2X eCommerce Podcast
Kunle Campbell
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Top 10 2X eCommerce Podcast Episodes
Goodpods has curated a list of the 10 best 2X eCommerce Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to 2X eCommerce Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite 2X eCommerce Podcast episode by adding your comments to the episode page.
S06 EP18: Amazon DSP: Using Amazon's 1st-Party Audience Data for Media Buying
2X eCommerce Podcast
05/06/21 • 44 min
On today’s episode, Kunle is joined by Kimberly Maggard, Programmatic Advertiser at factor-a, a pioneer in Amazon vendor management with the combination of technology and agency performance working with over 100 international top brands.
With the upcoming changes in the media buying landscape, many brands are adapting their strategies and considering alternatives. One such alternative is Amazon Demand Side Platform (DSP). It is practically unscathed by the upcoming changes as almost all of its data is first party.
We’ve all shopped on Amazon, some more than others. This has made it a trusted choice for people the world over. Just to put things in perspective, upto 60% of product searches in the UK BEGIN on Amazon. That’s a lot of data with a fair amount of segmentation built in. But should DTC brands jump on the bandwagon?
In this episode, Kunle and Kimberly talk about all things Amazon DSP. You will get to hear about how the platform is structured, how the segmentation works, the media buying process and how DTC brands can get in on it . This is a great episode for marketers and business owners alike!
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SPONSORS:
This episode is brought to you by:
MESA
This episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business.
TRY MESA FOR FREE OVER 14 DAYS on GetMesa.com or search for MESA on the Shopify App Store.
Klaviyo
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.
Find out more on klaviyo.com/2x.
Rewind
This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.
Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.
Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!
For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'
Famous
This episode is brought to you by Famous.
Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.
Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.
You can try it for free at famous.co/2x.
ShipBob
This episode is brought to you by ShipBob.
ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.
ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.
Go to Shipbob.com/2x to get $500 in free shipping credits today.
Ex-VaynerMedia and BarkBox Exec Explains How to Scale from $1M to $10M+ → Sam Piliero
2X eCommerce Podcast
05/14/24 • 48 min
In this episode of the 2X eCommerce Podcast, I sit down with Sam Piliero, the founder and CEO of The Moonlighters, a demand gen and capture media buying agency. Sam’s journey from selling lemonade as a kid to working with major players like VaynerMedia and BarkBox is truly inspiring. He shares how these experiences paved the way for creating The Moonlighters, where he focuses on delivering comprehensive growth strategies for brands looking to scale.
We dive deep into the intricacies of media buying, exploring the critical differences between demand generation and demand capture. Sam offers practical advice on how to structure your agency for maximum efficiency, highlighting the importance of having growth directors skilled in both Facebook and Google ads.
Sam also sheds light on the evolving landscape of YouTube and Meta ads, sharing tips on crafting high-quality campaigns that resonate with audiences. He emphasizes the need to focus on total contribution margin rather than just ROI, advocating for a more holistic approach to measuring business success.
We also discuss the power of authentic user-generated content (UGC). Sam explains why genuine customer reviews and testimonials are more effective than ever in today’s market. This episode is packed with actionable insights for any brand looking to enhance their marketing strategies and achieve significant growth.
Join us for this insightful conversation filled with expert tips and strategies to help you elevate your brand’s marketing efforts. Whether you’re aiming to optimize your media buying strategy or leverage authentic content, this episode has something valuable for you. Tune in to learn how to drive growth and boost your brand’s success.
Best,
Kunlé
Chapters:
- (00:00) - Introduction to Scaling Your Brand
- (01:23) - The 2x eCommerce Podcast Begins
- (03:03) - Sam Piliero's Journey: From Lemonade Stand to Media Buying Expert
- (08:56) - The Birth of The Moonlighters Agency
- (09:58) - Strategies for Scaling from 1 Million to 10 Million in Revenue
- (11:54) - Inside The Moonlighters: Agency Structure and Strategy
- (15:30) - Demand Generation vs. Demand Capture: Maximizing ROI
- (24:27) - Navigating Data Accuracy in a Post-iOS Update World
- (26:33) - Decoding Digital Advertising: Insights and Strategies
- (27:16) - Navigating Attribution Settings and Conversion Insights
- (27:55) - The Trustworthiness of Google Data and Attribution Windows
- (29:32) - The Reality of Advertising Metrics: A Case Study
- (31:41) - The Importance of Accurate Data and Comprehensive Account Health Checks
- (32:44) - Maximizing Business Growth Through Financial Modeling
- (37:40) - Exploring the Potential of YouTube Advertising
- (40:52) - Optimizing Facebook Advertising: Technical Tweaks and Creative Strategies
- (45:03) - The Power of Authenticity in User-Generated Content
- (47:36) - Planning for a Deeper Dive: The Promise of Part Two
Guest Links:
- Website: Sam's Agency: The Moonlighters Website
- LinkedIn: Sam’s LinkedIn Profile
- Twitter: Sam’s Twitter Handle
- Instagram: Sam’s Instagram Handle
- Other Links: none mentioned
Connect with 2X eCommerce:
- Website: 2X eCommerce Website
- Instagram: 2X eCommerce Instagram
- Twitter: 2X eCommerce Twitter
- YouTube: 2X eCommerce YouTube
Subscribe to Our Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here.
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
- Amazon: Buy on Amazon
- Walmart: Buy on Walmart
- K...
EP 56: Turning Customers to Advocates and Influencers (using Social media referral marketing) w/ AddShoppers' Chad Ledford
2X eCommerce Podcast
12/29/15 • 74 min
Cutout 2: Building a Highly Engaged Community → Phil Hadfield
2X eCommerce Podcast
08/21/24 • 7 min
In this episode, Phil, the Co-founder of Holme & Hadfield shared how he has created a highly engaged Facebook community that's the backbone of his brand’s success. We dive into strategies for involving your audience at every stage, from product ideation to final launch. Learn how real-time feedback and strategic surveys can boost your confidence in new product releases and drive your Amazon sales to new heights.
Full episode here: https://2xecommerce.com/podcast/ep430/
Sign up to the Conscious Commerce Newsletter:
A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.
Sign Up here: https://subscribe.2xecommerce.com/subscribe
Connect with 2X eCommerce:
- Website: 2X eCommerce Website
- Instagram: 2X eCommerce Instagram
- Twitter: 2X eCommerce Twitter
- YouTube: 2X eCommerce YouTube
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
- Amazon: Buy on Amazon
- Walmart: Buy on Walmart
- Kogan Page: Buy on Kogan Page
- Barnes & Noble: Buy on Barnes & Noble
- WHSmith: Buy on WHSmith
SE8 EP10: B-Corps: Redefining Capitalism w/ Ali Rose VanOverbeke
2X eCommerce Podcast
04/04/23 • 27 min
On today’s episode, Ali Rose, Co-Founder & CEO of Genusee, a sustainable and economic eyewear brand and eyeglass frame manufacturer.
Ali Rose worked for a body-positive brand in New York City, designing clothes for women. It was a dream come true until she found out how the fashion industry is slowly killing our planet. Wanting to use fashion for good, she went to India and volunteered in an NGO helping domestically-abused women. Come Christmas 2015 and a water crisis in Michigan, she realized that making an impact doesn’t need the right place but the right way of doing things that benefits not only one, but all.
Ali Rose had a total turnaround from being a designer of fast fashion to becoming a certified B Corp and named as 1 of 56 brands changing the face of American fashion by Vogue. From its suppliers to the board of directors and employees, Genusee reaches out to women, at-risk youth, formerly incarcerated people, homeless individuals and people from minority groups. With the impact of Genusee’s product to the environment and to its community, Genusee is leaving no stone unturned.
It’s a compelling episode as you’d hear Ali Rose talk more about the impact of fast fashion on our planet, building a business that is good for humans and the environment alike, what a B Corp is and what it stands for, how Genusee set up its company to qualify as a B Corp, and concrete plans and steps to implementing a social and environment-friendly changes to your own organization.
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SPONSORS:
This episode is brought to you by:
Recharge
This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.
Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.
Turn transactions into relationships and experience seamless subscription commerce with Recharge.
Find out more on rechargepayments.com/2x.
Tidio
This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.
With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth.
S05 EP49: Why DTC brands need a single source of truth for their data
2X eCommerce Podcast
12/17/20 • 63 min
On today’s episode, Kunle is joined by Michael Vadini, Founder & CEO of Glew.io - an eCommerce Analytics and Business Intelligence platform founded in 2014. Glew makes it easy to analyse key data points and make decisions that positively impact your bottom line.
Almost every interaction of an online business generates a data point. It is also possible to get your hands on all this data. You are looking at data from your products, traffic, ads, social media, cart, blogs and accounting apps to name a few. It is said that the average online business has no fewer than 26 sources of data. Even for a seasoned data analyst, getting actionable insights from such disparate data is no easy task. As a result, (too) many businesses don’t leverage the data they have to make more informed decisions.
Almost every business owner or marketer knows of terms like Average Order Value (AOV), Lifetime Value (LTV) and Cost of Acquisition (CAC). These are the buzzwords that dictate business strategy and ultimately success or failure. Getting accurate reports on these metrics is easier said than done. This is where platforms like Glew come in. With over 95 integrations (and counting), you can harness the power of all your data and boost profitability of your business.
In today’s episode Kunle and Michael discuss the evolution of Glew and how it helps businesses solve the riddle of their data. This is a great episode for businesses of all sizes!
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SPONSORS:
This episode is brought to you by:
Klaviyo
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.
Find out more on klaviyo.com/2x.
Rewind
This episode is brought to you by Rewind.
The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.
Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!
For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’
How HatLaunch Leveraged Clearco’s Non-Dilutive Funding and Scales to $10M → Robert Hamm
2X eCommerce Podcast
06/25/24 • 55 min
In this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Andrew Curtis, CEO of Clearco, along with Robert Hamm and Tyler Smith from HatLaunch. They discuss leveraging non-dilutive funding to scale HatLaunch to a $10 million business.
Learn how effective ad spend, strategic capital management, and automation have driven their growth. Discover the challenges and successes they've experienced, and get actionable insights into financing your own eCommerce venture. Don't miss this inspiring conversation filled with valuable tips for growing your business!
📝 Shownotes for this episode
Guest’s Links:
- Website: Clearco - invoice funding for eCommerce
- Website: HatLaunch - get your own custom hats_____________________________
- LinkedIn: Andrew Curtis
- LinkedIn: Robert Hamm
- LinkedIn: Tyler Smith
Connect with 2X eCommerce:
- Website: 2X eCommerce Website
- Instagram: 2X eCommerce Instagram
- Twitter: 2X eCommerce Twitter
- YouTube: 2X eCommerce YouTube
- (00:00) - Introduction to Capital Management
- (01:14) - Meet the Guests: Clearco and Hat Launch
- (03:09) - The Hat Launch Journey
- (03:50) - Scaling with Automation and Innovation
- (04:50) - Navigating Capital Challenges
- (06:41) - Leveraging Clearco and PayPal
- (18:13) - The Role of Marketing in Growth
- (22:44) - Financial Strategies and Trends
- (27:51) - Customer Cashflow Management with Clerico
- (28:26) - Diverse Uses of Clerico Funding
- (29:23) - Monthly Invoicing and Ad Spend
- (29:47) - When to Consider Invoice Financing
- (31:55) - The Importance of Profitability in Ad Spend
- (33:08) - Clearco's Unique Financing Approach
- (39:32) - Navigating Platform Volatility
- (44:28) - Synergy Between Finance and Advertising
- (45:50) - Diversifying Revenue Streams
- (54:00) - Final Thoughts and Resources
Creators & Guests
- Robert Hamm - Guest
- Tyler Smith - Guest
- Andrew Curtis - Guest
- Kunle Campbell - Host
Cutout 4: Amplifying Influencers' Posts with TikTok Spark Ads → Nadia Bubennikova
2X eCommerce Podcast
08/26/24 • 7 min
In this cut-out edition episode, Nadia Bubennikova, Head of Agency at Famesters, delves into how brands can effectively utilize TikTok's Spark Ads to boost their performance marketing efforts. Nadia shares insights on leveraging influencer content and precise targeting strategies to drive sales and build brand awareness on the platform. Tune in to learn actionable tips for maximizing TikTok's advertising potential in the e-commerce space.
Full episode: S9:E34.
Sign up to the Conscious Commerce Newsletter:
A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.
Sign Up here: https://subscribe.2xecommerce.com/subscribe
Connect with 2X eCommerce:
- Website: 2X eCommerce Website
- Instagram: 2X eCommerce Instagram
- Twitter: 2X eCommerce Twitter
- YouTube: 2X eCommerce YouTube
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
- Amazon: Buy on Amazon
- Walmart: Buy on Walmart
- Kogan Page: Buy on Kogan Page
- Barnes & Noble: Buy on Barnes & Noble
- WHSmith: Buy on WHSmith
Creators & Guests
- Kunle Campbell - Host
- Nadia Bubennikova - Guest
How Automating Accounting Fuels E-Commerce Growth → Jason Richelson
2X eCommerce Podcast
05/07/24 • 46 min
In this episode of the 2X eCommerce Podcast, host Kunle Campbell speaks with Jason Richelson, the founder of Bookkeep, to explore the critical elements of accounting tailored for the online retail space. The discussion centers on the pivotal role of accrual accounting and its necessity for accurate financial management in business operations. Jason's insights help demystify complex accounting practices and highlight their significance in the e-commerce landscape.
Jason shares his extensive background that bridges software development and retail. His journey from operating a physical store to developing accounting solutions that cater to the digital economy offers listeners a unique perspective on integrating technology with traditional business practices.
The conversation also touches on the challenges and solutions related to payment reconciliation and inventory management in e-commerce. Jason emphasizes the importance of accurate financial tracking and how automation can address common issues faced by online retailers.
Further, they discuss the impact of technological advancements in accounting. Jason explains how modern tools and software are streamlining financial processes, making them more efficient and less prone to error.
The episode wraps up with a look at future trends in accounting technology, including the potential integration of AI and machine learning. This forecast not only paints an exciting future for e-commerce accounting but also stresses the ongoing need for businesses to adapt and innovate.
Find about about Bookkeep: https://www.bookkeep.com/product-overview/?utm_source=2xecom
Bookkeep is offering 2X eCommerce listeners an exclusive deal:
Get your first month free!
Just enter '2XEcom' in the 'How did you hear about us?' field when you sign up.
If you have any questions or need additional information, we're here to help. Take advantage of this special offer to streamline your e-commerce accounting!
Use this simple formula to continuously improve yourself and performance → Kunle Campbell
2X eCommerce Podcast
02/14/24 • 28 min
On today’s episode, Kunle, Co-Founder of Octillion Capital Partners, an acquisition company that works with “good-for-you” brands.
Kunle briefly shares his career journey from when he started with SEO to being the co-founder of Octillion Capital Partners and the host of the 2XE podcast. What was his secret on his ladder to success? He shares a simple formula to continuously improve yourself and your performance. He emphasizes the importance of the three tenets as a business person or even if you’re still thinking of starting a business.
Kunle is talking about health, wealth, and mindset. He reminds his listeners to focus on these three tenets first and not sacrifice them for the business. He emphasizes how nurturing the body and mind can give you the best performance in life and business alike, and if you want to continue doing it for a long time.
It’s an enlightening episode as you’d hear Kunle talk more about what started him to think about his health, wealth, and mindset and ways how to improve these three tenets.
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🔔 Book Announcement:
📈 'E-Commerce Growth Strategy: A Brand-Driven Approach' by Kunle Campbell
Exciting news for our listeners! Kunle Campbell, your host and e-commerce expert, has just released his new book: ‘E-Commercer Growth Strategy.’ This essential guide is packed with strategies for attracting shoppers, building community, and retaining customers in the e-comerce space. Drawing on insights from the 2X eCommerce podcast and Kunle’s extensive experience, this book is a must-read for anyone in the e-commerce industry.
Elevate your e-commerce game today!
Available now on Amazon: https://amzn.to/3S26y0Y
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SPONSORS:
This episode is brought to you by:
Treyd Podcast - Treyd Secrets
Discover the operational secrets behind successful e-commerce with ‘Treyd Secrets’. Hosted by Peter Beckman, CEO of Treyd, this podcast is a goldmine of expert insights covering everything from inventory management to sales strategies. Perfect for e-commerce trailblazers seeking to thrive in this dynamic industry. Tune in to 'Treyd Secrets' on your favorite podcast app or visit treyd.io/podcast.
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FAQ
How many episodes does 2X eCommerce Podcast have?
2X eCommerce Podcast currently has 533 episodes available.
What topics does 2X eCommerce Podcast cover?
The podcast is about Seo, Retail, Marketing, Ecommerce, Podcasts, Digitalmarketing, Sales and Business.
What is the most popular episode on 2X eCommerce Podcast?
The episode title '🔁 Howie Panes: The Mindset of a Billion Dollar Brand Builder' is the most popular.
What is the average episode length on 2X eCommerce Podcast?
The average episode length on 2X eCommerce Podcast is 43 minutes.
How often are episodes of 2X eCommerce Podcast released?
Episodes of 2X eCommerce Podcast are typically released every 7 days.
When was the first episode of 2X eCommerce Podcast?
The first episode of 2X eCommerce Podcast was released on Nov 25, 2014.
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