2X eCommerce Podcast
Kunle Campbell
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Top 10 2X eCommerce Podcast Episodes
Goodpods has curated a list of the 10 best 2X eCommerce Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to 2X eCommerce Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite 2X eCommerce Podcast episode by adding your comments to the episode page.
The New Playbook for Scaling Health & Wellness eCommerce Brands in 2024 → Kunle Campbell
2X eCommerce Podcast
09/17/24 • 35 min
Subscribe to Our Conscious Commerce Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com
Shownote available on: https://2xecommerce.com/podcast/ep450/
S9 EP53:
In this episode of the 2x eCommerce podcast, host Kunle Campbell explores the key pillars for scaling e-commerce brands in 2024 and 2025. He discusses the importance of product innovation, efficient marketing, and streamlined operations, using examples from leading brands like Seed Health, Athletic Greens, and Mudwater. The episode dives deep into strategies for product development, community-building via influencers, retention techniques, and the role of financial literacy in achieving sustainable growth. Listeners will gain actionable insights for building and scaling high-growth e-commerce businesses.
00:00 Introduction to the Three Pillars of E-commerce Growth
00:36 Welcome and Episode Overview
02:11 Deep Dive into Product Innovation
16:01 Marketing Strategies for E-commerce Growth
25:31 Operational Excellence and Financial Insights
32:01 The Power of Simplicity and Focus
34:03 Conclusion and Final Thoughts
Connect with 2X eCommerce:
- Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
- Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
- Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
- YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
- Buy on Amazon → https://amzn.to/3ybY6WS
- Buy on Walmart → https://bit.ly/3swOuDe
- Buy on Kogan Page → https://bit.ly/44DylLn
- Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
- Buy on WHSmith → https://bit.ly/4bfr9r3
Sponsors:
This episode is brought to you by: REVIEWS.io
Drive Sales & Reduce Marketing Spending with REVIEWS.io
REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.
With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.
Get 10% off your first year—mention ‘2x eCommerce’ when you sign up.
New customers only. Terms and conditions apply.
Creators & Guests
- Kunle Campbell - Host
Ex-VaynerMedia and BarkBox Exec Explains How to Scale from $1M to $10M+ → Sam Piliero
2X eCommerce Podcast
05/14/24 • 48 min
In this episode of the 2X eCommerce Podcast, I sit down with Sam Piliero, the founder and CEO of The Moonlighters, a demand gen and capture media buying agency. Sam’s journey from selling lemonade as a kid to working with major players like VaynerMedia and BarkBox is truly inspiring. He shares how these experiences paved the way for creating The Moonlighters, where he focuses on delivering comprehensive growth strategies for brands looking to scale.
We dive deep into the intricacies of media buying, exploring the critical differences between demand generation and demand capture. Sam offers practical advice on how to structure your agency for maximum efficiency, highlighting the importance of having growth directors skilled in both Facebook and Google ads.
Sam also sheds light on the evolving landscape of YouTube and Meta ads, sharing tips on crafting high-quality campaigns that resonate with audiences. He emphasizes the need to focus on total contribution margin rather than just ROI, advocating for a more holistic approach to measuring business success.
We also discuss the power of authentic user-generated content (UGC). Sam explains why genuine customer reviews and testimonials are more effective than ever in today’s market. This episode is packed with actionable insights for any brand looking to enhance their marketing strategies and achieve significant growth.
Join us for this insightful conversation filled with expert tips and strategies to help you elevate your brand’s marketing efforts. Whether you’re aiming to optimize your media buying strategy or leverage authentic content, this episode has something valuable for you. Tune in to learn how to drive growth and boost your brand’s success.
Best,
Kunlé
Chapters:
- (00:00) - Introduction to Scaling Your Brand
- (01:23) - The 2x eCommerce Podcast Begins
- (03:03) - Sam Piliero's Journey: From Lemonade Stand to Media Buying Expert
- (08:56) - The Birth of The Moonlighters Agency
- (09:58) - Strategies for Scaling from 1 Million to 10 Million in Revenue
- (11:54) - Inside The Moonlighters: Agency Structure and Strategy
- (15:30) - Demand Generation vs. Demand Capture: Maximizing ROI
- (24:27) - Navigating Data Accuracy in a Post-iOS Update World
- (26:33) - Decoding Digital Advertising: Insights and Strategies
- (27:16) - Navigating Attribution Settings and Conversion Insights
- (27:55) - The Trustworthiness of Google Data and Attribution Windows
- (29:32) - The Reality of Advertising Metrics: A Case Study
- (31:41) - The Importance of Accurate Data and Comprehensive Account Health Checks
- (32:44) - Maximizing Business Growth Through Financial Modeling
- (37:40) - Exploring the Potential of YouTube Advertising
- (40:52) - Optimizing Facebook Advertising: Technical Tweaks and Creative Strategies
- (45:03) - The Power of Authenticity in User-Generated Content
- (47:36) - Planning for a Deeper Dive: The Promise of Part Two
Guest Links:
- Website: Sam's Agency: The Moonlighters Website
- LinkedIn: Sam’s LinkedIn Profile
- Twitter: Sam’s Twitter Handle
- Instagram: Sam’s Instagram Handle
- Other Links: none mentioned
Connect with 2X eCommerce:
- Website: 2X eCommerce Website
- Instagram: 2X eCommerce Instagram
- Twitter: 2X eCommerce Twitter
- YouTube: 2X eCommerce YouTube
Subscribe to Our Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here.
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
- Amazon: Buy on Amazon
- Walmart: Buy on Walmart
- K...
EP 56: Turning Customers to Advocates and Influencers (using Social media referral marketing) w/ AddShoppers' Chad Ledford
2X eCommerce Podcast
12/29/15 • 74 min
Cutout 2: Building a Highly Engaged Community → Phil Hadfield
2X eCommerce Podcast
08/21/24 • 7 min
In this episode, Phil, the Co-founder of Holme & Hadfield shared how he has created a highly engaged Facebook community that's the backbone of his brand’s success. We dive into strategies for involving your audience at every stage, from product ideation to final launch. Learn how real-time feedback and strategic surveys can boost your confidence in new product releases and drive your Amazon sales to new heights.
Full episode here: https://2xecommerce.com/podcast/ep430/
Sign up to the Conscious Commerce Newsletter:
A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.
Sign Up here: https://subscribe.2xecommerce.com/subscribe
Connect with 2X eCommerce:
- Website: 2X eCommerce Website
- Instagram: 2X eCommerce Instagram
- Twitter: 2X eCommerce Twitter
- YouTube: 2X eCommerce YouTube
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
- Amazon: Buy on Amazon
- Walmart: Buy on Walmart
- Kogan Page: Buy on Kogan Page
- Barnes & Noble: Buy on Barnes & Noble
- WHSmith: Buy on WHSmith
Why B2B eCommerce is BOOMING – Lessons from Carrier a $20B Climate Tech Giant! → Steven Duran
2X eCommerce Podcast
02/11/25 • 42 min
In this episode of the 2X eCommerce Podcast, Kunle Campbell sits down with Steven Duran, Head of Global Commerce Strategy at Carrier Global, to explore how the $20B climate solutions leader is revolutionizing B2B e-commerce.
Steven shares:
- How Carrier reduced B2B e-commerce costs by 90% and cut implementation time from 12 months to 30 days using Shopify.
- The challenges of modernizing legacy systems (yes, fax orders are still a thing!) and creating seamless, touchless commerce experiences.
- Why aftermarket services and IoT (like Carrier’s Abound platform) are driving massive growth opportunities.
- The secret behind Carrier’s One Commerce Accelerator, a Shopify-powered solution that’s transforming how they serve global customers.
- Practical advice for businesses looking to scale their B2B e-commerce operations, including the importance of customer obsession and composable tech stacks.
Whether you’re a small business or a global enterprise, this episode is packed with actionable insights to help you unlock the potential of B2B e-commerce.
Listen now to learn how to future-proof your B2B strategy!
- (00:00) - Why B2B eCommerce is BOOMING – Insider Secrets from a $20B Climate Tech Giant! → Steven Duran
- (02:43) - Meet Steven Duran: Transforming B2B with Technology
- (05:09) - Carrier's B2B eCommerce Evolution
- (08:40) - Challenges and Innovations in B2B Commerce
- (13:27) - Leveraging Technology for Business Growth
- (22:00) - Advice for Small and Medium eCommerce Businesses
- (37:41) - Future Outlook and Customer Obsession
Creators & Guests
- Kunle Campbell - Host
- Steven Duran - Guest
Connect with 2X eCommerce:
- Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
- Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
- Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
- YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
- Buy on Amazon → https://amzn.to/3ybY6WS
- Buy on Walmart → https://bit.ly/3swOuDe
- Buy on Kogan Page → https://bit.ly/44DylLn
- Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
- Buy on WHSmith → https://bit.ly/4bfr9r3
Sponsors:
This episode is proudly brought to you by:
1️⃣ REVIEWS.io
↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io
REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.
With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.
To find out more, head over to Reviews.io
Get 10% off your first year—use the code ‘2x’ when you sign up or click here.
New customers only. Terms and conditions apply.
Click here to view the episode transcript.
From $200K to $4M in 3 Years 🦷 How This Dentist Couple Crushed Kickstarter, Amazon & IP Wars → Brynn Snyder
2X eCommerce Podcast
01/28/25 • 53 min
🦷 ABOUT BRYNN SNYDER:
Co-founder of Slate, mom of 5, and “dental interpreter” on a mission to make oral care life-saving, not life-draining. With her dentist husband Danny, they’re proving niche brands can SCALE by solving real health crises.
- (00:00) -
- (00:34) - Introducing the 2X eCommerce Podcast
- (03:56) - How Slate Electric Flosser Works
- (06:15) - Challenges and Successes in Product Development
- (20:18) - Funding and Launching Slate
- (22:39) - Navigating Manufacturing and Iterations
- (24:58) - Growth and Future Plans for Slate
- (27:35) - Scaling from Kickstarter to $1M
- (27:55) - Building Trust with Dental Professionals
- (29:31) - Expanding Sales Channels: Amazon and Beyond
- (30:18) - Protecting Intellectual Property
- (33:16) - Team Growth and Strategic Hiring
- (35:13) - Defining the Slate Brand
- (38:30) - Marketplace Strategy and Education
- (43:54) - Influencer Collaborations and Performance
- (49:04) - Reflections and Advice for Entrepreneurs
- (53:00) - Conclusion and Final Thoughts
Connect with 2X eCommerce:
- Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
- Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
- Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
- YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
- Buy on Amazon → https://amzn.to/3ybY6WS
- Buy on Walmart → https://bit.ly/3swOuDe
- Buy on Kogan Page → https://bit.ly/44DylLn
- Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
- Buy on WHSmith → https://bit.ly/4bfr9r3
Sponsors:
This episode is proudly brought to you by:
1️⃣ REVIEWS.io
↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io
REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.
With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.
To find out more, head over to Reviews.io
Get 10% off your first year—use the code ‘2x’ when you sign up or click here.
New customers only. Terms and conditions apply.
S05 EP49: Why DTC brands need a single source of truth for their data
2X eCommerce Podcast
12/17/20 • 63 min
On today’s episode, Kunle is joined by Michael Vadini, Founder & CEO of Glew.io - an eCommerce Analytics and Business Intelligence platform founded in 2014. Glew makes it easy to analyse key data points and make decisions that positively impact your bottom line.
Almost every interaction of an online business generates a data point. It is also possible to get your hands on all this data. You are looking at data from your products, traffic, ads, social media, cart, blogs and accounting apps to name a few. It is said that the average online business has no fewer than 26 sources of data. Even for a seasoned data analyst, getting actionable insights from such disparate data is no easy task. As a result, (too) many businesses don’t leverage the data they have to make more informed decisions.
Almost every business owner or marketer knows of terms like Average Order Value (AOV), Lifetime Value (LTV) and Cost of Acquisition (CAC). These are the buzzwords that dictate business strategy and ultimately success or failure. Getting accurate reports on these metrics is easier said than done. This is where platforms like Glew come in. With over 95 integrations (and counting), you can harness the power of all your data and boost profitability of your business.
In today’s episode Kunle and Michael discuss the evolution of Glew and how it helps businesses solve the riddle of their data. This is a great episode for businesses of all sizes!
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SPONSORS:
This episode is brought to you by:
Klaviyo
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.
Find out more on klaviyo.com/2x.
Rewind
This episode is brought to you by Rewind.
The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.
Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!
For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’
★ Support this podcast ★
Cutout 4: Amplifying Influencers' Posts with TikTok Spark Ads → Nadia Bubennikova
2X eCommerce Podcast
08/26/24 • 7 min
In this cut-out edition episode, Nadia Bubennikova, Head of Agency at Famesters, delves into how brands can effectively utilize TikTok's Spark Ads to boost their performance marketing efforts. Nadia shares insights on leveraging influencer content and precise targeting strategies to drive sales and build brand awareness on the platform. Tune in to learn actionable tips for maximizing TikTok's advertising potential in the e-commerce space.
Full episode: S9:E34.
Sign up to the Conscious Commerce Newsletter:
A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.
Sign Up here: https://subscribe.2xecommerce.com/subscribe
Connect with 2X eCommerce:
- Website: 2X eCommerce Website
- Instagram: 2X eCommerce Instagram
- Twitter: 2X eCommerce Twitter
- YouTube: 2X eCommerce YouTube
Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
- Amazon: Buy on Amazon
- Walmart: Buy on Walmart
- Kogan Page: Buy on Kogan Page
- Barnes & Noble: Buy on Barnes & Noble
- WHSmith: Buy on WHSmith
Creators & Guests
- Kunle Campbell - Host
- Nadia Bubennikova - Guest
S05 EP39: Using Customer Psychographics for 1:1 eCommerce Personalisation
2X eCommerce Podcast
10/08/20 • 34 min
On today’s episode, Kunle is joined by Aadith Moorthy, Founder & CEO of Radial, a 1-year old Deep learning & AI startup based in the San Francisco Bay area . Aadith is a Stanford Knight-Hennessy Scholar, and shares his insights about the future of 1:1 personalisation.
Picture this: You walk into a big store which has all sorts of products. But instead of having to browse all the aisles to find what you want, what if all the products you are likely to be interested in are neatly arranged in a special rack just for you? That is the potential power of using AI and Psychographics in eCommerce.
Whether you are on social media or Netflix or Amazon. The content you see is personalised to your history, interests and other data points, and it is meant to predict what you are likely to see and buy. 1:1 personalisation is here to stay, and is going to get more and more integrated in all external interactions we have. It is the future of targeting your customers and increasing sales.
In this episode, you will get to understand how Psychographics are built and used to personalise content and increase sales. Tune in to get a sneak peek at the future of personalisation and targeting for DTC and eCommerce brands.
-----------
SPONSORS:
This episode is brought to you by:
Klaviyo
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.
Find out more on klaviyo.com/2x.
Rewind
This episode is brought to you by Rewind.
The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.
Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!
For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’
Bolt
This episode is brought to you by Bolt.
The fastest ecommerce checkout in the industry. Bolt loads 10x faster than native checkouts, with an average checkout duration of over 30 seconds.
Bolt is mobile-native with no scroll on mobile screens. It offers a zero-fraud guarantee and has 42% fewer fields than native checkouts. Bolt supports Stripe, Apple pay, Paypal and several more payment gateways and providers.
Bolt is offering a completely free checkout audit to 2x listeners. Head Over to Bolt.com/2x to get your free checkout audit now!
★ Support this podcast ★
Use this simple formula to continuously improve yourself and performance → Kunle Campbell
2X eCommerce Podcast
02/14/24 • 28 min
On today’s episode, Kunle, Co-Founder of Octillion Capital Partners, an acquisition company that works with “good-for-you” brands.
Kunle briefly shares his career journey from when he started with SEO to being the co-founder of Octillion Capital Partners and the host of the 2XE podcast. What was his secret on his ladder to success? He shares a simple formula to continuously improve yourself and your performance. He emphasizes the importance of the three tenets as a business person or even if you’re still thinking of starting a business.
Kunle is talking about health, wealth, and mindset. He reminds his listeners to focus on these three tenets first and not sacrifice them for the business. He emphasizes how nurturing the body and mind can give you the best performance in life and business alike, and if you want to continue doing it for a long time.
It’s an enlightening episode as you’d hear Kunle talk more about what started him to think about his health, wealth, and mindset and ways how to improve these three tenets.
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🔔 Book Announcement:
📈 'E-Commerce Growth Strategy: A Brand-Driven Approach' by Kunle Campbell
Exciting news for our listeners! Kunle Campbell, your host and e-commerce expert, has just released his new book: ‘E-Commercer Growth Strategy.’ This essential guide is packed with strategies for attracting shoppers, building community, and retaining customers in the e-comerce space. Drawing on insights from the 2X eCommerce podcast and Kunle’s extensive experience, this book is a must-read for anyone in the e-commerce industry.
Elevate your e-commerce game today!
Available now on Amazon: https://amzn.to/3S26y0Y
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SPONSORS:
This episode is brought to you by:
Treyd Podcast - Treyd Secrets
Discover the operational secrets behind successful e-commerce with ‘Treyd Secrets’. Hosted by Peter Beckman, CEO of Treyd, this podcast is a goldmine of expert insights covering everything from inventory management to sales strategies. Perfect for e-commerce trailblazers seeking to thrive in this dynamic industry. Tune in to 'Treyd Secrets' on your favorite podcast app or visit treyd.io/podcast.
★ Support this podcast ★Show more best episodes
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FAQ
How many episodes does 2X eCommerce Podcast have?
2X eCommerce Podcast currently has 540 episodes available.
What topics does 2X eCommerce Podcast cover?
The podcast is about Seo, Retail, Marketing, Ecommerce, Podcasts, Digitalmarketing, Sales and Business.
What is the most popular episode on 2X eCommerce Podcast?
The episode title 'SE8 EP06: The Future of eCommerce Success: How AI is Revolutionizing Customer Experience - Tune in with Marius Laza' is the most popular.
What is the average episode length on 2X eCommerce Podcast?
The average episode length on 2X eCommerce Podcast is 43 minutes.
How often are episodes of 2X eCommerce Podcast released?
Episodes of 2X eCommerce Podcast are typically released every 7 days.
When was the first episode of 2X eCommerce Podcast?
The first episode of 2X eCommerce Podcast was released on Nov 25, 2014.
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