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Home Pros Marketing Made Simple

Home Pros Marketing Made Simple

Shanna Goodman

Small business growth expert Shanna Goodman presents the Home Pros Marketing Made Simple podcast to help you attract clients to your pro organizing or residential cleaning service as simply and effectively as possible. After more than 16 years helping service-based small business owners strategically grow, Shanna knows how to guide you into developing a sustainable business model AND help you put the most effective strategies into place. Raised by entrepreneurs, Shanna is a voracious reader and writer, regularly contributing to Business Insider, Forbes, Fit Small Business, and Create & Cultivate. Learn more and sign up for regular tips and tricks to attracting ideal clients at growwithhomepros.com.
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Top 10 Home Pros Marketing Made Simple Episodes

Goodpods has curated a list of the 10 best Home Pros Marketing Made Simple episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Home Pros Marketing Made Simple for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Home Pros Marketing Made Simple episode by adding your comments to the episode page.

Home Pros Marketing Made Simple - How to Use Content Marketing to Attract Local Clients
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04/26/22 • 17 min

What do G.I. Joe, Legos, and the Pioneer Woman all have in common? Find out in this episode along with content marketing tips to get your pro organizing business found by local clients.
Click for show notes.

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Home Pros Marketing Made Simple - Copywriting Tips to Turn Website Visitors into Paying Clients
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04/13/22 • 39 min

A prospective client has landed on your website! Congrats! What are they seeing now? Will what they see take them on the journey of convincing them you're the professional organizer for them?
In this episode, Shanna talks with pro organizer turned copy writer Molly Winters on how to increase sales by attracting the right people with your web copy. How do you do that? Well, listen to the episode for full details, but they include: writing how you talk and be sure to get really specific about what you do and who you do it for.
Click for show notes.

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Home Pros Marketing Made Simple - Answer These FAQs on Your Website to Book the Clients of Your Dreams
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04/05/22 • 11 min

Answering frequently asked questions on your website, in blog posts, or on social media is a great way to attract your ideal clients. Not only will you enhance your website's SEO, you'll be answering the exact questions prospective clients have, positioning YOU as the perfect pro organizer for them.

In this episode, Shanna lists frequently asked questions, questions people should be asking (but aren't) and a few myths (posed as questions) to dispel. Asking- and answering- these questions in your content will help move your prospective clients quicker through your sales funnel... and weed out people that don't mesh with your answers.

Click for show notes (including the full list of questions).

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Home Pros Marketing Made Simple - Instagram Posting & Exactly How Many Hashtags to Use
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02/08/22 • 15 min

Instagram recently came out with a recommendation of using only 3-5 hashtags per post, but in this episode Shanna will share why less isn't more in this circumstance.
She covers:

  • How hashtags work
  • Ways to ensure local visibility with hashtags
  • The different types of hashtags, how to find them, and how to use them

Click for show notes.

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In this episode, Shanna and decluttering expert Dana K. White discuss how different people relate to decluttering and organization, and how to tailor your communication style to attract clients that aren't naturally tidy. They cover "layers" of clean, clutter thresholds, the container concept, decision fatigue, and how to help even the hardest clients get started.
Click for show notes.

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Every professional organizer knows a good system is worth its weight in gold. Infrastructure systems- like client onboarding- can help you easily and effectively scale your business. In this episode, professional organizer Amy Fredericksen shares the systems she created for her business
Click for show notes.

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Everyone can be productive, but identifying the specific ways in which you are most productive can help you create and repeat the ideal conditions. In this episode, Certified Productivity Coach Ellen Faye describes a personalized approach to productivity that you can use in your own business plus help clients find- and maximize- theirs.
Click for show notes.

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Home Pros Marketing Made Simple - Email Subject Lines That Get Opened

Email Subject Lines That Get Opened

Home Pros Marketing Made Simple

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07/19/22 • 12 min

Email marketing for professional organizers is a great way to remind clients they should hire you again, but you need them to open the email.

In this episode, you'll learn the importance of email subject lines and how to craft them to easily get the maximum opens.

Click for show notes.

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Home Pros Marketing Made Simple - How to Get Started with Facebook Ads with Maggie Benson
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01/25/22 • 33 min

Facebook ads are a really great and cost effective way to get in front of your ideal clients. In this episode, Facebook ad specialist Maggie Benson will outline the critical elements to get started.
Maggie Benson is an 8 year veteran of social media advertising and digital marketing strategy. From the beginning, she committed her focus to working with service-based local businesses, providing solutions to owner/operators who can not afford the larger media buying agencies. You can follow her on LinkedIn at https://linkedin.com/maggiemay132 or visit her website at https://meritbasedmarketing.com
Click for show notes.

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You need a professional-looking email address to be perceived as the pro that you are. Here's how to set up Gmail with your domain name.
Click for show notes or visit the Pro Organizer Marketing podcast page.

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FAQ

How many episodes does Home Pros Marketing Made Simple have?

Home Pros Marketing Made Simple currently has 55 episodes available.

What topics does Home Pros Marketing Made Simple cover?

The podcast is about Entrepreneurship, Podcasts and Business.

What is the most popular episode on Home Pros Marketing Made Simple?

The episode title 'Which Social Media Platforms Should You Be On (How to Get Clients as a Professional Organizer)' is the most popular.

What is the average episode length on Home Pros Marketing Made Simple?

The average episode length on Home Pros Marketing Made Simple is 25 minutes.

How often are episodes of Home Pros Marketing Made Simple released?

Episodes of Home Pros Marketing Made Simple are typically released every 7 days.

When was the first episode of Home Pros Marketing Made Simple?

The first episode of Home Pros Marketing Made Simple was released on Sep 16, 2021.

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