10Min.Strat - L.Goel, Bestest
01/12/18 • 5 min
10Minute Strategy with Lalit Goel of Bestest
10Minute Strategy with Lalit Goel of Bestest
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Scotch and Strategy -- Michael Stoner and the Johnnie Walker Mentor Program
Listen to Peter Propp interview expert marketer Michael Stoner. Michael’s concept of the Johnnie Walker mentor program led to record sales of scotch around the world and a global scotch tasting phenomenon.
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