S01 E02 - Ecommerce Director Jeremy Gryder Discusses Visual Analytics

11/30/23 • 11 min

Guest: Jeremy Gryder, Director of Ecommerce Sales, VsourzHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Jeremy draws upon his early Ecom experience standing up a new Ecom site for Kettlebell Kings as an example of why visual analytics (via Hotjar or Lucky Orange) is a valuable tactic to learn how customers are responding to and interacting with the elements on your website. Full Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your [...]

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S01 E01 - Ecommerce Director Evan Tennant on How to Approach Internal Advertising

Guest: Evan Tennant, Director of Ecommerce, Standard Calibrations Inc.Host: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Evan draws upon his rich Ecom experiences with Peterbilt, selling NFL grill mats, and selling colorful iPhone accessories online to convey how internal advertising worked as a tactic to guide and assist customers in finding new, relevant products that they otherwise would not have navigated to on their own. Full Transcript: Hello, Ecommerce fans and welcome to 10-Minute Ecom, an AOV lab podcast. Every episode, we break down a new and different tactic that can help you improve your Ecommerce KPIs, key performance indicators. I’m [...]

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S01 E03 - Ecommerce Manager, Meagan Wilson, on How to Launch New Shopping Apps

Guest: Meagan Wilson, Ecommerce Manager, Alaska Commercial CompanyHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Meagan draws upon her recent Ecom experience standing up a mobile shopping app for customers in rural Alaska to convey several tactics that helped her and the team at Alaska Commercial Company achieve success with stores and customers that are using the new apps. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and [...]