S01 E01 - Ecommerce Director Evan Tennant on How to Approach Internal Advertising
10-Minute Ecom11/28/23 • 14 min
Guest: Evan Tennant, Director of Ecommerce, Standard Calibrations Inc.Host: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Evan draws upon his rich Ecom experiences with Peterbilt, selling NFL grill mats, and selling colorful iPhone accessories online to convey how internal advertising worked as a tactic to guide and assist customers in finding new, relevant products that they otherwise would not have navigated to on their own. Full Transcript: Hello, Ecommerce fans and welcome to 10-Minute Ecom, an AOV lab podcast. Every episode, we break down a new and different tactic that can help you improve your Ecommerce KPIs, key performance indicators. I’m [...]
11/28/23 • 14 min
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