S01 E01 - Ecommerce Director Evan Tennant on How to Approach Internal Advertising

11/28/23 • 14 min

Guest: Evan Tennant, Director of Ecommerce, Standard Calibrations Inc.Host: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Evan draws upon his rich Ecom experiences with Peterbilt, selling NFL grill mats, and selling colorful iPhone accessories online to convey how internal advertising worked as a tactic to guide and assist customers in finding new, relevant products that they otherwise would not have navigated to on their own. Full Transcript: Hello, Ecommerce fans and welcome to 10-Minute Ecom, an AOV lab podcast. Every episode, we break down a new and different tactic that can help you improve your Ecommerce KPIs, key performance indicators. I’m [...]

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S01 E02 - Ecommerce Director Jeremy Gryder Discusses Visual Analytics

Guest: Jeremy Gryder, Director of Ecommerce Sales, VsourzHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Jeremy draws upon his early Ecom experience standing up a new Ecom site for Kettlebell Kings as an example of why visual analytics (via Hotjar or Lucky Orange) is a valuable tactic to learn how customers are responding to and interacting with the elements on your website. Full Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your [...]