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Blame it on Marketing ™

Blame it on Marketing ™

Emma Davies and Ruta Sudmantaite

Do you ever feel like it's always marketing at fault? We know the feeling. We can't afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. If you want to hear us (Emma and Ruta) rant about sometimes funny sometimes serious topics this is the place for you.

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Top 10 Blame it on Marketing ™ Episodes

Goodpods has curated a list of the 10 best Blame it on Marketing ™ episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Blame it on Marketing ™ for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Blame it on Marketing ™ episode by adding your comments to the episode page.

Blame it on Marketing ™ - Messy Marketing Careers | E65 with Olga Karanikos

In this episode, Emma, Ruta, and Olga Karanikos tackle the wild ride that is building a career in marketing. Spoiler: there’s no neat, defined path here. They dive into why being a jack-of-all-trades (aka a Renaissance marketer) can be your secret weapon, how to show leadership without a fancy title, and why your stack of certifications might not matter as much as you think. Plus, they share tips on managing bad bosses, the shift from marketing as a cost center to revenue driver, and the cringe-worthy trend of marketers jumping on outdated bandwagons.

Takeaways:

  • Your Career, Your Rules: No defined paths here—marketers need to take control and carve out their own growth.
  • The Renaissance Marketer: Being versatile across marketing functions is a major key to career success.
  • Certifications Are Cool, But... Experience and practical skills? Way more valuable.
  • Leadership Without the Title: You can lead by taking initiative and showing up where it counts.
  • Bad Boss? No Problem: Find support, make a business case for your ideas, and don’t let bad managers hold you back.
  • Revenue Talks: Tie your marketing efforts to revenue, and watch your career (and paycheck) grow.
  • Trend Alert: Avoid hopping on outdated trends and focus on what’s actually driving results.

Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/4dZp58a

Sponsors:
No more 'shit marketing leads' with Leadfeeder by Dealfront!
Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

In this episode, Emma, Ruta, and Olga Karanikos tackle the wild ride that is building a career in marketing. Spoiler: there’s no neat, defined path here. They dive into why being a jack-of-all-trades (aka a Renaissance marketer) can be your secret weapon, how to show leadership without a fancy title, and why your stack of certifications might not matter as much as you think. Plus, they share tips on managing bad bosses, the shift from marketing as a cost center to revenue driver, and the cringe-worthy trend of marketers jumping on outdated bandwagons.

Takeaways:

  • Your Career, Your Rules: No defined paths here—marketers need to take control and carve out their own growth.
  • The Renaissance Marketer: Being versatile across marketing functions is a major key to career success.
  • Certifications Are Cool, But... Experience and practical skills? Way more valuable.
  • Leadership Without the Title: You can lead by taking initiative and showing up where it counts.
  • Bad Boss? No Problem: Find support, make a business case for your ideas, and don’t let bad managers hold you back.
  • Revenue Talks: Tie your marketing efforts to revenue, and watch your career (and paycheck) grow.
  • Trend Alert: Avoid hopping on outdated trends and focus on what’s actually driving results.

Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/4dZp58a

Sponsors:
No more 'shit marketing leads' with Leadfeeder by Dealfront!
Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

play

10/18/24 • 36 min

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Blame it on Marketing ™ - Preventing Marketing Burnout | E13

Preventing Marketing Burnout | E13

Blame it on Marketing ™

In this episode of the Blame it on Marketing podcast Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude talk about how to look after yourself as a marketer or your marketers in order to prevent it. They also cover why marketing is prone to burn out and the externally motivated nature of marketers and the work they do.

Sponsors:
No more 'shit marketing leads' with Leadfeeder by Dealfront!
Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

In this episode of the Blame it on Marketing podcast Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude talk about how to look after yourself as a marketer or your marketers in order to prevent it. They also cover why marketing is prone to burn out and the externally motivated nature of marketers and the work they do.

Sponsors:
No more 'shit marketing leads' with Leadfeeder by Dealfront!
Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

play

03/30/23 • 35 min

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Blame it on Marketing ™ - Marketers worst Triggers! | E28

Marketers worst Triggers! | E28

Blame it on Marketing ™

Ruta and Emma take turns in triggering each other with marketing scenarios – based on real life events. We talk about TAM, not being able to do your job, bad sales and marketing alignment and more. All this accompanied by some light drinking. This is a really fun and light episode if you need a good giggle.
Join the Blame it on Marketing community!

Sponsors:
No more 'shit marketing leads' with Leadfeeder by Dealfront!
Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Ruta and Emma take turns in triggering each other with marketing scenarios – based on real life events. We talk about TAM, not being able to do your job, bad sales and marketing alignment and more. All this accompanied by some light drinking. This is a really fun and light episode if you need a good giggle.
Join the Blame it on Marketing community!

Sponsors:
No more 'shit marketing leads' with Leadfeeder by Dealfront!
Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

play

09/07/23 • 36 min

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Blame it on Marketing ™ - Customers are your pipeline | E35 with Alice Edwards + Klenda Martinez-Gasbarro

Alice Edwards, Director of Customer Success and Klenda Martinez-Gasbarro,
Customer Marketing Manager joins Emma and Ruta for an episode to talk everything customers! They discuss why companies are so reluctant to invest in customer marketing, even though its proven to be a great source of revenue, why customer marketing goes wrong and why there's fear and tension between Customer Success and Marketing (of any sort).
Join the Blame it on Marketing Community (FREE)

Sponsors:
No more 'shit marketing leads' with Leadfeeder by Dealfront!
Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Alice Edwards, Director of Customer Success and Klenda Martinez-Gasbarro,
Customer Marketing Manager joins Emma and Ruta for an episode to talk everything customers! They discuss why companies are so reluctant to invest in customer marketing, even though its proven to be a great source of revenue, why customer marketing goes wrong and why there's fear and tension between Customer Success and Marketing (of any sort).
Join the Blame it on Marketing Community (FREE)

Sponsors:
No more 'shit marketing leads' with Leadfeeder by Dealfront!
Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

play

11/23/23 • 43 min

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Blame it on Marketing ™ - Come hang out in London! 🚨

Come hang out in London! 🚨

Blame it on Marketing ™

Come join us at B2B Marketing Expo on the 29-30th of November in Excel London. We will be at stand L76 ready with snacks, port, stickers and would love to chat and share some marketing confessions. We will also be interviewing the Founder of Girls in Marketing, Olivia Hanlon.
The tickets are free! Grab them here!
https://www.b2bmarketingexpo.co.uk/

Come join us at B2B Marketing Expo on the 29-30th of November in Excel London. We will be at stand L76 ready with snacks, port, stickers and would love to chat and share some marketing confessions. We will also be interviewing the Founder of Girls in Marketing, Olivia Hanlon.
The tickets are free! Grab them here!
https://www.b2bmarketingexpo.co.uk/

play

11/02/23 • 1 min

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Blame it on Marketing ™ - LocaLAZYation is not Global Marketing! | E66 with Greg Landon

In this episode, Emma, Ruta, and Greg Landon take on the rollercoaster that is global marketing. Think juggling time zones, dodging cultural landmines, and realizing pretty quickly that a one-size-fits-all strategy is a no-go. They chat about how to tailor your messaging for different markets, why just translating your English tagline won’t cut it, and the massive importance of local market research (hint: you can’t just wing it). Greg spills some behind-the-scenes stories, like how Starbucks tiptoed into Italy’s hardcore coffee culture and actually made it work. If you're ready to take your brand worldwide (without falling on your face), this episode’s for you.
Takeaways:

  • Lost in Translation? Directly translating your marketing materials is a recipe for disaster. Localization is key.
  • Know Your Audience: Each market is unique—do the legwork and adapt your strategy to the local culture.
  • HQ Doesn’t Know Everything: Letting one office call the shots for global markets? That’s asking for trouble.
  • Virtual Boots on the Ground: You don’t need a full team in every country, but you need local insights.
  • Global ≠ Copy-Paste: What works in the US might bomb in France—don’t assume success translates across borders.

Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/4dZp58a

Sponsors:
No more 'shit marketing leads' with Leadfeeder by Dealfront!
Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

In this episode, Emma, Ruta, and Greg Landon take on the rollercoaster that is global marketing. Think juggling time zones, dodging cultural landmines, and realizing pretty quickly that a one-size-fits-all strategy is a no-go. They chat about how to tailor your messaging for different markets, why just translating your English tagline won’t cut it, and the massive importance of local market research (hint: you can’t just wing it). Greg spills some behind-the-scenes stories, like how Starbucks tiptoed into Italy’s hardcore coffee culture and actually made it work. If you're ready to take your brand worldwide (without falling on your face), this episode’s for you.
Takeaways:

  • Lost in Translation? Directly translating your marketing materials is a recipe for disaster. Localization is key.
  • Know Your Audience: Each market is unique—do the legwork and adapt your strategy to the local culture.
  • HQ Doesn’t Know Everything: Letting one office call the shots for global markets? That’s asking for trouble.
  • Virtual Boots on the Ground: You don’t need a full team in every country, but you need local insights.
  • Global ≠ Copy-Paste: What works in the US might bomb in France—don’t assume success translates across borders.

Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/4dZp58a

Sponsors:
No more 'shit marketing leads' with Leadfeeder by Dealfront!
Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

play

10/24/24 • 42 min

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Blame it on Marketing ™ - All the traffic, no leads > CRO in 2024 | E42 with Greg Landon

Emma and Ruta discuss conversion rate optimisation (CRO) with Greg Landon, Head of Marketing at Leadoo. They explore the importance of CRO in 2023 and why it is often overlooked by marketers. They also discuss the tension between SEO and CRO and how they can work together. Greg highlights the role of personalisation, ease, and interactivity in CRO and shares practical examples.

Takeaways

  • Conversion rate optimisation (CRO) is often overlooked in marketing, but it is crucial for achieving desired outcomes on a website.
  • CRO is not just about changing button colours or headers; it involves personalisation, ease of use, and interactivity to improve the user experience.
  • To prioritise CRO, start by talking to customers and understanding their needs and preferences.
  • CRO and SEO are not mutually exclusive; they can work together to improve website performance.
  • Data from tools like Google Analytics and A/B testing can provide insights for CRO, but customer feedback is invaluable. When conducting CRO, it is important to avoid making wholesale changes without evidence or logic. Test hypotheses and gather evidence to support decisions.
  • Marketers should prioritise CRO and conversions, as driving traffic alone does not guarantee success. Increasing conversion rates can lead to more leads and better ROI.
  • The average conversion rate across the internet is 2%, highlighting the need for improvement. Marketers should strive to decrease this number through effective CRO strategies.
  • Increasing conversion rates can have a significant impact on lead generation, even with a decrease in traffic. Investing in CRO can yield better results than solely focusing on increasing traffic.
  • Consider the cost and effort required to drive additional traffic compared to investing in CRO. Improving conversion rates can be a more efficient and effective strategy.

Sponsors:
No more 'shit marketing leads' with Leadfeeder by Dealfront!
Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Emma and Ruta discuss conversion rate optimisation (CRO) with Greg Landon, Head of Marketing at Leadoo. They explore the importance of CRO in 2023 and why it is often overlooked by marketers. They also discuss the tension between SEO and CRO and how they can work together. Greg highlights the role of personalisation, ease, and interactivity in CRO and shares practical examples.

Takeaways

  • Conversion rate optimisation (CRO) is often overlooked in marketing, but it is crucial for achieving desired outcomes on a website.
  • CRO is not just about changing button colours or headers; it involves personalisation, ease of use, and interactivity to improve the user experience.
  • To prioritise CRO, start by talking to customers and understanding their needs and preferences.
  • CRO and SEO are not mutually exclusive; they can work together to improve website performance.
  • Data from tools like Google Analytics and A/B testing can provide insights for CRO, but customer feedback is invaluable. When conducting CRO, it is important to avoid making wholesale changes without evidence or logic. Test hypotheses and gather evidence to support decisions.
  • Marketers should prioritise CRO and conversions, as driving traffic alone does not guarantee success. Increasing conversion rates can lead to more leads and better ROI.
  • The average conversion rate across the internet is 2%, highlighting the need for improvement. Marketers should strive to decrease this number through effective CRO strategies.
  • Increasing conversion rates can have a significant impact on lead generation, even with a decrease in traffic. Investing in CRO can yield better results than solely focusing on increasing traffic.
  • Consider the cost and effort required to drive additional traffic compared to investing in CRO. Improving conversion rates can be a more efficient and effective strategy.

Sponsors:
No more 'shit marketing leads' with Leadfeeder by Dealfront!
Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

play

02/08/24 • 49 min

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Blame it on Marketing ™ - Sales Pipelines, Black Books & the 4x Myth | E70 with Cohan Leon Daley

This episode gets real. Emma, Ruta, and special guest Cohan expose the madness of sales and marketing culture, from absurd pipeline expectations to commission nightmares. We tackle the age-old question: why do outdated sales tactics still exist—and who’s really to blame?

Cohan, a seasoned sales leader, doesn’t hold back as he spills the tea on toxic company cultures, leadership fails, and the collateral damage of BS metrics. Spoiler: it’s costing you revenue and sanity. Plus, we dive into the role of AI in sales (and how it’s failing at inclusivity) and call out the elephant in the room—why marketers always get the blame.

Takeaways

  • How pipeline manipulation starts at the top (and ends with AEs fired).
  • Why cookie-cutter targets and outdated processes are sabotaging teams.
  • The myth of the “Black Book” and why it’s time to retire this relic.
  • Why 4-5x coverage quotas are more about fantasy than strategy.
  • The truth about commission plans (spoiler: it’s a mess).
  • How marketing can align with sales to actually fix the chaos.
  • The untapped potential (and pitfalls) of AI in tech.
  • This isn’t just a podcast—it’s a call for sanity. Whether you’re in marketing, sales, or leadership, this episode is your blueprint for building a culture that works.

co@equityintechgroup.com

Sponsors:
No more 'shit marketing leads' with Leadfeeder by Dealfront!
Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

This episode gets real. Emma, Ruta, and special guest Cohan expose the madness of sales and marketing culture, from absurd pipeline expectations to commission nightmares. We tackle the age-old question: why do outdated sales tactics still exist—and who’s really to blame?

Cohan, a seasoned sales leader, doesn’t hold back as he spills the tea on toxic company cultures, leadership fails, and the collateral damage of BS metrics. Spoiler: it’s costing you revenue and sanity. Plus, we dive into the role of AI in sales (and how it’s failing at inclusivity) and call out the elephant in the room—why marketers always get the blame.

Takeaways

  • How pipeline manipulation starts at the top (and ends with AEs fired).
  • Why cookie-cutter targets and outdated processes are sabotaging teams.
  • The myth of the “Black Book” and why it’s time to retire this relic.
  • Why 4-5x coverage quotas are more about fantasy than strategy.
  • The truth about commission plans (spoiler: it’s a mess).
  • How marketing can align with sales to actually fix the chaos.
  • The untapped potential (and pitfalls) of AI in tech.
  • This isn’t just a podcast—it’s a call for sanity. Whether you’re in marketing, sales, or leadership, this episode is your blueprint for building a culture that works.

co@equityintechgroup.com

Sponsors:
No more 'shit marketing leads' with Leadfeeder by Dealfront!
Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

play

11/21/24 • 42 min

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Blame it on Marketing ™ - New Years Marketing Resolutions 2023 | E5

In this episode of the Blame it on Marketing podcast Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude give you a proper introduction to themselves and their experience and discuss their New Year marketing and personal resolutions.
Also check out this blog with lots of other marketers: https://budget.sudmant.com/2022/12/19/5-marketing-predictions-and-resolutions-for-2023-from-the-people-who-actually-do-marketing/

Sponsors:
No more 'shit marketing leads' with Leadfeeder by Dealfront!
Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

In this episode of the Blame it on Marketing podcast Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude give you a proper introduction to themselves and their experience and discuss their New Year marketing and personal resolutions.
Also check out this blog with lots of other marketers: https://budget.sudmant.com/2022/12/19/5-marketing-predictions-and-resolutions-for-2023-from-the-people-who-actually-do-marketing/

Sponsors:
No more 'shit marketing leads' with Leadfeeder by Dealfront!
Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

play

01/05/23 • 36 min

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Blame it on Marketing ™ - Automating your life away (with AI) | E69 with Tim Cakir

In this episode, Emma and Ruta tackle the world of automation and AI with guest Tim Cakir, breaking down why marketers keep ignoring the tech that could save their sanity. The chat dives into how automation isn’t just about efficiency—it's a creative lifesaver that can make the daily grind a little less grindy. Tim pushes for marketers to get an “AI-first” mindset, experiment more (even if they’re a lean team), and shows how to get buy-in from skeptical bosses. From using ChatGPT to kill off mundane tasks to automating Slack reminders, this episode serves as a wake-up call for every marketer still stuck in the manual rut.
Takeaways

  • Automation isn’t a nice-to-have; it’s essential for keeping up (and keeping sane) in marketing.
  • Many marketers skip automation because MarTech is a crowded mess, but it’s time to prioritize.
  • Start small by automating the repetitive tasks eating up your time.
  • Test new tools regularly—even a small team can make a big leap in efficiency.
  • Got a skeptical boss? Show them the time and money automation can save.
  • Make automation visible: Slack alerts, reminders, and integrations can prove its value to the team.
  • With an AI-first mindset, tools like ChatGPT can streamline processes and spark new ideas.
  • Automation and AI aren’t just techy fads—they’re essential for staying competitive and future-proofing your team.

Sponsors:
No more 'shit marketing leads' with Leadfeeder by Dealfront!
Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

In this episode, Emma and Ruta tackle the world of automation and AI with guest Tim Cakir, breaking down why marketers keep ignoring the tech that could save their sanity. The chat dives into how automation isn’t just about efficiency—it's a creative lifesaver that can make the daily grind a little less grindy. Tim pushes for marketers to get an “AI-first” mindset, experiment more (even if they’re a lean team), and shows how to get buy-in from skeptical bosses. From using ChatGPT to kill off mundane tasks to automating Slack reminders, this episode serves as a wake-up call for every marketer still stuck in the manual rut.
Takeaways

  • Automation isn’t a nice-to-have; it’s essential for keeping up (and keeping sane) in marketing.
  • Many marketers skip automation because MarTech is a crowded mess, but it’s time to prioritize.
  • Start small by automating the repetitive tasks eating up your time.
  • Test new tools regularly—even a small team can make a big leap in efficiency.
  • Got a skeptical boss? Show them the time and money automation can save.
  • Make automation visible: Slack alerts, reminders, and integrations can prove its value to the team.
  • With an AI-first mindset, tools like ChatGPT can streamline processes and spark new ideas.
  • Automation and AI aren’t just techy fads—they’re essential for staying competitive and future-proofing your team.

Sponsors:
No more 'shit marketing leads' with Leadfeeder by Dealfront!
Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

play

11/14/24 • 34 min

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FAQ

How many episodes does Blame it on Marketing ™ have?

Blame it on Marketing ™ currently has 73 episodes available.

What topics does Blame it on Marketing ™ cover?

The podcast is about Marketing, Podcasts, Business and Careers.

What is the most popular episode on Blame it on Marketing ™?

The episode title 'Preventing Marketing Burnout | E13' is the most popular.

What is the average episode length on Blame it on Marketing ™?

The average episode length on Blame it on Marketing ™ is 39 minutes.

How often are episodes of Blame it on Marketing ™ released?

Episodes of Blame it on Marketing ™ are typically released every 7 days.

When was the first episode of Blame it on Marketing ™?

The first episode of Blame it on Marketing ™ was released on Dec 7, 2022.

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