The Rising Importance of Marketing Ops and the Future Implications with Tim Parkin
Ops Cast10/17/22 • 49 min
In this episode, we talk about the rising importance of Marketing Ops with Tim Parkin, President of Parkin Consulting. Tim is a consultant, advisor, and coach to marketing executives globally. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. He is a speaker, author, and thought leader who is featured frequently in industry publications.
Tune in to hear:
- Why Tim think Marketing Ops should be a senior/VP level role.
- Why Marketing Ops is more about People and not technology or some other element typically associated with Ops.
- What Tim means when he says Marketing Ops is not a "role."
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Support the show10/17/22 • 49 min
Ops Cast - The Rising Importance of Marketing Ops and the Future Implications with Tim Parkin
Transcript
Hello everyone. Welcome to another episode of OpsCast, brought to you by the Mo Pros now powered by marketingops.com. I'm your host, Michael Hartmann. Joined today by cohost Naomi Liu and Mike Rizzo, and this the year of,
Mike RizzoIt's the year of the Mopro
Michael HartmannI love that Naomi Naomi's like, I can't even see you. Are you just like rollin
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