31. Aladdin Gave Us The Formula To Sell Better. Give Your Customer "A Whole New World" Experience!
08/18/21 • 22 min
How do you get people to buy more than once? You need to understand the needs and wants of how a sale actually works. People know exactly what they want to buy, or they discover what they want to buy.
Qualify versus disqualify. Disqualify in order to maximize your efforts to those who do qualify. Take joy in disqualifying because it will save you so much time, money, effort, and energy.
If you're in the value game business, you're giving value, and whatever you put out there, people are either qualifying or disqualifying themselves from taking the next action or subsequent action. The value is going to help them understand where they want to go.
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Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Get Strategy Solutions & Services: FindTroy.com
• Buy Troy's Book, Strategize Up: StrategizeUpBook.com
• Follow Troy on Twitter: Twitter.com/FindTroy
• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
How do you get people to buy more than once? You need to understand the needs and wants of how a sale actually works. People know exactly what they want to buy, or they discover what they want to buy.
Qualify versus disqualify. Disqualify in order to maximize your efforts to those who do qualify. Take joy in disqualifying because it will save you so much time, money, effort, and energy.
If you're in the value game business, you're giving value, and whatever you put out there, people are either qualifying or disqualifying themselves from taking the next action or subsequent action. The value is going to help them understand where they want to go.
#####
Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Get Strategy Solutions & Services: FindTroy.com
• Buy Troy's Book, Strategize Up: StrategizeUpBook.com
• Follow Troy on Twitter: Twitter.com/FindTroy
• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
Previous Episode
30. Creating Content Consistently Is The Bare Minimum. Creating Content That Converts Consistently Is The Goal.
It's not enough to create good content consistently. It's not enough to get awards and features and guest appearances and all these different things if the work and energy and effort and time it takes to get those things or be a part of those things or create those things does not establish and create the perception you need in order to get the result that you want.
All this effort, all this energy, all those resources, and maybe all this money being exerted into content with the intentions of building brand equity, growing your business, establishing as a thought leader, as a strong presence within your industry, your clients, or consumer base, whatever it might be, and it doesn't do that, will fail. It's not working efficiently. It's not working effectively for the intent and purposes of why you're doing it.
Remember, we got to always be creating, but creating is only part of the journey. We have to couple that with creating content that connects. It is not enough to create good content consistently.
Let's celebrate when our content:
- Connects to people
- Convinces others of our worth and truth
- Commands attention
- Controls the narrative of our brand equity
- Converts people into believers of our skills and buyers of our products or services
- Compliments all the hard work we do behind the scene
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Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Get Strategy Solutions & Services: FindTroy.com
• Buy Troy's Book, Strategize Up: StrategizeUpBook.com
• Follow Troy on Twitter: Twitter.com/FindTroy
• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
Next Episode
32. You Have The Potential. How To Achieve Your Full Business Potential When Others Don't See It.
There are very hard truths that I really want to break down. Not everybody will see the potential of your business. Not everyone will see the potential of what you bring to the table. Not everyone will see your potential as an employee. Not everyone can see your potential as a startup. Not everyone will see your potential as a freelancer.
Now that we've gotten that out the way, let me also make this very clear: that person is only one person who does not see the value in what you feel is valuable.
You have to keep going. This is the part where you must simply have conviction and have the understanding while possessing the patience to trust your skillset, to trust your ability, to trust yourself, to trust that what you want will manifest in time.
#####
Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Get Strategy Solutions & Services: FindTroy.com
• Buy Troy's Book, Strategize Up: StrategizeUpBook.com
• Follow Troy on Twitter: Twitter.com/FindTroy
• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
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