Brand Building and Public Relations for Travel Insurance Tech: Don’t spray and pray (episode #36)

10/24/22 • 38 min

“Remember the prospect is a person. Do not talk AT them; talk TO them,” Flint McGlaughlin taught in Above-the-Fold Psychology: How to optimize the top 4 inches of your webpage (https://meclabs.com/course/sessions/above-the-fold-psychology/).

I asked our latest guest how she keeps the focus on the prospect as a person, and she shared examples ranging from A/B testing of CTA buttons to picking the brains of the person sitting next to her on an airplane.

Listen to my conversation with Lauren Gumport, VP of Communications & Brand, Faye (https://www.withfaye.com/) and hear lesson-filled stories to spark your next great marketing campaign or career idea.

Gumport has managed teams of 10+ and million-dollar budgets and has over a decade of experience in launching high-growth startups to global audiences.

Faye has pulled in $8 million in a seed-funding round led by Viola Ventures and F2 Venture Capital. Also participating was former NBA player Omri Casspi.
Stories (with lessons) about what she made in marketing

Take others' suggestions into account, with the understanding that you're the pro in your field and have the final say.
Being successful doesn't correlate with how many hours are spent in the office nor does it mean compromising on your work/life balance.
Just because others don't get it, it doesn't mean you should stop.
When things go wrong, it's an opportunity.
Don't spray and pray.
If you're not embarrassed about the first iteration of the product you put out, then you're doing it wrong.

Related content mentioned in this episode

Marketing Career: What you need to understand at each step of the job seeker’s journey (even if you’re not looking) (https://www.marketingsherpa.com/article/how-to/job-seekers-10-step-journey)

Does Your Marketing Copy Have Earfeel? (https://sherpablog.marketingsherpa.com/copywriting/does-your-marketing-copy-have-earfeel/)

About this podcast

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.
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10/24/22 • 38 min

How I Made it in Marketing - Brand Building and Public Relations for Travel Insurance Tech: Don’t spray and pray (episode #36)

Transcript

Daniel Burstein: I get a lot of PR pitches for Marketing Sherpa, a heck of a lot. That's a nice way to say it. And here's the biggest flaw in most of the pitches I see, they are focused on themselves. It might literally be themselves for some people doing their own pitching, but mostly it's PR pitches focused on their message or their product, whatever their client is trying to, for lack of a better word, shill.

But then among all that there are those beautiful golden needles in

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