036 10 Reasons Your Sales Calls Aren't Converting

A client recently asked me, “Rose, do you have a checklist for all the reasons why I’m not converting my sales calls when selling my coaching programme?” This episode is born out of that question.

I used to convert sales around 30% of the time, with that figure now reaching between 75%-85%. Non-conversion usually occurs because my offering was never really the right fit for them anyway. So, the way I see it, I achieve an 100% success rate when converting leads to clients. Today, I’ll share the 9 most common reasons (it was supposed to be 10, but apparently, I can’t count) why your sales calls aren’t converting.

The questions you’ll learn to ask yourself:

Are the leads that are getting on the calls with you the right people in the first place? Are they qualified leads?

Is the offer right for them? Are you selling the right thing to the right person?

Are you articulating the value of your offer clearly enough?

Are you people pleasing or are you leading the conversation?

Are you in CERTAINTY about your offer, the processes you are taking them through and the results you are helping them achieve?

Is it clear why this person would work with you over others?

If they don’t make a decision on the call, do you clarify what’s holding them back from a ‘yes’?

Can you offer a non-judgemental, safe space for them to share their concerns and worries?

Are you too attached to the sales outcome?

We all ultimately want to make sales, but don’t be too attached to the outcome. Although it can be challenging if you are struggling with financial constraints, you should always trust that the right people WILL sign up to work with you.

Resources: - Free Training: Sign 1-3+ clients a week on evergreen: https://www.roseradford.com/stepup-podcast

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