Fake Authenticity: From Scripting, Editing, and CTAs to Oversharing and TMI

John Emotions talks about “authenticity” when it comes to content creators. He covers Performative Authenticity like scripts, editing, staging, and calls to action; Curated Authenticity like holding back most of the bad stuff and keeping the content neutral or good; and Oversharing/TMI which is often seen as weak, negative, or attention-seeking. John wonders aloud if the Observer Effect makes true authenticity impossible in the age of webcams and hot takes. Behind-the-scenes video versions of these shows available at https://www.youtube.com/@emodojo | Contact info and current socials at emodojo.com