Tips for CCO Success at a B2B Organization from Yamini Rangan, CCO of HubSpot

06/12/20 • 49 min

The Chief Customer Officer Human Duct Tape Show

“It is no longer just about the product. It is all about the customer experience, the way we make customers feel when they use the product. That makes a huge difference,” says Yamini Rangan, HubSpot's first Chief Customer Officer. In today’s conversation, Yamini and I discuss the importance of storytelling and of unifying teams within an organization to work towards a common goal. She also shares some of the ways in which HubSpot has handled the disruption of COVID-19.

Previous Episode

How C-Suite Leaders Must Adapt to the Shifting Landscape

In this conversation with Leslie Stretch, CEO of Medallia, Leslie and I chat about what he's been seeing from his conversations with hundreds of CEOs. Now that we've had to rapidly adjust to a new way of life, technology is helping us reshape the world and the future. As Leslie said, “it’s digital disruption at massive scale,” and this disruption has an impact on customer experience. It affects how we interact with customers and clients, how we communicate with them, and how we can gather feedback.

Next Episode

How to Use Data to Problem-Solve, Develop Roadmaps, and Determine Priorities with Dutta Satadip of Pinterest

I think you'll find today’s conversation with Dutta Satadip, the Global Head of Customer Success and Operations at Pinterest a valuable one, especially as the use of digital media will continue to increase due to the pandemic. Dutta takes us through the many ways in which he’s been able to lead the customer-focused work at Pinterest. Though the company is primarily B2C, it also functions as a B2B, and Dutta shares how they enact data-driven behaviors to improve the platform so that it’s more valuable for both customers and advertisers.