Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC

Mark McCulloch

I created the Supersonic Marketing Podcast to interview the greatest people in hospitality and subject matter experts in Brand and Marketing. We share our insights and expertise for free to help businesses all around the world BOOM! You’re welcome. Sponsored by Vita Mojo

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Top 10 Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC Episodes

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Will Beckett, Owner / Founder of Hawksmoor

Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC

05/05/20 • 69 min

Welcome to Season 2 of the Mark McC Supersonic Food Marketing Podcast!

We’re going to be talking to the great, the good and the legendary from the worlds of food, drink, marketing and business to give you the advice that will really make your brand BOOM!

MARK MCC (MARK MICK-SEE), SUPERSONIC INC

I’m a rocket booster for your food, drink or hotel business. I will make a visible and commercial difference to your business across brand, marketing, digital, social and employee engagement.

I have worked in Brand, Marketing, Digital, Social and Employee Engagement for over 20 years with companies such as lastminute.com, Barclaycard, YO! Sushi and Pret A Manger.

I offer Strategy, Speaking, Workshops, Facilitation and Non Executive Director advice mainly for fast casual restaurants, fine dining restaurants, takeaway shops, coffee shops, delivery businesses, food and drink manufacturers, retail businesses, pubs, bars and hotels.

Find out how I can help your brand BOOM at: https://supersonic-inc.squarespace.com/

Follow me:

Twitter: https://twitter.com/supersonic_inc

Instagram: https://www.instagram.com/supersonic_inc/

LinkedIn: https://www.linkedin.com/in/markmcculloch/

Brought to you by Engage Interactive

Engage are a results-driven, digital agency working with large and mid-size businesses who share their ambition for growth.

They provide a deep expertise across a breadth of markets and are experts in the food, drink and hospitality sector.

They blend creative, technical and performance marketing to drive long-term customer value from cost-effective, low-risk solutions while increasing sales and market share.

They strive to continually deliver quality, passion and considered challenge through long-term, strategic partnerships, and call this Attention to DigitalTM.

For them, they do this because for their business, for their customers, and for everyone they work with, the alignment of values, ambition and results are critical for success.

Find out more: https://engageinteractive.co.uk/

Supported by BDO

BDO have been long term supporters of the hospitality sector, passionate about supporting innovative entrepreneurs (on their journeys) & helping their clients succeed.

“That’s why they were keen to support Mark with this podcast..”

BDO provides tailored advice to the sector across corporate finance, due diligence, tax and accounting matters.

Giving clients the advice they need, when they need it.

For Ideas | People | Trust, go to bdo.co.uk

05/05/20 • 69 min

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Alice Woodwark, MD of RA Group

Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC

09/23/20 • 68 min

MARK MCC (MARK MICK-SEE), SUPERSONIC INC

I’m a rocket booster for your food, drink or hotel business. I will make a visible and commercial difference to your business across brand, marketing, digital, social and employee engagement.

I have worked in Brand, Marketing, Digital, Social and Employee Engagement for over 20 years with companies such as lastminute.com, Barclaycard, YO! Sushi and Pret A Manger.

Find out how I can help your brand BOOM at: https://supersonic-inc.squarespace.com/

Follow me:

Twitter: https://twitter.com/supersonic_inc

Instagram: https://www.instagram.com/supersonic_inc/

LinkedIn: https://www.linkedin.com/in/markmcculloch/

Brought to you by Engage Interactive

Engage are a results-driven, digital agency working with large and mid-size businesses who share their ambition for growth.

They provide a deep expertise across a breadth of markets and are experts in the food, drink and hospitality sector.

They blend creative, technical and performance marketing to drive long-term customer value from cost-effective, low-risk solutions while increasing sales and market share.

They strive to continually deliver quality, passion and considered challenge through long-term, strategic partnerships, and call this Attention to DigitalTM.

For them, they do this because for their business, for their customers, and for everyone they §work with, the alignment of values, ambition and results are critical for success.

Find out more: https://engageinteractive.co.uk/

Supported by BDO

BDO have been long term supporters of the hospitality sector, passionate about supporting innovative entrepreneurs (on their journeys) & helping their clients succeed.

“That’s why they were keen to support Mark with this podcast..”

BDO provides tailored advice to the sector across corporate finance, due diligence, tax and accounting matters.

Giving clients the advice they need, when they need it.

For Ideas | People | Trust, go to bdo.co.uk

09/23/20 • 68 min

David Lemley, President & Head of Brand Strategy of Retail Voodoo

Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC

08/25/20 • 60 min

MARK MCC (MARK MICK-SEE), SUPERSONIC INC

I’m a rocket booster for your food, drink or hotel business. I will make a visible and commercial difference to your business across brand, marketing, digital, social and employee engagement.

I have worked in Brand, Marketing, Digital, Social and Employee Engagement for over 20 years with companies such as lastminute.com, Barclaycard, YO! Sushi and Pret A Manger.

Find out how I can help your brand BOOM at: https://supersonic-inc.squarespace.com/

Follow me:

Twitter: https://twitter.com/supersonic_inc

Instagram: https://www.instagram.com/supersonic_inc/

LinkedIn: https://www.linkedin.com/in/markmcculloch/

Brought to you by Engage Interactive

Engage are a results-driven, digital agency working with large and mid-size businesses who share their ambition for growth.

They provide a deep expertise across a breadth of markets and are experts in the food, drink and hospitality sector.

They blend creative, technical and performance marketing to drive long-term customer value from cost-effective, low-risk solutions while increasing sales and market share.

They strive to continually deliver quality, passion and considered challenge through long-term, strategic partnerships, and call this Attention to DigitalTM.

For them, they do this because for their business, for their customers, and for everyone they work with, the alignment of values, ambition and results are critical for success.

Find out more: https://engageinteractive.co.uk/

Supported by BDO

BDO have been long term supporters of the hospitality sector, passionate about supporting innovative entrepreneurs (on their journeys) & helping their clients succeed.

“That’s why they were keen to support Mark with this podcast..”

BDO provides tailored advice to the sector across corporate finance, due diligence, tax and accounting matters.

Giving clients the advice they need, when they need it.

For Ideas | People | Trust, go to bdo.co.uk

08/25/20 • 60 min

Tom Oliver, Director of Oliver's Cider and Perry Ltd

Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC

09/08/20 • 72 min

MARK MCC (MARK MICK-SEE), SUPERSONIC INC

I’m a rocket booster for your food, drink or hotel business. I will make a visible and commercial difference to your business across brand, marketing, digital, social and employee engagement.

I have worked in Brand, Marketing, Digital, Social and Employee Engagement for over 20 years with companies such as lastminute.com, Barclaycard, YO! Sushi and Pret A Manger.

Find out how I can help your brand BOOM at: https://supersonic-inc.squarespace.com/

Follow me:

Twitter: https://twitter.com/supersonic_inc

Instagram: https://www.instagram.com/supersonic_inc/

LinkedIn: https://www.linkedin.com/in/markmcculloch/

Brought to you by Engage Interactive

Engage are a results-driven, digital agency working with large and mid-size businesses who share their ambition for growth.

They provide a deep expertise across a breadth of markets and are experts in the food, drink and hospitality sector.

They blend creative, technical and performance marketing to drive long-term customer value from cost-effective, low-risk solutions while increasing sales and market share.

They strive to continually deliver quality, passion and considered challenge through long-term, strategic partnerships, and call this Attention to DigitalTM.

For them, they do this because for their business, for their customers, and for everyone they §work with, the alignment of values, ambition and results are critical for success.

Find out more: https://engageinteractive.co.uk/

Supported by BDO

BDO have been long term supporters of the hospitality sector, passionate about supporting innovative entrepreneurs (on their journeys) & helping their clients succeed.

“That’s why they were keen to support Mark with this podcast..”

BDO provides tailored advice to the sector across corporate finance, due diligence, tax and accounting matters.

Giving clients the advice they need, when they need it.

For Ideas | People | Trust, go to bdo.co.uk

09/08/20 • 72 min

BONUS: Eat Out to Help Out is over - NOW WHAT?

Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC

09/01/20 • 9 min

Eat Out to Help Out is over - NOW WHAT? Get in touch [email protected] and 07881314385 Even if you are extending it - NOW WHAT? I worry that we will teach customers to get back in and used to discounts which will hurt us and each other long term. Discounts can't last forever. Yes there is Christmas soon and we are hanging on for that, but what about Jan, Feb and beyond? Have you made the most of EOTHO? Have you captured all data, Bounceback for future occasions (can be value led rather than discount), home or last mile delivery, items that will live in people’s house reminding them of you, products on Amazon (or create them), and obviously giving them an experience they will never forget. What to do next... Brand - Diagnose what is good, bad and ugly about your brand. - Research on what your customer’s need and want, plus what they think about you (positive and negative). Also what is your problem? - - Awareness, Consideration, Intent, Purchase, Repeat Purchase? Find out and focus on where the biggest issue lies. - Segment the whole market, stand back and relook at the most valuable suitable segments for you. - Target those segments through every marketing and communications channel available to you. - Position your brand and what you do for that segment alone so you have multiple brand positions to persuade customers that you are the best option for them. - Brand codes. Do you have 4 or 5 stand out brand codes that are always distinctly you and also are they distinctive in your market (and beyond)? - Brand objectives. What 3 things do you want to focus on this year and a longer list of what you won’t. - Execution. Once the strategy is set get executing in terms of pushing your brand to your target audiences in all Owned, Paid and Earned Channels. - Set your budgets and get your brand tracking in place (measuring your positive and negative brand associations). - That should form most of what you need to get your brand plan written for the year. Marketing - Conduct more research into what customer’s want and need. - Research & STP then you start to form your marketing strategy and plan (including Owned, Paid and Earned) + Airship, Feed it Back, Wireless Social, Proper Social Media and Digital Help. - Product Development - Now that you have established your target segments - do you need to rethink or hero/tweak the products you have? - Distribution - COVID-19 has taught us that we need many channels to market, not just your offer within your 4 walls. You need a 4, 5, 6 Dimensional Approach to distribution. - Pricing - Conduct a proper pricing review. Don’t just reduce your price due to what your competitors are doing or just discount for the sake of it. - Create you campaign calendar and determine your Integrated Marketing Communication channels that best fit the targets you are going after. - Execute and continuously measure along the way. I know it is tough with budgets, time and resource at hand (especially now, but I am here to help you. Get in touch [email protected] and 07881314385

09/01/20 • 9 min

Sarah Willingham, Mumpreneur, Investor and Dragon (London Cocktail Club, Craft Gin Club)

Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC

09/01/20 • 74 min

MARK MCC (MARK MICK-SEE), SUPERSONIC INC

I’m a rocket booster for your food, drink or hotel business. I will make a visible and commercial difference to your business across brand, marketing, digital, social and employee engagement.

I have worked in Brand, Marketing, Digital, Social and Employee Engagement for over 20 years with companies such as lastminute.com, Barclaycard, YO! Sushi and Pret A Manger.

Find out how I can help your brand BOOM at: https://supersonic-inc.squarespace.com/

Follow me:

Twitter: https://twitter.com/supersonic_inc

Instagram: https://www.instagram.com/supersonic_inc/

LinkedIn: https://www.linkedin.com/in/markmcculloch/

Brought to you by Engage Interactive

Engage are a results-driven, digital agency working with large and mid-size businesses who share their ambition for growth.

They provide a deep expertise across a breadth of markets and are experts in the food, drink and hospitality sector.

They blend creative, technical and performance marketing to drive long-term customer value from cost-effective, low-risk solutions while increasing sales and market share.

They strive to continually deliver quality, passion and considered challenge through long-term, strategic partnerships, and call this Attention to DigitalTM.

For them, they do this because for their business, for their customers, and for everyone they §work with, the alignment of values, ambition and results are critical for success.

Find out more: https://engageinteractive.co.uk/

Supported by BDO

BDO have been long term supporters of the hospitality sector, passionate about supporting innovative entrepreneurs (on their journeys) & helping their clients succeed.

“That’s why they were keen to support Mark with this podcast..”

BDO provides tailored advice to the sector across corporate finance, due diligence, tax and accounting matters.

Giving clients the advice they need, when they need it.

For Ideas | People | Trust, go to bdo.co.uk

09/01/20 • 74 min

Matt Gillan, Owner / Chef of Heritage

Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC

09/15/20 • 79 min

MARK MCC (MARK MICK-SEE), SUPERSONIC INC

I’m a rocket booster for your food, drink or hotel business. I will make a visible and commercial difference to your business across brand, marketing, digital, social and employee engagement.

I have worked in Brand, Marketing, Digital, Social and Employee Engagement for over 20 years with companies such as lastminute.com, Barclaycard, YO! Sushi and Pret A Manger.

Find out how I can help your brand BOOM at: https://supersonic-inc.squarespace.com/

Follow me:

Twitter: https://twitter.com/supersonic_inc

Instagram: https://www.instagram.com/supersonic_inc/

LinkedIn: https://www.linkedin.com/in/markmcculloch/

Brought to you by Engage Interactive

Engage are a results-driven, digital agency working with large and mid-size businesses who share their ambition for growth.

They provide a deep expertise across a breadth of markets and are experts in the food, drink and hospitality sector.

They blend creative, technical and performance marketing to drive long-term customer value from cost-effective, low-risk solutions while increasing sales and market share.

They strive to continually deliver quality, passion and considered challenge through long-term, strategic partnerships, and call this Attention to DigitalTM.

For them, they do this because for their business, for their customers, and for everyone they §work with, the alignment of values, ambition and results are critical for success.

Find out more: https://engageinteractive.co.uk/

Supported by BDO

BDO have been long term supporters of the hospitality sector, passionate about supporting innovative entrepreneurs (on their journeys) & helping their clients succeed.

“That’s why they were keen to support Mark with this podcast..”

BDO provides tailored advice to the sector across corporate finance, due diligence, tax and accounting matters.

Giving clients the advice they need, when they need it.

For Ideas | People | Trust, go to bdo.co.uk

09/15/20 • 79 min

Steven Alton, CEO BII

Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC

08/18/20 • 70 min

MARK MCC (MARK MICK-SEE), SUPERSONIC INC

I’m a rocket booster for your food, drink or hotel business. I will make a visible and commercial difference to your business across brand, marketing, digital, social and employee engagement.

I have worked in Brand, Marketing, Digital, Social and Employee Engagement for over 20 years with companies such as lastminute.com, Barclaycard, YO! Sushi and Pret A Manger.

Find out how I can help your brand BOOM at: https://supersonic-inc.squarespace.com/

Follow me:

Twitter: https://twitter.com/supersonic_inc

Instagram: https://www.instagram.com/supersonic_inc/

LinkedIn: https://www.linkedin.com/in/markmcculloch/

Brought to you by Engage Interactive

Engage are a results-driven, digital agency working with large and mid-size businesses who share their ambition for growth.

They provide a deep expertise across a breadth of markets and are experts in the food, drink and hospitality sector.

They blend creative, technical and performance marketing to drive long-term customer value from cost-effective, low-risk solutions while increasing sales and market share.

They strive to continually deliver quality, passion and considered challenge through long-term, strategic partnerships, and call this Attention to DigitalTM.

For them, they do this because for their business, for their customers, and for everyone they §work with, the alignment of values, ambition and results are critical for success.

Find out more: https://engageinteractive.co.uk/

Supported by BDO

BDO have been long term supporters of the hospitality sector, passionate about supporting innovative entrepreneurs (on their journeys) & helping their clients succeed.

“That’s why they were keen to support Mark with this podcast..”

BDO provides tailored advice to the sector across corporate finance, due diligence, tax and accounting matters.

Giving clients the advice they need, when they need it.

For Ideas | People | Trust, go to bdo.co.uk

08/18/20 • 70 min

Chris Miller, Founder & CEO of White Rabbit Fund (Lina Stores, Island Poke, KYM'S, Kricket)

Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC

08/11/20 • 81 min

EPISODE SUMMARY

It’s a wet and windy day in Brighton at the end of April but today I’ve had something that’s absolutely brightened up my day which was talking to David Wolenski & Carl Clarke of Chick 'n' Sours and CHIK'N. It was really great to talk to them, not just about the business, their achievements and career... we talk about music, meditation, kindness in business and really importantly what’s next for them, their people and their brands.

Chick 'n' Sours:

CHIK'N: https://chikn.com/

SHOW NOTES

MARK MCC (MARK MICK-SEE), SUPERSONIC INC

I’m a rocket booster for your food, drink or hotel business. I will make a visible and commercial difference to your business across brand, marketing, digital, social and employee engagement.

I have worked in Brand, Marketing, Digital, Social and Employee Engagement for over 20 years with companies such as lastminute.com, Barclaycard, YO! Sushi and Pret A Manger.

Find out how I can help your brand BOOM at: https://supersonic-inc.squarespace.com/

Follow me:

Twitter: https://twitter.com/supersonic_inc

Instagram: https://www.instagram.com/supersonic_inc/

LinkedIn: https://www.linkedin.com/in/markmcculloch/

Brought to you by Engage Interactive

Engage are a results-driven, digital agency working with large and mid-size businesses who share their ambition for growth.

They provide a deep expertise across a breadth of markets and are experts in the food, drink and hospitality sector.

They blend creative, technical and performance marketing to drive long-term customer value from cost-effective, low-risk solutions while increasing sales and market share.

They strive to continually deliver quality, passion and considered challenge through long-term, strategic partnerships, and call this Attention to DigitalTM.

For them, they do this because for their business, for their customers, and for everyone they §work with, the alignment of values, ambition and results are critical for success.

Find out more: https://engageinteractive.co.uk/

Supported by BDO

BDO have been long term supporters of the hospitality sector, passionate about supporting innovative entrepreneurs (on their journeys) & helping their clients succeed.

“That’s why they were keen to support Mark with this podcast..”

BDO provides tailored advice to the sector across corporate finance, due diligence, tax and accounting matters.

Giving clients the advice they need, when they need it.

For Ideas | People | Trust, go to bdo.co.uk

08/11/20 • 81 min

Jonathon Swaine, MD, Retail at Rank Group PLC

Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC

09/29/20 • 59 min

MARK MCC (MARK MICK-SEE), SUPERSONIC INC

I’m a rocket booster for your food, drink or hotel business. I will make a visible and commercial difference to your business across brand, marketing, digital, social and employee engagement.

I have worked in Brand, Marketing, Digital, Social and Employee Engagement for over 20 years with companies such as lastminute.com, Barclaycard, YO! Sushi and Pret A Manger.

Find out how I can help your brand BOOM at: https://supersonic-inc.squarespace.com/

Follow me:

Twitter: https://twitter.com/supersonic_inc

Instagram: https://www.instagram.com/supersonic_inc/

LinkedIn: https://www.linkedin.com/in/markmcculloch/

Brought to you by Engage Interactive

Engage are a results-driven, digital agency working with large and mid-size businesses who share their ambition for growth.

They provide a deep expertise across a breadth of markets and are experts in the food, drink and hospitality sector.

They blend creative, technical and performance marketing to drive long-term customer value from cost-effective, low-risk solutions while increasing sales and market share.

They strive to continually deliver quality, passion and considered challenge through long-term, strategic partnerships, and call this Attention to DigitalTM.

For them, they do this because for their business, for their customers, and for everyone they §work with, the alignment of values, ambition and results are critical for success.

Find out more: https://engageinteractive.co.uk/

Supported by BDO

BDO have been long term supporters of the hospitality sector, passionate about supporting innovative entrepreneurs (on their journeys) & helping their clients succeed.

“That’s why they were keen to support Mark with this podcast..”

BDO provides tailored advice to the sector across corporate finance, due diligence, tax and accounting matters.

Giving clients the advice they need, when they need it.

For Ideas | People | Trust, go to bdo.co.uk

09/29/20 • 59 min

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FAQ

How many episodes does Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC have?

Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC currently has 139 episodes available.

What topics does Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC cover?

The podcast is about Social, Brand, Instagram, Marketing, Entrepreneur, Entrepreneurship, Facebook, Podcast, Podcasts, Digital, Health, Business, Linkedin, Twitter and Food.

What is the most popular episode on Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC?

The episode title 'Will Beckett, Owner / Founder of Hawksmoor' is the most popular.

What is the average episode length on Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC?

The average episode length on Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC is 63 minutes.

How often are episodes of Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC released?

Episodes of Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC are typically released every 7 days.

When was the first episode of Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC?

The first episode of Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC was released on Apr 13, 2019.

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