S2. E5 - The 5 elements you need to build a strong brand

We often think of branding as just the name and logo of our business. In fact, when we're just starting out, they're the two things most business owners start with. But brand strategies run deep. And, in order to have a strong brand that builds brand recognition and fosters a sense of loyalty with your clients you need to embed your brand into everything that you do.
In this episode, Leeha explores the five key elements of a strong brand covering:

• Visual brand identity
• Your brand's purpose, vision and mission
• Brand messaging and personality
• Your unique selling proposition (USP) and your target audience
• Brand experience that goes beyond the point of sale

Tune in to find out how you can build a brand that helps you achieve your business dreams.
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