Independent Business

Did you know that 82% of consumers will shop from brands whose values align with their own? Now more than ever, people are looking to brands to do good—a brand that does this very well is Ben and Jerry's.

In this episode, Sean Greenwood, Director of Public Relations and Communications at Ben and Jerry’s is joining us to discuss some of his favorite brand campaigns. Sean highlights the unique approach he and his team take with PR and communications at Ben and Jerry's. Listen in as he shares how you can be better about infusing your values into your business.

The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

Important sections of the conversation:

• [3:31] The PR strategies that have contributed to Ben & Jerry’s success
• [9:18] How Ben & Jerry’s measures its marketing impact
• [10:10] Taking a stance on political issues
• [19:27] The success of the Netflix and Chill campaign
• [27:05] Maintaining values through huge company growth
• [31:03] The biggest differentiator between businesses that succeed and the ones that fail

Resources Mentioned

• List of impactful Ben & Jerry’s campaigns
• Harris Poll

Connect with the guest

• Website: benjerry.com
• Twitter/X: twitter.com/prpoobah

Connect with the host

• Website: podcast.honeybook.com
• Instagram: instagram.com/honeybook
• Instagram: instagram.com/akuakonadu_

Hosted on Acast. See acast.com/privacy for more information.

Have you been sleeping on LinkedIn? If so, you are not alone. On this episode of the Independent Business podcast, we have Lakrisha Davis, who is a LinkedIn branding expert and business coach joining us to share explosive six-figure business strategies for LinkedIn.

Lakrisha was able to build a six-figure business using only one social media platform: LinkedIn. As a branding expert, Lakrisha is teaching us how to gain more visibility, leads and sales, all while using LinkedIn, so you can stop leaving money on the table.

The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

Connect with the guest

• LinkedIn: linkedin.com/in/lakrishadavis
• Website: lakrishadavis.com

Connect with the host

• Website: podcast.honeybook.com
• Instagram: instagram.com/honeybook
• Instagram: instagram.com/akuakonadu_

Hosted on Acast. See acast.com/privacy for more information.

Love it or hate it, the Pumpkin Spice Latte marks the beginning of fall for coffee lovers everywhere. How did Starbucks turn the PSL drink into a major lifestyle brand? On today’s episode, Jen Olmstead of Tonic Site Shop is breaking down some of Starbucks’ most genius marketing and branding strategies, while sharing how we can create some of these iconic moments in our own business as well.

The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

Important sections of the conversation:

• [0:54] The story of the PSL
• [5:06] What entrepreneurs can learn from Starbucks
• [8:22] Marketing strategies for the PSL
• [16:38] How Starbucks utilized user-generated content
• [21:59] Building customer loyalty
• [26:01] Leveraging seasonality like Starbucks
• [33:01] Getting creative and personal with your content
• [38:57] The biggest differentiator between businesses that succeed and the ones that fail

Connect with the guest

• Instagram: https://www.instagram.com/tonicsiteshop/
• Website: https://tonicsiteshop.com/
• Email list: https://tonicsiteshop.com/tonic-vip/
• Canva templates: https://tonicsiteshop.com/shop-canva-templates/

Connect with the host

• Website: podcast.honeybook.com
• Instagram: instagram.com/honeybook
• Instagram: instagram.com/akuakonadu_

Hosted on Acast. See acast.com/privacy for more information.

What would you do if you lost 14,000 followers in one week? That is exactly what happened to Instagram growth coach Brock Johnson, and what he learned from that might surprise you. Brock is a seven-figure entrepreneur who has a passion for helping business owners grow their following and their businesses all on Instagram.

In one year alone, Brock gained 400,000 followers. Instagram has been a tough platform to navigate these past few years, but Brock is here to give us the strategies that he used to see success on the platform, and how we can apply that to our own business.

The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

Resources Mentioned

• Manychat

Connect with the guest

• Instagram: https://www.instagram.com/brock11johnson/
• Website: https://instaclubhub.com/

Connect with the host

• Website: podcast.honeybook.com
• Instagram: instagram.com/honeybook
• Instagram: instagram.com/akuakonadu_

Hosted on Acast. See acast.com/privacy for more information.

Welcome to CollabCast, an innovative bonus series where we're diving into the world of podcast crossovers. In today's bonus episode, we're highlighting The Angie McPherson Show. In this conversation, Angie brings in our host, Akua Konadu to discuss how you can elevate your content strategy through storytelling. Listen in as they explore different storytelling techniques and trends to elevate your content strategy and connect with your audience.

If you love this episode be sure to check out The Angie McPherson Show and hit the follow button on your favorite podcast player.

The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

Connect with Angie:

• angiemcpherson.com
• instagram.com/angiejanine
• akuakonadu.com
• instagram.com/akuakonadu_
• Quiz: What’s Your Storytelling Style?

Hosted on Acast. See acast.com/privacy for more information.