How I Work with Josh Becerra

Josh Becerra

Hone your craft as a digital marketer and get expert insights from industry thought leaders. Listen as Josh Becerra interviews digital marketers, founders, and industry experts about building and leading teams, how to have confidence in your digital marketing investments, and what digital tactics and strategies are working.

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Top 10 How I Work with Josh Becerra Episodes

Best episodes ranked by Goodpods Users most listened

Are Discounts Dead? EP28 W/ Andrew Forman (Givz)

How I Work with Josh Becerra

11/21/22 • 19 min

Andrew Forman is the founder and CEO of Givz, an e-commerce marketing platform that provides a platform for brands and merchants to offer a replacement to traditional discounts. He worked in investment banking and was the treasurer of a non-profit before starting his own business combining the two – a social impact tech startup.

Andrew joined Josh Becerra in episode 28 of How I Work to discuss the long term effects of discounts on your business and how they may actually be hurting more than helping. He goes into depth on how deals are changing, and how to weave social impact into your business plan in a genuine and authentic way. Plus:

Aligning interests: Match your company’s goals to your individual’s goals
The shift from third party data to first party data
“Go find a problem and fix it” – the advice that got him to where he is today

Learn more about Andrew Forman and Givz: https://www.givz.com/

MORE INTERVIEW EPISODES

Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

11/21/22 • 19 min

Brand Fundamentals and Inclusive Responsibilities: EP27 w/ Kathy Guzmán Galloway

How I Work with Josh Becerra

11/07/22 • 33 min

Kathy Guzmán Galloway is a girl mom, entrepreneur, educator, strategist and 20 year veteran of the CPG marketing world. She is the CEO at kgalloway consulting, where she helps startups to Fortune 500 organizations drive growth with strategy and innovation.

Kathy joins Josh Becerra in episode 27 of How I Work to discuss the importance of taking over your career and getting back to the basics with your brand fundamentals. She emphasizes the importance of all members of the organization having tough conversations and a willingness to permeate beyond them, plus:

Narrowing it down: Articulating your purpose and goals
Ensuring the brand owner is the owner of the brand
Shifting away from a mindset of scarcity: shoutout Rachel Rodgers

Learn more about Kathy Guzmán Galloway and kgalloway consulting: https://www.kgallowayconsulting.com/

11/07/22 • 33 min

Putting People First: ‘How I Work’ EP26 w/ Ashleigh Wilson (AuditMate)

How I Work with Josh Becerra

10/10/22 • 19 min

Ashleigh Wilson is the founder and CEO of AuditMate, the first-ever elevator auditing system built to empower property managers and owners to get the full value of their elevator maintenance contract. Ashleigh is a self-proclaimed elevator nerd that grew up in the industry, saw a need for improvement, and created it.

Ashleigh joins Josh Becerra in episode 26 of How I Work to discuss putting people first, having empathy for your clients, focusing on people, then product, then profit. Ashleigh also explains the importance of aligning expectations with deliverables. Plus:

Shifting the power: increasing Transparency, Awareness, and Education
Simplifying your marketing by using language that is accessible and digestible
Resources on the Attention Economy and Radical Leadership

Learn more about Ashleigh Wilson and AuditMate: https://auditmate.com/

Explore more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-scoop. Or visit our blog or our podcast to find more digital marketing tips and ideas.

Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

10/10/22 • 19 min

Pricing Doesn’t Mean Prices: ‘How I Work’ EP25 w/ Esra Kucukciftci (Pricing Innovations)

How I Work with Josh Becerra

09/26/22 • 40 min

Esra Kucukciftci is a pricing and monetization strategy consultant that founded Pricing Innovations, a boutique product consultancy. Esra is the creator of the the Pricing CanvasTM and prior to founding Pricing Innovations, she worked in technology, e-commerce, and numerous SaaS businesses,

How I Work, Episode 25 with Esra Kucukciftci (Pricing Innovations)

Esra joins Josh Becerra in episode 25 of How I Work to explain why pricing doesn’t just mean “prices.” She explains pricing vs. pricing plans and further dives into the the three components of pricing plans: structure, model, and window. Plus:

Mistakes in testing: Focus groups, A/B tests, and Timing
The Future of SaaS Pricing: Ecosystems and Recurring Revenue Models
Creating models where they don't exist: Systemic Transformations & Climate Action

Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

09/26/22 • 40 min

The Benefits of Influencer Marketing: 'How I Work' EP24 w/ Michael Diego

How I Work with Josh Becerra

09/12/22 • 26 min

Michael Diego is the Co-Founder and CEO of Wise Assistant, a word-of-mouth marketing platform that helps aspiring creative solopreneurs start and run their business, grow, and monetize their personal brands. Michael has experience building teams, products, and businesses from the ground up all around the world, and much insight into the benefits of influencer marketing.

Michael joins Josh Becerra in episode 24 of How I Work to discuss the benefits of influencer marketing and the importance of fostering relationships with influencers to ensure genuine and honest word-of-mouth marketing. Plus, he dives into:

The shift in marketing: from conventional to narrow cast media
Why you don’t want to look at influencer marketing from a transactional perspective
The influencer lifecycle: Discovery, Communication, & Tracking ROI

Learn more about Michael Diego and Wise Assistant: https://www.wiseassistant.com/

Explore more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-marketing/. Or visit our blog to find more digital marketing tips and ideas. Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

09/12/22 • 26 min

The Entrepreneurial Journey - Failure, Acquisitions, and Unicorns: EP23 w/ Andrew Davies (Paddle)

How I Work with Josh Becerra

08/29/22 • 23 min

Andrew Davies is the CMO of Paddle, a payments infrastructure platform for high-growth SaaS companies serving over 3000 customers. He has more than 20 years of experience in start-ups ranging from leading global demand, advisory and consultancy, and even teaching.

How I Work, Episode 23 with Andrew Davies (Paddle)

Andrew joins Josh Becerra in episode 23 of How I Work to discuss his entrepreneurial journey and the failures, acquisitions, and unicorns that came with it. He shares the resources that helped him succeed including Patrick Lencioni’s book; “The Five Dysfunctions of a Team.” Plus:

The challenge of different functions using completely different languages
Operating in an environment where the only constant is change
Giving value to standing out: Aiming for a WTF response

Learn more about Andrew Davies and Paddle: https://www.paddle.com/

Explore more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-scoop. Or visit our blog or podcast to find more digital marketing tips and ideas.

Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

08/29/22 • 23 min

One-Channel Distribution & Asynchronous Mentors: ‘How I Work’ EP22 with Bryan Clayton (GreenPal)

How I Work with Josh Becerra

05/23/22 • 23 min

Bryan Clayton is the CEO and Co-Founder of GreenPal, an online marketplace connecting homeowners with local lawn care professionals. He’s a dedicated entrepreneur who started in the landscaping industry, started a business that was later acquired, and proceeded to excel in tech.

Bryan joins Josh Becerra in episode 22 of How I Work to discuss why he favors the one-channel approach to marketing, specifically in the early stages of a business, and the benefits of asynchronous mentors and learning from those who have already accomplished what you hope to.

The SaaS Startup Secret Sauce - consistency and knowing your niche
The importance of talking to users and not relying on data in the startup phase
“First-time founders worry about product, second-time founders worry about distribution; distribution first, and then build the product.”

Learn more about Bryan Clayton and GreenPal: https://www.yourgreenpal.com/

Explore more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-scoop. Or visit our blog to find more digital marketing tips and ideas. Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

05/23/22 • 23 min

Startup Acquisitions and Effective Testing: ‘How I Work’ EP21 with George Hadjiyanis (Launch Avenue)

How I Work with Josh Becerra

05/02/22 • 20 min

George Hadjiyanis founded Launch Avenue to lead small to mid-sized B2B organizations throughout early and growth stages. George is a SaaS and cloud marketing executive with over 20 years of experience in business development, marketing, and product management for B2B software and services companies.

How I Work, Episode 21 with George Hadjiyanis (Launch Avenue)

George joins Josh Becerra in episode 21 of How I Work to share how networking plays such a big role in being with SaaS companies from the beginning to acquisition - and deciphering who to test, when to test, and what to test. Plus:

Hiring thought-leaders to permeate the market early on
His MarTech of Choice: FreshDesk, Zoho, Hubspot, Salesforce
Knowing when to test Qualitative versus Quantitative

Learn more about George Hadjiyanis and Launch Avenue: https://launchavenue.com/

Explore more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-scoop. Or visit our blog to find more digital marketing tips and ideas.

Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

05/02/22 • 20 min

“User-Manuals” and “Right-a-Lots”: ‘How I Work’ EP20 with Peter Zaballos (Authentic Brand)

How I Work with Josh Becerra

04/11/22 • 22 min

Peter Zaballos is a Fractional CMO at Authentic Brand, a community of Fractional Chief Marketing Officers helping growing businesses build revenue and achieve healthy growth through a unique business model. Peter is a seasoned CMO that turned his 2.3 college GPA into a laundry list of SaaS success stories ranging from small tech startups to unicorns.
Peter joins Josh Becerra in episode 20 of How I Work to give insight into his user manual, a one-page document that lists the things he expects of himself and of the people he works with – and the concept of Right-A-Lots that he learned from Amazon and why he values it so much. Plus:

Attributes of a high performing culture: Risks, Mistakes, Curiosity, & Open-Mindedness
Why assumptions are what marketers should be focusing on
His most valued relationships as a marketer: The sales organization and the CFO

04/11/22 • 22 min

Instagram for Dummies: EP29 W/ Corey Walker (Author)

How I Work with Josh Becerra

12/05/22 • 25 min

Corey Walker is the co-author of Instagram For Dummies and Instagram For Business For Dummies, a how-to guide for using Instagram to market your business. She is also the owner of The Marketing Specialist, a digital marketing agency where she helps businesses achieve success in the digital world.

Corey sat down with Josh Becerra in episode 29 of How I Work to share the inside scoop on Instagram for Dummies and Instagram for Business for Dummies - both of which she co-authored. She also explains the importance of thinking of Instagram as a funnel and knowing when to put information where. Plus:

Her #1 Tip: Whenever Instagram pushes something new, use it
B2B Instagram Success: Highlighting staff, a human touch, and humor
Why having an accountability partner is so important

Full Transcription

12/05/22 • 25 min

FAQ

How many episodes does How I Work with Josh Becerra have?

How I Work with Josh Becerra currently has 53 episodes available.

What topics does How I Work with Josh Becerra cover?

The podcast is about Seo, Marketing, Leadership, Entrepreneurship, Podcasts, Digital Marketing, Business and Confidence.

What is the most popular episode on How I Work with Josh Becerra?

The episode title 'Are Discounts Dead? EP28 W/ Andrew Forman (Givz)' is the most popular.

What is the average episode length on How I Work with Josh Becerra?

The average episode length on How I Work with Josh Becerra is 24 minutes.

How often are episodes of How I Work with Josh Becerra released?

Episodes of How I Work with Josh Becerra are typically released every 14 days.

When was the first episode of How I Work with Josh Becerra?

The first episode of How I Work with Josh Becerra was released on Nov 10, 2021.

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