228 Using Data Smarter with Sam Knowles

Living in the knowledge economy surrounded by data how do you filter out the noise to process and understand it? Helping people and organisations to ask better, smarter questions so that they can get the data they need to surface and articulate the insights to their customers is what Sam Knowles specialises in. Decades ago, Sam fell in love with stories, story structure and storytelling. Now through a journey of humanity, empathy and purpose he shows us how data storytelling is all about using data smarter.

KEY TAKEAWAY

“Ask the questions to get the insights to tell the stories that balance in a human and an empathetic way the emotional with the rational.”

BOOK RECOMMENDATIONS*

Narrative by Numbers by Sam Knowles - https://amzn.to/3r6beHn

How to be Insightful by Sam Knowles - https://amzn.to/3nPgayy

Tipping Point by Malcolm Gladwell - https://amzn.to/3l6Fe1Z

Work by Lars Svendsen - https://amzn.to/30XtU1a

Thinking Fast and Slow by Daniel Kahneman - https://amzn.to/30RfVdF

Sense of Style by Steve Pinker - https://amzn.to/3oZOiXx

Start with Why by Simon Sinek - https://amzn.to/3I1AULB

ABOUT SAM KNOWLES

“Insight Agents are storytellers. Data storytellers. Our purpose is to help organisations sound like people and talk Human.”

Sam Knowles is the founder data storytelling consultancy Insight Agents. He helps organisations make smarter use of data – in their communication and in developing innovative new products and services. An established and sought-after speaker, trainer, and podcaster, he is co-founder and co-host of the Small Data Forum podcast.

Sam is the author of the 2018 best-seller Narrative by Numbers. He followed this in May 2020 with the critically-acclaimed sequel, How To Be Insightful. In the wake of Covid, insight will be critical for recovery, and the STEP Prism of InsightTM framework at the heart of this book shows how to unlock the superpower that drives innovation. Sam is currently working on the third instalment of his ‘using data smarter’ trilogy, Asking Smarter Questions, to be published by Routledge in summer 2022.

CONTACT SAM

LinkedIn https://www.linkedin.com/in/samknowlesdatastory/

Personal Twitter @samknowles

Company Twitter @insightagents

Consultancy website https://www.insightagents.co.uk

First book https://www.narrativebynumbers.com

Twitter @NarrativeByNumb

Second book https://www.HowToBeInsightful.com

Twitter @H2BI3

Podcast platform https://www.smalldataforum.com

Twitter @SDFPodcast

ABOUT THE HOST - AMY ROWLINSON

Amy is a Life Purpose Coach, Podcast Strategist, Top 1% Global Podcaster, Speaker, Mastermind Host and Property Investor. Through coaching and workshops, Amy works with businesses to Focus on WHY to create people-centred environments, by improving productivity and employee engagement by focusing on fulfilment, values and purpose.

WORK WITH AMY

Amy inspires and empowers entrepreneurial clients to discover the life they dream of by assisting them to make it their reality through their own action taking. Helping them to focus on their WHY with clarity uniting their passion and purpose with a plan to create the life they truly desire.

If you would like Amy to help you to launch your podcast or to focus on your WHY then please book a free 20 min call via www.calendly.com/amyrowlinson/enquirycall

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