Jody Moore (Better Than Happy Podcast) Celebrates 4,000 Members

We were on a member call a couple of weeks ago. One of our members said, 'hey, someone was talking about you all the other day.' So, we looked up this podcast. It was the Better Than Happy Podcast with Jody Moore. The name sounded familiar. When we listened to this episode that we were mentioned in, and she was just going on about her membership and how she learned about them from us! So, of course we had to talk to her! The 'lowdown' on Jody: Host of the Better Than Happy Podcast Life Coach Has more than 4,000 online members https://jodymoore.com/about/ What You'll Learn: You don't have to have a big launch (5:10) How to reach thousands of people (9:35) Your membership site can evolve as you do (11:35) Feeling the weight of leading your members (14:40) Define your own success (18:00) You have to get A done before you can get B (21:40) There is no cap to your potential (25:35) There are sewing seasons and reaping seasons (34:42) How to grow (37:10) Picture the milestone you’re pursuing (42:00) Be a leader - at all times! (44:20) Show Notes Jody is a great example of how you really can change your life and others, through the membership model. The membership model allows more people access to Jody's life coaching, and allows her to help more people at the same time. More than 4,000 members, if we're getting technical. But, those members don't even know that she has that big of a following, because her membership, like ours, allows her the ability and freedom to devote her attention where she is needed most. You don’t have to have a big launch. A great way to start is exactly how Jody did! Go ahead and open up your site, lock people (beta members) into that introductory price. Jody also uses a semi-launch strategy. Which means she opens and closes the doors at different prices each month. These are almost like ‘mini launches,’ that help her keep urgency for her membership site. This also helps by keeping her from being overwhelmed by a massive influx of people all at one time. This helps you assist and give your attention to those people that came in when you opened the flood gates this time, deal with that water. Then, next month you can do the same! You can reach thousands of people. Brick by brick your membership site will start scaling and getting wider. Then, you have thousands of people you can reach every day. For Jody, her membership site has 4,000 members. How could she ever talk to that many people? It wouldn’t be possible to do that all at one time! So, Jody uses: A coaching model as a tool to help them solve their problems and achieve their goals. She uses membership calls, classes, every month on a certain topic. She makes these calls to where her members can either join live or replay it later. Then, Jody utilizes live coaching calls or Q+As. She does this by bringing an a member through live call, coaches them, and everybody else gets to hear it. (This is very similar to our podcast interviews), This helps the members with the same issues all get their resolution at the same time! Your membership site can evolve as you do! Curated content Community Coaching Those are the pillars of a successful membership site. Like Jody, her membership site structure changed early on the beginning. For her, a community was not exactly best for her model. And, that’s okay! This brings us to great point - forums or a Facebook group do not make up a community. A football game is a community event. You don’t have to talk to everybody there, you’re just watching the game. You will constantly reinvent yourself and your membership as you both grow. There will be new ways to market yourself, you have to fall in love with the process and progress! Feeling the weight of leading your members. Try to make the membership site feel close and connected for your members.