Flip the Switch

The Bad News: Working in the digital world, we’ve seen first-hand how hard it can be to tie digital in with the rest of the big picture of business operations. Professionals in the digital industry struggle with turning these digital trends, news, and tactics into management decisions because they fail to understand how everything plays together into the bigger scope that executives truly care about. The Good News: We created this podcast to address exactly that, in one convenient place. Hosted by Grayson Lafrenz and Jeff Mason, our goal is to tie the worlds of digital marketing and 21st century business together, and deliver a refreshing take on what it all means.