Big Data - Design Matters - Episode 04

Despite the recent Cambridge Analytica scandal, big data can be a very helpful tool for understanding people and predicting their behaviour - when used correctly and ethically. We’ll be taking a closer look at how big data is likely to shake up the hospitality industry, with a shift towards behavioural analysis instead of its traditional reliance on guesswork and intuition. See our article Big Data = big opportunities for hospitality design here https://valearc.com/insight/2018/4/5/big-data-big-opportunities-for-hospitality-design Design Matters is a live stream presented by Valé Architects that talks about why design matters to your hospitality business. Host: Scott Valentine - https://www.instagram.com/scottyvalentine Producer: Nurul Kusumaningrum - https://www.instagram.com/__nuy/ Music: Per QX - https://www.instagram.com/perqx/ Writing: Kris Verlé - https://www.instagram.com/krisverle/