Lawyer-Humans In Love & Biz: Shreya & Colin Ley of LayRoots, Seattle, Part 2

Colin Ley and Shreya Ley of the law firm LayRoots are a dynamic, energetic pair had a lot to say about branding and marketing. Revealing themselves to their prospect has been an important part of that. In this episode, we hear about a new rule—called The Headphone Rule. They also have an interesting way of coming to terms with the problem of always talking about work: they choose hobbies where talking about work could cause a great deal of physical pain. Colin and Shreya are now living the life they want, and are designing their business around that. And what about having an exit strategy—or a no exit strategy?