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Coaching Winning Sales Teams

Sales EQ Limited

A series of Podcasts developed around the content of our recently published book, Coaching Winning Sales Teams. In this series the authors (Tim Chapman, Lynn Pickford and Tony Smith) will be exploring the coaching mindset, behaviours and skills required to develop high performing sales teams. We will be joined on this journey by some special guests from the world of business and sport.Great sales coaching positively impacts individual, team and organisational sales performance. However, in today’s results-driven and time-poor business world, the embedding of sales coaching into everyday practice is often overlooked. This guide utilises the authors’ own experiences of helping companies and individuals turn average, static and infrequent sales coaching regimes into successful business strategies for winning sales teams. Looking at the reality of sales coaching today, the book explores the how, what and why of sales coaching. Through extensive research into elite coaches in the world of business and sports the authors analyse the mindset, skills and behaviours required to be a top sales coach. They also consider, how to be coached. How the sales person can overcome any natural shyness, fear of performance critique and seek out specific, timely and actionable coaching feedback.Using the latest thinking in neuroleadership and psychology, the book outlines the nine key behaviours of a great coach and provides a range of practical sales coaching models, tools and techniques which can be easily integrated into a sales leaders every-day pressurised role.Coaching Winning Sales Teams is an essential read for sales leaders and professionals, alongside researchers and practitioners working in HR, Learning and Development and Sales Effectiveness. Tim Chapman is the Managing Partner of Sales EQ, an international sales coaching and consultancy business, and a Lecturer in Sales Management at the University of York. He has over 30 years’ experience of complex international B2b selling, sales leadership and sales effectiveness. His previous co-authored book, The Salespersons Secret Code, is based on 3 years research into the beliefs and behaviours of high performing sales people. Lynn Pickford is a highly qualified Leadership and Sales Coach with a strong commercial background and over 25 years of experience working at board level. Winner of multiple awards, including Vodafone’s prestigious Premier Club award for coaching and leadership development in 2011, she holds a first-class Professional Diploma in Management Skills, delivered by Leeds University and Accenture.Tony Smith is one of Rugby Super League’s longest serving and most successful coaches. He led Leeds Rhinos to two league titles and a world club championship. Named RLIF Coach of the Year in 2007 for a successful season as GB Coach, he then went on to take England to the semi-finals in the 2008 Rugby League Cup. As head coach of Warrington Wolves, he led them to two Challenge Cups and three Grand Finals. Following a spell as an elite coaching mentor for the Football Premier League and League Manager’s Association Tony is now head coach at Hull Kingston Rovers RFC.

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09/10/20 • 37 min

In this episode we discuss how to create the coaching relationship with two very special guests Lauren Penny and Chris Roberts. There is no Tony this week as he is back on the pitch coaching Hull KR for a game this weekend, so you have Lynn and Tim as hosts.

Coaching Winning Sales Teams is based on two years research into elite coaching in the world of business and sports. It explores the coaching mindset, behaviours and skills required to develop high performing sales teams. We set out the nine key behaviours of a great coach and provides a range of practical sales coaching models, tools and techniques which can be easily integrated into a sales leaders every-day pressurised role.

Lauren Penny

Lauren Penny is a Performance Coach specialising in developing champions in sport and life. As a former International Hockey Player and former captain of the South African Junior Women’s cricket team, she knows what it takes to reach the top.

Chris Roberts

Chris is a British Triathlon High Performance Coach and an award-winning mentor. Working alongside the Coach Development team he has supported the development and delivery of the British Triathlon’s Coach Mentor Program. Chris is co-founder and practice director of Accelerating Experience.

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08/01/20 • 50 min

Welcome to episode 4 in our series of podcasts developed around the content of our recently published book, Coaching Winning Sales Teams co-authored by Tim Chapman, Tony Smith and Lynn Pickford.

We spent two years researching the mindset, behaviours and skills of elite coaches in the world of business and sport and in this series we further explore these findings with our guests.

This week we had the great pleasure of welcoming organisational psychologist, Professor Damian Hughes.

Damian is an international speaker, best-selling author and an expert in high performance, sporting cultures and how teams achieve great success. He co-hosts the hugely successful podcast, High Performance with Jake Humphrey.

Lynn has known Damian for over 12 years first meeting him at a coaching masterclass and she was struck by how he blends his academic research and opinions into memorable and entertaining stories. We also have Damian to thank for introducing us to Tony.

We think you’re going to really enjoy listening to this insightful and inspiring conversation in which we talked to Damian about one of our 9 behaviours: Creating an Environment for Success.

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07/16/20 • 34 min

Welcome to the third in a series of Podcasts developed around the content of our recently published book, Coaching Winning Sales Teams co-authored by Tim Chapman, Tony Smith and myself, Lynn Pickford.

Coaching Winning Sales Teams is based on two years research into elite coaching in the world of business and sports. It explores the coaching mindset, behaviours and skills required to develop high performing sales teams.

We set out the nine key behaviours of a great coach and provide a range of practical sales coaching models, tools and techniques which can be easily integrated into a sales leaders every-day pressurised role.

Today we’ll be looking at one of the nine behaviours Observation: to Look, Listen and Sense and this week we had the joy of speaking with gold medallist Paralympian Megan Giglia and Track Cycling Performance Scientist, Rob Stanley:

Megan was only 27 when she suffered a brain haemorrhage and stroke and subsequent loss of function in the right side of her body, reduced speech and memory loss. Just 3 years later Megan capped her instant and impressive arrival on the world para-cycling scene by earning selection to the Great Britain team for the Rio Paralympics where she won Britain’s first gold medal in the individual pursuit. She was awarded an MBE for services to cycling in 2017.

Rob has worked with a number national track cycling teams, supporting them with preparations for elite competitions. His role is to research and implement innovative and novel scientific methods that will best enhance the athlete’s performance. Rob directly supports the coaching team to apply training and racing strategies with the athletes as well as developing ideas and solutions.

The podcast was recorded on video during the COVID-19 lockdown so you may hear some crackles and dogs barking occasionally as we recorded.

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06/15/20 • 56 min

Welcome to the second in a series of Podcasts developed around the content of our recently published book, Coaching Winning Sales Teams.
Coaching Winning Sales Teams is based on two years research into elite coaching in the world of business and sports. It explores the coaching mindset, behaviours and skills required to develop high performing sales teams. We set out the nine key behaviours of a great coach and provides a range of practical sales coaching models, tools and techniques which can be easily integrated into a sales leaders every-day pressurised role.
In this episode we will be looking at one of the nine behaviours:
Feedback, without freaking people out!
The three authors; myself Tim Chapman, Lynn Pickford and Tony Smith are joined by two of the elite coaches we interviewed for the book.
Claire Darley

Claire leads the Go to Market and Sales organisation for Adobe’s Digital Media products and services division, selling to customers of all sizes across 125 markets in Europe, Middle East and Africa. Claire’s career has traversed Sales, Marketing & Commercial leadership roles in IT and Telecommunications for 25 years.
Ken Evraire
Ken is a Corporate Leadership and Culture Consultant and a Leadership and Coaching Instructor at Algonquin College in Ottawa, Canada. He is a dedicated community builder, a former professional football player and aspiring author.

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Episode One: Setting the Scene

Coaching Winning Sales Teams

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05/01/20 • 23 min

Welcome to the first in a series of Podcasts developed around the content of our recently published book, Coaching Winning Sales Teams.

In this series we will be exploring the coaching mindset, behaviours and skills required to develop high performing sales teams. We will be joined on this journey by some special guests from the world of business and sport, but today it’s just the three authors; myself Tim Chapman, Lynn Pickford and Tony Smith.

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10/16/20 • 52 min

Hello and welcome to another episode in the Coaching Winning Sales Teams Podcast Series. It was International Podcast Day this week and we were honoured to be selected by Sales Enablement Pro as one of their favourite sales podcasts in 2020.

In this episode we invited best-selling author and owner and CEO of the Tyson Group Lance Tyson to join us. Lance is an authority in the sales world with a passion for developing influential business leaders. Lance has worked with some of the biggest names in sports and entertainment, including the New York Yankees and the Dallas Cowboys. Lance recently published a best-selling eBook, Igniting Sales EQ: Driving Sales Confidence During Uncertainty.

We asked Lance to come on the show to share some of his insights and thought leadership on the importance of sales coaching in these times of uncertainty.

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10/09/20 • 51 min

Hello and welcome to another episode in the Coaching Winning Sales Teams Podcast Series. This week we had a fascinating conversation with inspirational entrepreneur Simon Severino.

Simon is the CEO of Strategy Sprints, Europe’s leading remote Growth Advisory. His global team of Certified Strategy Sprint coaches do only one thing: Double the revenue of service-based businesses in 90 days. Simon also teaches Growth Strategy in select business schools and hosts the Strategy Show podcast.

In this episode we discussed how to make sales coaching part of your everyday by applying Simon’s sprint methodology; focussed dynamic bursts of activity, which can yield incredible results. We loved his recipe for success: to be Humble, Hungry and Happy.

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Hello and welcome to Episode 8 in the Coaching Winning Sales Teams Podcast Series.

This week we’re celebrating the news that we’ve had over 1,000 downloads of our podcast and we’d like to thank everyone of you for listening.

We’re also delighted to have two superstar guests on our show, with a little cricket theme, Sean Jarvis and Matthew Wood.

Sean’s career in sport has spanned over 25 years including working in the Premier League, the launch of Rugby Super League and one-time owner of Oldham Athletic Football Club. Sean swapped football for cricket this year to become Chief Executive Officer of Leicestershire County Cricket Club his role to develop the Cricket Club, nurture talent both on and off the field and to make the club financially sustainable.

Matthew is a former English first-class cricketer who played for Yorkshire County Cricket Club and Glamorgan in a career spanning 11 years. Matthew is now a specially trained Personal Development Manager mentoring and providing support and guidance to professional cricketers in his role at the Professional Cricketers Association to care for their welfare so they can perform at their best and prepare for life after cricket.

In this episode we wanted to focus on the topic of wellbeing both of the leader and team during times of uncertainty and pressure and how coaching plays into that.
Here is the link to the foundation Sean talked about:
https://www.leicestershireccc.co.uk/news/2020/october/the-running-foxes-re-launch-foundation.html

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12/10/20 • 32 min

Hello and welcome to Episode 9 in the Coaching Winning Sales Teams Podcast Series.

This week we’re happy to be back in conversation with our co-author Tony Smith, who’s been very busy looking after his team Hull Kingston Rovers. Now in his off-season, we caught up with Tony to discuss new beginnings, how to set your team up for success, as we with a sigh of relief say goodbye to 2020 and look forward to the new year.

Tony is one of Rugby Super Leagues longest and most successful coaches, leading Leeds Rhinos to 2 league titles and a world club championship, he took England to the semi-finals of the rugby league cup and when head coach at Warrington Wolves led them to 3 challenge cups and 3 grand finals – so he knows a thing or two about setting teams up for success and dealing with the ups and downs of sporting life.

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12/29/20 • 42 min

Hello and welcome to another episode in the Coaching Winning Sales Teams Podcast Series. We recorded this one in the run up to Christmas 2020 at the end of what has been a tough year for us all. It felt appropriate to focus on being kind to ourselves and others in this episode.

We invited Cole Baker Bagwell, founder of Cool Audry, to join us. Cole is an unconventional blend of businessperson, mindfulness practitioner and yogi all rolled into one. With her own unique style Cole is leading a kindness revolution in the business world.

Cole spent twenty years in Sales and Strategy and gave us some unique insights into how kindness and mindfulness can improve sales performance.

Lynn kicked off this episode by asking Cole to talk about her approach.

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FAQ

How many episodes does Coaching Winning Sales Teams have?

Coaching Winning Sales Teams currently has 19 episodes available.

What topics does Coaching Winning Sales Teams cover?

The podcast is about Marketing, Podcasts and Business.

What is the most popular episode on Coaching Winning Sales Teams?

The episode title 'Episode Five: Creating the Coaching Relationship' is the most popular.

What is the average episode length on Coaching Winning Sales Teams?

The average episode length on Coaching Winning Sales Teams is 43 minutes.

How often are episodes of Coaching Winning Sales Teams released?

Episodes of Coaching Winning Sales Teams are typically released every 34 days, 4 hours.

When was the first episode of Coaching Winning Sales Teams?

The first episode of Coaching Winning Sales Teams was released on May 1, 2020.

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