Blink by Malcolm Gladwell – Audio Book Summary

07/20/15 • 17 min

In today’s episode of the FlashBooks Podcast, we’ll be getting into an audio book summary on Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

Blink: The Power of Thinking Without Thinking

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BOOK DESCRIPTION:

Blink is author Malcolm Gladwell s follow-up to the book that put him on the map The Tipping Point which was about how small ideas morphed into big trends. With his follow-up title, Blink: The Power of Thinking Without Thinking , Gladwell takes a more psychological approach towards his writing, with a focus on Rapid Cognition aka: quick thinking; or thinking without thinking. A large part of the book is based on research about the adaptive unconscious a part of the brain that helps us make good decisions without realizing that we re even making them. Blink is about the decisions that seem to be made on a whim, but in actuality, are nowhere near as simple as they seem. Why are some people so great at making decisions, while others are paralyzingly indecisive? Why do some folks possess a consistently reliable instinct or intuition, while others almost always seem to be off the mark? What *really* makes us tick at work, at home, and in our relationships? And why is it that sometimes, the best decisions we make both in life and in business are almost impossible to explain to others? In Blink, Gladwell dives into all of the above masterfully combining science and story to get us thinking about our lives from a new and different perspective.

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