16: Impressions on Ideation

Justin is joined by a long-time associate, Matt Phillips of Phillips & Co., to explore the ins, outs and overall impressions of what makes a great ideation session. They explore the difference between ideation and traditional brainstorming, and how through structured exploration the techniques of ideation can be used to generate hundreds or even thousands of actionable ideas—from exploring new materials for athletic shoes to how to envision the city-like infrastructure needs of a modern mega theme park. And, along the way, Matt and Justin slip into a few well-worn celebrity impressions. LINKS: Magnani.com, phillips-co.com