Are we in a recession? That's not quite the right question to ask. The question for marketers is: are you ready for a recession? History shows us that market share is won -- and lost -- during a recession. Those who market during a recession, win. On this week's Brand Shorthand, Mark and Lorraine cover companies like Kellogg's (versus Post), Ford (versus GM/Chrysler), and others who won market share during a recession. The positioning duo discusses why advertising during a recession costs less and goes further.
Spend 30-ish with Mark and Lorraine as they discuss all things marketing, advertising ... and positioning!
04/15/24 • 30 min
Brand Shorthand - Marketing During a Recession
Transcript
Mark Vandegrift
Welcome to the latest episode of the Brand Shorthand Podcast. I'm your host, Mark Vandegrift, and with me is the total eclipse of earned media, Lorraine Kessler. Thing one, how was your celebration last week of the eclipse?
Lorraine Kessler
Well, actually it ended up being great. First of all, right? Northeast Ohio. Like we didn't have any clouds, which was amazing. And Texas did. I have people, friends who were going to go to Texas and they had to cancel it. I'm like,
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