How to use video to promote your art online and in galleries, a conversation with Lori McNee

Art Heroes Radio

07/29/10 • -1 min

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Lori McNee is a professional, nationally recognized working artist & blogger. On her popular art blog, FineArtTips.com, Lori shares her unique artistic perspective, art tips and art business, and Social Media advice for her fellow artists. Lori currently ranks as one of the "Most Influential Artists" on Twitter. Thanks to Social Media, Lori is also a television hostess for the resort television station, Plum TV.

We had originally planned to do a two part show focusing on video marketing for artists as well as selling art on Facebook, but decided that Facebook would need more than half a show to cover. As a result, this week's show is shorter than usual but extremely targeted on using video to promote art.

We used Lori's bullet list from her post How Artists Can Use YouTube Video to Improve Marketing as a starting point, but included quite a bit of other materials as well.

How to Make Video Marketing Work for You

Make Videos Geared Toward Your Audience:

Target your niche
Demonstrations
How to
Product reviews
Interviews

Create a Video Title that Stands Out:

Use 'keywords' within the title
For Search Engine Optimization (SEO) purposes use key words that are applicable to your product, service or brand.

Tag & Categorize for Video Search Engine Optimization:

Use words or tags that users most likely will be searching for on the web.
Add as many keywords as you can and try and match to existing content – this helps your video become 'recommended' in the sidebar.
Tags are important for SEO purposes.
Video optimization is becoming more important as mainstream aspect to search engine optimization.

Less is more:

Keep your videos to 5 minutes or less for your best chance of creating a highly-viewed video.
Research has found that people's attention span begins to wander after only 8 seconds – keep it short so you don't lose them.

Brand Yourself in your Video:

Video is a sure way to create brand awareness within your industry.
Be sure and mention your brand/artist name and or logo.

Create Your Own YouTube Channel:

This is your first step towards becoming a video creator.
The opportunity to create a profile for yourself and your content, and link back to your website URL.

Promote Your Video:

Use Social Media Sites such as Twitter and Facebook to virally market your video.

Learn More about Lori McNee

Lori's paintings have been featured in Western Art Collector, South West Art Magazine, Wildlife Art Magazine, Art Talk Magazine, American Art Collector, Sun Valley Magazine, Sun Valley Guide, Plum TV, and newspapers. Lori is a member of Oil Painters. Her paintings are often included in the OPA National Exhibitions and American Art in Miniature Show at the Gilcrease Museum. Her sought after works are sold is galleries throughout the United States.
A native of California, Lori has now lived with her family in the beautiful mountains of Central Idaho for over 25 years.