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Season 2 Finale: Lessons in Business & Humanity with Author Adam Sulkowski

Act 2: You're On!

07/25/22 • 45 min

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Ready for one of the most inspiring conversations that will get you thinking about how you can change the world? Interested in understanding how entrepreneurs achieve success? Are you curious about the mindset of those who see and create opportunities in their lives? Do you wonder how our world will reinvent itself to address our climate’s needs and come together as a global society? Today's guest has the answers.
Adam Sulkowski is an associate professor of Law & Sustainability at Babson College. Adam specializes in teaching research and consulting in law, CSR, corporate social responsibility, green business and sustainable development. He has earned tenure twice, won teaching and research awards, published over 50 times and was a Fulbright Scholar. In addition, he ran a business and worked as an attorney, and his book, Extreme Entrepreneurship was the number one best seller on several lists.
Highlights include:
The universal theme is start, don't wait. Nobody that I've met says, oh, yeah, take an extra day to plan. It's not to say don't plan at all. But the point is to start, and there's magic in starting, because by sharing your crazy idea, your crazy plan, somebody will nudge you in the right direction, or give feedback. People will come out of the woodwork wanting to help. It's happened to me, it's happened to others.
“...starting doesn't mean... get in the car and cross into a warzone today. Start means maybe ask and say, “I do intend to do this, so how do I do it? And that's a form of starting that is short of, you know, quitting your job right now, which some of your listeners apparently are thinking about career changes; it doesn't necessarily mean quit everything now, divorce your family and walk away from your kids and jump into this new life, right? It could be iterative steps of here's my crazy idea. How can I do this? In a way that makes sense. And it's still a form of starting - the instinct to begin.”
“...that quote, that we're not scared of ISIS, we're scared that we're not prepping the next generation to think about sustainability, to think about entrepreneurship that was kind of mind blowing. To be this close, as close as I am to this screen right now talking to you, and have the guy who's literally called in airstrikes. He was like the equivalent of national security adviser I think, literally the guy who's paid to obsess about national security and bombs and guns and stuff like that. And when he says, I'm actually more scared that we're not training people to be entrepreneurs. I'm scared about sustainability issues. That was when I turned to my friends who writes about war and terrorism and stuff like that. “
“ do you authentically get the value out of corporate social responsibility or sustainability, some of the big takeaways to boil it down a few sentences is frame your story, right? And make it authentic and set up measurable milestones towards a big goal. And if it is a good story, and you're making progress, and you can show that you can deliver progress towards a better reality, that is not just something that helps you sleep better at night, it's the killer business tool, it is the ultimate superpower that we humans have is storytelling, people will die, we're watching it, they will voluntarily die or risked their lives at least for a good story. Your job as a business leader, your job as a human right now is to find the stories that matter to you find the stories that checkout because there's plenty of BS stories out there. But find the stories that matter commit to them and be ready to pivot on the way but it's storytelling. That's that's really the power and setting measurable milestones towards a goal that is better than what is today.”

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