AADA - Raw, direct and live chats about design and creativity

Yes, The Faceless Man is from Game of Thrones and it's nice to include it in my podcast title. Subscribe: https://itunes.apple.com/gb/podcast/ask-a-designer-anything/id1190920993/ (ITUNES) | http://subscribeonandroid.com/www.omnycontent.com/d/playlist/ed1ec2a8-1468-4efb-8487-a75200bf3e28/5a974391-51f6-4ae3-aba2-a75200bf8af4/c00377fc-c1e3-4e0e-9013-a75200bf8af9/podcast.rss (ANDROID) | http://www.stitcher.com/s?fid=127134&refid=stpr (STITCHER) | http://www.omnycontent.com/d/playlist/ed1ec2a8-1468-4efb-8487-a75200bf3e28/5a974391-51f6-4ae3-aba2-a75200bf8af4/c00377fc-c1e3-4e0e-9013-a75200bf8af9/podcast.rss (RSS FEED) Scribbled Shownotes Lots of companies get content marketing wrong They get marketing wrong too They try to market their business And they try to get people to engage with their business The problem is: PEOPLE ENGAGE WITH PEOPLE Look at Apple: Steve Jobs, Jony Ive, Tim Cook Why do they put spokespeople out for a massive company? Because people don’t engage with brands, even ones as powerful as Apple I’m interested in Apple, but I don’t follow Apple on Twitter Stop trying to make your business into a thing people want to engage with Make your people the thing that people will engage with Support Ask a Designer Anything https://www.askadesigneranything.com (Ask a Designer Anything Website) http://twitter.com/craigburgess (Twitter (@craigburgess)) https://www.facebook.com/askadesigneranything (Ask a Designer Anything on Facebook) https://itunes.apple.com/gb/podcast/ask-a-designer-anything/id1190920993 (Leave me a review on iTunes)

Yes you're making a podcast or a blog. But WHY are you doing it and what do you want to achieve? Subscribe: https://itunes.apple.com/gb/podcast/ask-a-designer-anything/id1190920993/ (ITUNES) | http://subscribeonandroid.com/www.omnycontent.com/d/playlist/ed1ec2a8-1468-4efb-8487-a75200bf3e28/5a974391-51f6-4ae3-aba2-a75200bf8af4/c00377fc-c1e3-4e0e-9013-a75200bf8af9/podcast.rss (ANDROID) | http://www.stitcher.com/s?fid=127134&refid=stpr (STITCHER) | http://www.omnycontent.com/d/playlist/ed1ec2a8-1468-4efb-8487-a75200bf3e28/5a974391-51f6-4ae3-aba2-a75200bf8af4/c00377fc-c1e3-4e0e-9013-a75200bf8af9/podcast.rss (RSS FEED) Scribbled Shownotes I listened to a great episode of Cliff Ravencraft’s podcast the other day where he spoke about making a podcast He said a lot of people that come to him have got it the wrong way around They made a podcast, but didn’t do it for a reason There was nothing for a listener to then jump off to afterwards This is fine for for-fun podcasts, but what about the marketing ones? Why are you doing your content marketing? What are you ultimately trying to market? My personal reasons for doing a podcast You all know: I started my podcast in January as a challenge and “marketing experiment” I didn’t have anything to sell though I enjoy it and that’s one of the most important things A new goal of mine is to freely share everything I learn It helps me build an audience - http://kk.org/thetechnium/1000-true-fans/ (1000 Fans by Kevin Kelly) Let’s flip the question around But let me turn the question to you: why are YOU doing these things? Or why are you NOT doing? A reason is important For years, I didn’t have a reason, so I didn’t do it Now I want to share, I have a reason Support Ask a Designer Anything https://www.askadesigneranything.com (Ask a Designer Anything Website) http://twitter.com/craigburgess (Twitter (@craigburgess)) https://www.facebook.com/askadesigneranything (Ask a Designer Anything on Facebook) https://itunes.apple.com/gb/podcast/ask-a-designer-anything/id1190920993 (Leave me a review on iTunes)

I explain why evergreen content is important for your marketing. Subscribe: https://itunes.apple.com/gb/podcast/ask-a-designer-anything/id1190920993/ (ITUNES) | http://subscribeonandroid.com/www.omnycontent.com/d/playlist/ed1ec2a8-1468-4efb-8487-a75200bf3e28/5a974391-51f6-4ae3-aba2-a75200bf8af4/c00377fc-c1e3-4e0e-9013-a75200bf8af9/podcast.rss (ANDROID) | http://www.stitcher.com/s?fid=127134&refid=stpr (STITCHER) | http://www.omnycontent.com/d/playlist/ed1ec2a8-1468-4efb-8487-a75200bf3e28/5a974391-51f6-4ae3-aba2-a75200bf8af4/c00377fc-c1e3-4e0e-9013-a75200bf8af9/podcast.rss (RSS FEED) Scribbled Shownotes Content that you can use for years that doesn't go out of date Focused on long standing topics Doesn't focus on technologies Focused on mindset or something else Important to make sure your articles aren't too topical But topical can also be good at the same time Support Ask a Designer Anything https://www.askadesigneranything.com (Ask a Designer Anything Website) http://twitter.com/craigburgess (Twitter (@craigburgess)) https://www.facebook.com/askadesigneranything (Ask a Designer Anything on Facebook) https://itunes.apple.com/gb/podcast/ask-a-designer-anything/id1190920993 (Leave me a review on iTunes)

I've been wanting to talk about this for a while: what would I do differently if I started again if I knew what I know now? Subscribe: https://itunes.apple.com/gb/podcast/ask-a-designer-anything/id1190920993/ (ITUNES) | http://subscribeonandroid.com/www.omnycontent.com/d/playlist/ed1ec2a8-1468-4efb-8487-a75200bf3e28/5a974391-51f6-4ae3-aba2-a75200bf8af4/c00377fc-c1e3-4e0e-9013-a75200bf8af9/podcast.rss (ANDROID) | http://www.stitcher.com/s?fid=127134&refid=stpr (STITCHER) | http://www.omnycontent.com/d/playlist/ed1ec2a8-1468-4efb-8487-a75200bf3e28/5a974391-51f6-4ae3-aba2-a75200bf8af4/c00377fc-c1e3-4e0e-9013-a75200bf8af9/podcast.rss (RSS FEED) Scribbled Shownotes The easy answer - nothing The real answer http://kk.org/thetechnium/1000-true-fans/ (100 Fans Article) I'd would've created a product I would've created a useful blog and kept it up to date I would have paid more attention to the importance of marketing straight away I would have read a book a week I would have started with a niche agency instead of one that appeals to everybody I would have focused on clients that already made a lot of money through their website as it's easier to see the direct benefit that way Support Ask a Designer Anything https://www.askadesigneranything.com (Ask a Designer Anything Website) http://twitter.com/craigburgess (Twitter (@craigburgess)) https://www.facebook.com/askadesigneranything (Ask a Designer Anything on Facebook) https://itunes.apple.com/gb/podcast/ask-a-designer-anything/id1190920993 (Leave me a review on iTunes)

This is the last ever episode of AADA. Today I explain what's next, and how to find it. Subscribe: https://itunes.apple.com/gb/podcast/ask-a-designer-anything/id1190920993/ (ITUNES) | http://subscribeonandroid.com/www.omnycontent.com/d/playlist/ed1ec2a8-1468-4efb-8487-a75200bf3e28/5a974391-51f6-4ae3-aba2-a75200bf8af4/c00377fc-c1e3-4e0e-9013-a75200bf8af9/podcast.rss (ANDROID) | http://www.stitcher.com/s?fid=127134&refid=stpr (STITCHER) | http://www.omnycontent.com/d/playlist/ed1ec2a8-1468-4efb-8487-a75200bf3e28/5a974391-51f6-4ae3-aba2-a75200bf8af4/c00377fc-c1e3-4e0e-9013-a75200bf8af9/podcast.rss (RSS FEED) Scribbled Shownotes Why this is the last ever episode What’s next Upper Limit Beliefs (http://amzn.to/2xnYsrR (The Big Leap book)) I’m not just a designer The reason for a new name and new domain Different audience Different people will listen to it I want to talk about more stuff, but not delete this podcast Introducing GET DOING THINGS Mindset Marketing Design How all 3 connect together, and how 1 doesn’t work without the others I still haven’t recorded the first episode... Or made the website... Tomorrow is episode 1 of GET DOING THINGS You’ll have to resubscribe to a new podcast It’s called Get Doing Things New domain: https://www.getdoingthings.com (getdoingthings.com) Support Ask a Designer Anything https://www.askadesigneranything.com (Ask a Designer Anything Website) http://twitter.com/craigburgess (Twitter (@craigburgess)) https://www.facebook.com/askadesigneranything (Ask a Designer Anything on Facebook) https://itunes.apple.com/gb/podcast/ask-a-designer-anything/id1190920993 (Leave me a review on iTunes)