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AADA - Raw, direct and live chats about design and creativity

Craig Burgess

Currently on Season 3. Season 3 - Episode 157 - Present Season 3 is all about Craig talking into a mic about topics loosely connected to design. They're raw, direct, and live episodes where Craig just says what's on his mind, with no editing and nothing cut out. This is all about design and creativity, straight from the mouth of the creative director of a design agency. Season 2 - Episode 80 - 156 AADA is a musical journey through design and creativity. It's a trippy, midnight-style podcast where Craig talks about design, creativity, and all the bits in between, hidden underneath, and around design. Think Blue Jam crossed with Radio Lab, or 99% Invisible crossed with Terence McKenna. It's what would happen if Morcheeba did a TED talk. It's released daily, at 00:15. Season 1 - Episode 1-79 Ask a Designer Anything was useful tips and hints about design, marketing and business, everyday.
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Batching your social media is a great tactic...but you have to be careful.

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Scribbled Shownotes

  1. Automating and batching your social media can be a useful way to save lots of time
  2. Mostly, I recommend it
  3. The problem comes when it’s too automated
  4. Has to still seem relevant
  5. Not repeat itself: Rise of people using Meet Edgar to repeat content
  6. It means you see people’s Twitter timelines and they just say the same things over and over

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I'm going to be negative today and tell you why you shouldn't start a podcast.

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Scribbled Shownotes

  1. Back in #227 I spoke about starting a podcast
  2. Today, this is 7 reasons NOT to start a podcast
  3. I’m going to be negative

7 Reasons
  1. LOTS of people do podcasts. Rather too many do: it’s a crowded market
  2. People still don’t get podcasting
  3. If you’re not a natural speaker, it might harm you
  4. It isn’t the easiest way to build an audience - it takes lots of time
  5. It’s hard to work out the size of your audience - no real stats means no real insights
  6. I can’t make people take action: linking to stuff is hard
  7. They take a lot of time and you have to be passionate about it

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Yes, The Faceless Man is from Game of Thrones and it's nice to include it in my podcast title. Subscribe: https://itunes.apple.com/gb/podcast/ask-a-designer-anything/id1190920993/ (ITUNES) | http://subscribeonandroid.com/www.omnycontent.com/d/playlist/ed1ec2a8-1468-4efb-8487-a75200bf3e28/5a974391-51f6-4ae3-aba2-a75200bf8af4/c00377fc-c1e3-4e0e-9013-a75200bf8af9/podcast.rss (ANDROID) | http://www.stitcher.com/s?fid=127134&refid=stpr (STITCHER) | http://www.omnycontent.com/d/playlist/ed1ec2a8-1468-4efb-8487-a75200bf3e28/5a974391-51f6-4ae3-aba2-a75200bf8af4/c00377fc-c1e3-4e0e-9013-a75200bf8af9/podcast.rss (RSS FEED) Scribbled Shownotes Lots of companies get content marketing wrong They get marketing wrong too They try to market their business And they try to get people to engage with their business The problem is: PEOPLE ENGAGE WITH PEOPLE Look at Apple: Steve Jobs, Jony Ive, Tim Cook Why do they put spokespeople out for a massive company? Because people don’t engage with brands, even ones as powerful as Apple I’m interested in Apple, but I don’t follow Apple on Twitter Stop trying to make your business into a thing people want to engage with Make your people the thing that people will engage with Support Ask a Designer Anything https://www.askadesigneranything.com (Ask a Designer Anything Website) http://twitter.com/craigburgess (Twitter (@craigburgess)) https://www.facebook.com/askadesigneranything (Ask a Designer Anything on Facebook) https://itunes.apple.com/gb/podcast/ask-a-designer-anything/id1190920993 (Leave me a review on iTunes)
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Yes you're making a podcast or a blog. But WHY are you doing it and what do you want to achieve? Subscribe: https://itunes.apple.com/gb/podcast/ask-a-designer-anything/id1190920993/ (ITUNES) | http://subscribeonandroid.com/www.omnycontent.com/d/playlist/ed1ec2a8-1468-4efb-8487-a75200bf3e28/5a974391-51f6-4ae3-aba2-a75200bf8af4/c00377fc-c1e3-4e0e-9013-a75200bf8af9/podcast.rss (ANDROID) | http://www.stitcher.com/s?fid=127134&refid=stpr (STITCHER) | http://www.omnycontent.com/d/playlist/ed1ec2a8-1468-4efb-8487-a75200bf3e28/5a974391-51f6-4ae3-aba2-a75200bf8af4/c00377fc-c1e3-4e0e-9013-a75200bf8af9/podcast.rss (RSS FEED) Scribbled Shownotes I listened to a great episode of Cliff Ravencraft’s podcast the other day where he spoke about making a podcast He said a lot of people that come to him have got it the wrong way around They made a podcast, but didn’t do it for a reason There was nothing for a listener to then jump off to afterwards This is fine for for-fun podcasts, but what about the marketing ones? Why are you doing your content marketing? What are you ultimately trying to market? My personal reasons for doing a podcast You all know: I started my podcast in January as a challenge and “marketing experiment” I didn’t have anything to sell though I enjoy it and that’s one of the most important things A new goal of mine is to freely share everything I learn It helps me build an audience - http://kk.org/thetechnium/1000-true-fans/ (1000 Fans by Kevin Kelly) Let’s flip the question around But let me turn the question to you: why are YOU doing these things? Or why are you NOT doing? A reason is important For years, I didn’t have a reason, so I didn’t do it Now I want to share, I have a reason Support Ask a Designer Anything https://www.askadesigneranything.com (Ask a Designer Anything Website) http://twitter.com/craigburgess (Twitter (@craigburgess)) https://www.facebook.com/askadesigneranything (Ask a Designer Anything on Facebook) https://itunes.apple.com/gb/podcast/ask-a-designer-anything/id1190920993 (Leave me a review on iTunes)
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I believe in self-development, and today I explain why.

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The Miracle Morning by Hal Elrod

  1. You're can only become as good as your level of self development
  2. If you're not self aware or capable of being a leader you can't be a leader
  3. If you're not capable of taking on the attitudes of successful people you can't be successful

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What is it that successful people do differently that you can do too?

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Scribbled Shownotes

  1. I read a lot of books about successful people
  2. Both traditional success and weirder success
  3. The common denominator between them all is a persistence in their attitude
  4. They'll work longer and harder than everybody else
  5. And they'll carry on when everybody else has quit

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I've been wanting to talk about this for a while: what would I do differently if I started again if I knew what I know now? Subscribe: https://itunes.apple.com/gb/podcast/ask-a-designer-anything/id1190920993/ (ITUNES) | http://subscribeonandroid.com/www.omnycontent.com/d/playlist/ed1ec2a8-1468-4efb-8487-a75200bf3e28/5a974391-51f6-4ae3-aba2-a75200bf8af4/c00377fc-c1e3-4e0e-9013-a75200bf8af9/podcast.rss (ANDROID) | http://www.stitcher.com/s?fid=127134&refid=stpr (STITCHER) | http://www.omnycontent.com/d/playlist/ed1ec2a8-1468-4efb-8487-a75200bf3e28/5a974391-51f6-4ae3-aba2-a75200bf8af4/c00377fc-c1e3-4e0e-9013-a75200bf8af9/podcast.rss (RSS FEED) Scribbled Shownotes The easy answer - nothing The real answer http://kk.org/thetechnium/1000-true-fans/ (100 Fans Article) I'd would've created a product I would've created a useful blog and kept it up to date I would have paid more attention to the importance of marketing straight away I would have read a book a week I would have started with a niche agency instead of one that appeals to everybody I would have focused on clients that already made a lot of money through their website as it's easier to see the direct benefit that way Support Ask a Designer Anything https://www.askadesigneranything.com (Ask a Designer Anything Website) http://twitter.com/craigburgess (Twitter (@craigburgess)) https://www.facebook.com/askadesigneranything (Ask a Designer Anything on Facebook) https://itunes.apple.com/gb/podcast/ask-a-designer-anything/id1190920993 (Leave me a review on iTunes)
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I share how I used to feel about marketing, and how many people still feel about marketing.

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Scribbled Shownotes

  1. The British attitude to advertising and marketing
  2. Promoting yourself is important
  3. Most people want to see you doing well
  4. The people that don't don't matter
  5. Marketing is the only way to differentiate yourself in the marketplace

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This is the last ever episode of AADA. Today I explain what's next, and how to find it. Subscribe: https://itunes.apple.com/gb/podcast/ask-a-designer-anything/id1190920993/ (ITUNES) | http://subscribeonandroid.com/www.omnycontent.com/d/playlist/ed1ec2a8-1468-4efb-8487-a75200bf3e28/5a974391-51f6-4ae3-aba2-a75200bf8af4/c00377fc-c1e3-4e0e-9013-a75200bf8af9/podcast.rss (ANDROID) | http://www.stitcher.com/s?fid=127134&refid=stpr (STITCHER) | http://www.omnycontent.com/d/playlist/ed1ec2a8-1468-4efb-8487-a75200bf3e28/5a974391-51f6-4ae3-aba2-a75200bf8af4/c00377fc-c1e3-4e0e-9013-a75200bf8af9/podcast.rss (RSS FEED) Scribbled Shownotes Why this is the last ever episode What’s next Upper Limit Beliefs (http://amzn.to/2xnYsrR (The Big Leap book)) I’m not just a designer The reason for a new name and new domain Different audience Different people will listen to it I want to talk about more stuff, but not delete this podcast Introducing GET DOING THINGS Mindset Marketing Design How all 3 connect together, and how 1 doesn’t work without the others I still haven’t recorded the first episode... Or made the website... Tomorrow is episode 1 of GET DOING THINGS You’ll have to resubscribe to a new podcast It’s called Get Doing Things New domain: https://www.getdoingthings.com (getdoingthings.com) Support Ask a Designer Anything https://www.askadesigneranything.com (Ask a Designer Anything Website) http://twitter.com/craigburgess (Twitter (@craigburgess)) https://www.facebook.com/askadesigneranything (Ask a Designer Anything on Facebook) https://itunes.apple.com/gb/podcast/ask-a-designer-anything/id1190920993 (Leave me a review on iTunes)
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