Donna Lichaw on Telling Stories about Users and Teams

Donna Lichaw (https://www.donnalichaw.com/), author of The User's Journey: Storymapping Products that People Love, talks about how the classic storytelling structure applies to the way people use products and the way that teams design them. Follow @TechCommUAH or email Ryan Weber at ryan.weber@uah.edu for more information about the show.