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Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.
Your hosts: Brad Davidson, PhD and Sonika Garcia, MPH - Medical Anthropology Strategists at Havas Health & You.

Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords.

Bu podcast şirketlerin değer yaratmasının çalışan ve müşterilerine insan odaklı yaklaşmalarıyla mümkün olacağını, tasarım odaklı düşünme, davranış psikolojisi, inovasyon ve yaratıcılık alanında uzman yerli ve yabancı, profesyonel ve akademisyenlerin görüşleri ışığında ele alıyor.
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Welcome to The Design Thinker Podcast, where we explore the theory and practice of design thinking. Join co-hosts Dr Dani Chesson and Designer Peter Allan as they delve into the principles, strategies, and real-world application of design thinking.

Each episode takes a deep dive into a topic within design thinking, discussing the foundational theory and bringing theory to life by showcasing the application of theory into practice to solve real-world challenges.

🔍 Theoretical Insights: Build your understanding of design thinking's theoretical underpinnings, exploring its origins, key principles, and evolution over time.

🛠️ Practical Applications: Witness the theory in action as we share practical examples and case studies that demonstrate the impact of design thinking on real-world problems.

🎙️ Industry Expertise: Engage with thought leaders, industry experts, and practitioners who share their experiences, insights, and innovative applications of design thinking.

Whether you're a seasoned designer, a business professional, or simply curious about design thinking, The Design Thinker Podcast is your passport to exploring the theory and practice of design thinking.