Brand-Building Mindset for Agency Success with Kelly Fletcher

Kelly Fletcher is the owner of Fletcher Marketing PR, an agency that has worked with brands of all sizes, from local businesses to Fortune 500 companies. On this episode of We Built This Brand, Kelly shares why she feels business is personal, and the mindset that she’s built to overcome the setbacks and challenges of building an agency from scratch. Chris and Kelly explore how the skills for building a brand and building a business differ, and Kelly shares why it was important to her to focus on selling the value of her team’s expertise rather than their time, as well as the importance of always looking forward towards new technologies and opportunities to maintain a constant edge above the competition.

Highlights:

(00:00) Intro

(01:35) Chris introduces Kelly, and she explains how she got her start in PR and Marketing

(05:14) How Kelly relates her performing arts background to her success as an entrepreneur

(06:20) Kelly and Chris discuss maintaining a healthy mindset as an entrepreneur

(18:10) Kelly’s early career

(23:49) Kelly describes how her PR skills and business skills differed

(28:30) The steps that Kelly took to set herself up for success when starting her own agency

(34:17) How Kelly keeps her agency forward-looking and moving in the right direction

(37:17) Why Kelly shifted from selling time to intellectual capital

(41:30) Kelly on the skepticism needed when evaluating agencies

(47:22) What the future of Fletcher Communications looks like

(54:10) Why Kelly can’t stand influencer marketing

(56:32) Kelly’s favorite brands right now

(59:17) Where you can find out more about Kelly, her podcast Ms. InterPReted, and Fletcher Marketing PR

Links Referenced:

• Website: https://www.fletchermarketingpr.com/
• LinkedIn: https://www.linkedin.com/in/kelly-fletcher-fprca-bb2b966/
• Email: [email protected]