Understanding Your Client Avatar: The Key to Business Growth

10/02/23 • 40 min

Ever wondered how understanding your target market can revolutionize your business? Get ready to find out. Join me on a personal journey as I explore how narrowing down services in my business, I Sell Words, to focus on video recording, podcast planning, and copywriting has opened a world of opportunities. Discover strategies for growing a YouTube channel and podcast, tracking analytics, and acing the YouTube shorts algorithm.
Do you believe that narrowing down your target market is limiting? Let's bust that myth together! Learn why identifying and catering to your dream clients actually expands your business horizon. I'll share how adjusting prices and creating extra tiers of services can make your offer irresistible. Furthermore, we'll discuss the importance of assembling a client avatar and leveraging tools to unearth precious information about your potential customers.
Navigating the marketing landscape might seem daunting, but crafting a clear marketing message doesn't have to be. Learn how simplifying your message and adjusting your language to a level everyone can comprehend can make a massive impact. I'll share how understanding your client avatar can actually enhance customer experience and guide you in creating content that lures potential customers. Let's unlock these tips and insights together and ensure the success of your business.

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Need help getting Unstuck? Visit our website and book a time to speak with us: https://www.isellwords.net/
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I Sell Words YouTube Channel: https://www.youtube.com/channel/UCAdq_w1U481usxR-bPnvo8g
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10/02/23 • 40 min

The Unstuck Sessions Podcast - Understanding Your Client Avatar: The Key to Business Growth

Transcript

Speaker 100:00:00.100

My name is Brian . I run a business called I sell words . I'm also co owner and marketing director of Coachmo Athletics LLC . Today , we're going to talk about some updates with I sell words and , more importantly , we're going to get into the thing that you must do as a business owner before you launch a new product or service or do anything of the like , and so we're going t

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