Building a Minor League Baseball Brand: The Success of the Las Vegas Aviators PT2
09/30/24 • 33 min
Why has the LV logo become such a fan favorite, and how do promotions like Black Friday and Cyber Monday drive the sales of team merchandise? Join us as Tom Brazil, the merchandise manager for the Las Vegas Aviators, shares his expertise on branded merchandise and sales strategies. We explore the significance of the LV logo's popularity over the aviator head logo and discuss the team's evolving relationship with Nellis Air Force Base after moving away from Howard Hughes ownership. Tom also provides insider tips on maximizing sales through strategic promotions and reflects on memorable items, like the gambler's jersey with poker chip trim.
In this episode, we also navigate the complexities of preparing for the Triple-A Championship game in Las Vegas. From the hurdles of organizing without knowing the participating teams to the impact of high-profile players on fan engagement, we cover it all. Discover the nuances of merchandising for such events and the differences between hosting a single game versus a series. We finish on a lighter note with a casual chat about our first jobs, favorite Star Wars characters, and even a quirky debate about vegetarians eating animal crackers. This episode promises a blend of professional insights and personal fun you won't want to miss!
The Aviators: https://www.milb.com/las-vegas
Tom:
Instagram: https://www.instagram.com/tbrazile15/
The Dad Hat:
Twitter: https://x.com/thedadhat216
Instagram: https://www.instagram.com/thedadhat216/
Threads: https://www.threads.net/@thedadhat216
Youtube: https://www.youtube.com/channel/UCPk7lmGqgfNZNS4IM-M8XVw
TikTok: https://www.tiktok.com/@thedadhat216?lang=en
Stadium Food Girl:
TikTok: https://www.tiktok.com/@stadiumfoodgirl
Instagram: https://www.instagram.com/stadiumfoodgirl/
Youtube: https://www.youtube.com/@stadiumfoodgirl
Curved Brim Media: https://curvedbrimmedia.com/
Make sure to follow the Dad Hat Chronicles: https://linktr.ee/TheDadHatChronicles
Why has the LV logo become such a fan favorite, and how do promotions like Black Friday and Cyber Monday drive the sales of team merchandise? Join us as Tom Brazil, the merchandise manager for the Las Vegas Aviators, shares his expertise on branded merchandise and sales strategies. We explore the significance of the LV logo's popularity over the aviator head logo and discuss the team's evolving relationship with Nellis Air Force Base after moving away from Howard Hughes ownership. Tom also provides insider tips on maximizing sales through strategic promotions and reflects on memorable items, like the gambler's jersey with poker chip trim.
In this episode, we also navigate the complexities of preparing for the Triple-A Championship game in Las Vegas. From the hurdles of organizing without knowing the participating teams to the impact of high-profile players on fan engagement, we cover it all. Discover the nuances of merchandising for such events and the differences between hosting a single game versus a series. We finish on a lighter note with a casual chat about our first jobs, favorite Star Wars characters, and even a quirky debate about vegetarians eating animal crackers. This episode promises a blend of professional insights and personal fun you won't want to miss!
The Aviators: https://www.milb.com/las-vegas
Tom:
Instagram: https://www.instagram.com/tbrazile15/
The Dad Hat:
Twitter: https://x.com/thedadhat216
Instagram: https://www.instagram.com/thedadhat216/
Threads: https://www.threads.net/@thedadhat216
Youtube: https://www.youtube.com/channel/UCPk7lmGqgfNZNS4IM-M8XVw
TikTok: https://www.tiktok.com/@thedadhat216?lang=en
Stadium Food Girl:
TikTok: https://www.tiktok.com/@stadiumfoodgirl
Instagram: https://www.instagram.com/stadiumfoodgirl/
Youtube: https://www.youtube.com/@stadiumfoodgirl
Curved Brim Media: https://curvedbrimmedia.com/
Make sure to follow the Dad Hat Chronicles: https://linktr.ee/TheDadHatChronicles
Previous Episode
Building a Minor League Baseball Brand: The Success of the Las Vegas Aviators PT1
Join us on the DadHat Chronicles as we sit down with Tom, the Director of Retail Operations at Las Vegas Ballpark. From starting as a retail sales associate to spearheading the wildly popular Las Vegas Gamblers brand, Tom shares his captivating journey, filled with behind-the-scenes stories of overcoming challenges like trademarking and witnessing the brand's explosive nationwide success. His deep-rooted passion for baseball, inspired by his grandfather and his own experiences on the field, adds a touching dimension to his professional achievements.
We take you through the vibrant world of baseball merchandising, contrasting the hustle and bustle of in-season game days with the strategic planning of the off-season. Discover the importance of merchandising in sports marketing, and how unique Las Vegas-themed items like poker chips and popular caps and t-shirts resonate with fans. Listen as Tom discusses the logistics of game day preparations and the importance of building a reliable team to ensure every fan leaves the ballpark with a memorable experience. Get an insider's look at the seasonal dynamics that keep the excitement alive all year round.
The episode also dives into the creative side of minor league marketing, highlighting the success of the Las Vegas Gamblers merchandise drop and its impressive reach beyond Nevada. Tom talks about the impact of unique logos like the beloved skull design and the playful Las Vegas Whales logo. We also touch on the potential changes brought by New Era’s acquisition of 47 brand, and how this could shape the future of custom hat business. Wrapping up, we celebrate the overwhelming fan support and the joy of seeing the team's branding efforts resonate nationwide. Don't miss out on this engaging conversation packed with insights, stories, and a genuine love for the game.
The Aviators: https://www.milb.com/las-vegas
The Dad Hat:
Twitter: https://x.com/thedadhat216
Instagram: https://www.instagram.com/thedadhat216/
Threads: https://www.threads.net/@thedadhat216
Youtube: https://www.youtube.com/channel/UCPk7lmGqgfNZNS4IM-M8XVw
TikTok: https://www.tiktok.com/@thedadhat216?lang=en
Stadium Food Girl:
TikTok: https://www.tiktok.com/@stadiumfoodgirl
Instagram: https://www.instagram.com/stadiumfoodgirl/
Youtube: https://www.youtube.com/@stadiumfoodgirl
Curved Brim Media: https://curvedbrimmedia.com/
Make sure to follow the Dad Hat Chronicles: https://linktr.ee/TheDadHatChronicles
Next Episode
Missed Baseball Games to Vegas Adventures PT1
Missed opportunities can lead to some of the best stories, especially when they're shared with good friends and a sense of humor. When a planned trip to the AAA Baseball Championship fell through, our conversation turned to hilarious skiing mishaps and the rollercoaster of emotions felt by Arizona baseball fans as their season wrapped up. Joined by our special guests Paul Caputo of Baseball by Design and Eric Profitt of the Earned Fun Average podcast, we navigated our way through the chaos of baseball playoffs.
Our Las Vegas adventure didn't go as planned, with flight mishaps keeping some of us from the ballpark, but the unexpected twists made for unforgettable stories. From blackjack tables at Excalibur to hockey games at T-Mobile Arena, the spirit of friendship shone through. We savored nachos, cheered on ice hockey teams, and enjoyed arena giveaways. Val’s knack for VIP setups ensured memorable encounters at minor league games, turning a night with the Omaha Storm Chasers into a whirlwind of fun, food, and even a winning bet.
As the tales unfolded, we pondered the journey from Triple-A to the majors, questioned if it's truly an upgrade, especially within the Oakland A's organization, and marveled at the treats from Saint Honoré. With future plans on the horizon, it’s clear that sports adventures and podcasting camaraderie are the winning combination. Tune in to hear about our Urban Media plans, anticipated trips, and the joy of catching up with old friends over shared laughs and countless stories. Don't forget to check out the Earned Front Average podcast, and join us next week for part two of our engaging discussions.The Dad Hat:
Twitter: https://x.com/thedadhat216
Instagram: https://www.instagram.com/thedadhat216/
Threads: https://www.threads.net/@thedadhat216
Youtube: https://www.youtube.com/channel/UCPk7lmGqgfNZNS4IM-M8XVw
TikTok: https://www.tiktok.com/@thedadhat216?lang=en
Stadium Food Girl:
TikTok: https://www.tiktok.com/@stadiumfoodgirl
Instagram: https://www.instagram.com/stadiumfoodgirl/
Youtube: https://www.youtube.com/@stadiumfoodgirl
Curved Brim Media: https://curvedbrimmedia.com/
Make sure to follow the Dad Hat Chronicles: https://linktr.ee/TheDadHatChronicles
The DHC Podcast - Building a Minor League Baseball Brand: The Success of the Las Vegas Aviators PT2
Transcript
Is anybody there ?
Speaker 1What's up ? Deadhead crew , and welcome to the conclusion of our conversation with Tom Brazil . He is the merchandise manager for the Las Vegas Aviators . In this episode ,
Speaker 1val and I , we discuss some of the logos and branding that the Aviators have put out there throughout
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