Why glossing over the marketing strategy doesn’t work

Do random acts of marketing have you bouncing off the walls? I think we’ve all been there. Chasing the next big thing that’s sure to be a game changer. But the reality is that approach sucks you into a cycle that leaves you with lackluster, disconnected marketing. It doesn’t help you build your brand, give you message consistency or clarity, nor does it create a program designed for long-term success.
It’s also an expensive way to do business.
Listen to this episode to hear the GrowthMode team talk about the many benefits of spending time judiciously on creating a strong strategy and how it sets you up for long-term sustainable growth.
00:01 Introduction
00:53 What happens when you operate without a marketing strategy
01:56 Falling into random acts of marketing and a lack of focus
05:27 Strategy detours lead to wasted time and money
07:19 No patience for strategy results in ineffective campaigns
09:43 Why an ideal customer profile, unique point of view and content marketing + demand generation plan are essential
14:10 Importance of repetition and multiple touchpoints
15:20 Creating a digital footprint to become your BEST sales rep
17:59 Importance of building a strategy before tactics
18:57 Conclusion

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.