10. Getting niche: why South Africa needs better growth than groove with Avelile Nontanda
11/13/24 • 55 min
1 Listener
My friend, what should be happening to resolve the problems South Africans face with spaza shops?
Want to find the right niche?
Today, we delve deep into the multifaceted world of entrepreneurship, exploring the challenges and opportunities that shape the landscape for modern business owners and reflecting on South Africa's potentially limiting identity crisis.
Join us as we sit down with Avelile Nontanda, the founder and CEO of Mayhem Digital with more than 10 years of experience helping businesses and brands live their best digital lives from Google to social media and father. Avelile gets candid about shared realities such as dealing with Black Tax, not-so-friendly spaza shops and the importance of a self-reliant economy.
We discuss the challenges and opportunities facing entrepreneurs today, the importance of a strong brand identity, and the power of digital marketing.
In this conversation, we'll cover:
00:00 - Finding Your Niche: Being a Jack of All Trades, Master of Niche
06:25 - The Google Dilemma and Exploring Ownership
15:51 - Dealing with “Pull Him/Her Down” Syndrome and The Discount Mentality
21:29 - Finding a Balance After Groove and Equal Focus
26:10 - First World and Third World Fallacies
29:15 - Black Tax is Good and Bad at the Same Time
40:54 - Digital Nomads, Why start in Cape Town, and Can Looks Be Deceiving?
Resources:
- Mayhem Digital
- Follow Avelile Nontanda on LinkedIn
- Listen to the related episode 8 with Melilizwe Gqobo
- Google's market dominance and antitrust
- Microsoft and ChatGPT are not what Elon Musk intended
- The Evolution of Spaza shops
- Spaza shop food health inflicting children and who to blame
Call to Action:
- Share your thoughts on the topics discussed in this episode on social media using the hashtag #addideas.
- You can subscribe to or follow the podcast to stay updated on future episodes and milestones.
- Leave a review for the show on your favourite podcast platform.
My friend, what should be happening to resolve the problems South Africans face with spaza shops?
Want to find the right niche?
Today, we delve deep into the multifaceted world of entrepreneurship, exploring the challenges and opportunities that shape the landscape for modern business owners and reflecting on South Africa's potentially limiting identity crisis.
Join us as we sit down with Avelile Nontanda, the founder and CEO of Mayhem Digital with more than 10 years of experience helping businesses and brands live their best digital lives from Google to social media and father. Avelile gets candid about shared realities such as dealing with Black Tax, not-so-friendly spaza shops and the importance of a self-reliant economy.
We discuss the challenges and opportunities facing entrepreneurs today, the importance of a strong brand identity, and the power of digital marketing.
In this conversation, we'll cover:
00:00 - Finding Your Niche: Being a Jack of All Trades, Master of Niche
06:25 - The Google Dilemma and Exploring Ownership
15:51 - Dealing with “Pull Him/Her Down” Syndrome and The Discount Mentality
21:29 - Finding a Balance After Groove and Equal Focus
26:10 - First World and Third World Fallacies
29:15 - Black Tax is Good and Bad at the Same Time
40:54 - Digital Nomads, Why start in Cape Town, and Can Looks Be Deceiving?
Resources:
- Mayhem Digital
- Follow Avelile Nontanda on LinkedIn
- Listen to the related episode 8 with Melilizwe Gqobo
- Google's market dominance and antitrust
- Microsoft and ChatGPT are not what Elon Musk intended
- The Evolution of Spaza shops
- Spaza shop food health inflicting children and who to blame
Call to Action:
- Share your thoughts on the topics discussed in this episode on social media using the hashtag #addideas.
- You can subscribe to or follow the podcast to stay updated on future episodes and milestones.
- Leave a review for the show on your favourite podcast platform.
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BONUS: Beyond Milestones: Celebrating Community For a Better Future
1 RecommendationsBriefly 1 Newsletter: Beyond Milestones
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What is covered in this newsletter:
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- 'No DNA, Just RSA'
- Feeling left behind: "When is our turn?"
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1 RecommendationsIt's just us today and what a season this was. Also, we got listed on The Top 100 Outstanding Role Model Lists supported by INvolve and YouTube.
Join us for the season wrap-up and key calls to action.
00:00 - To More Top Moments
00:30 - 2024 Top Lessons
02:28 - Showing up on people's issues
05:20 - Psychological safety and values
06:40 - BTS
07:55 - What we can still do
🔗 You can view the full lists here: https://bit.ly/3Anx93M
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