10. Getting niche: why South Africa needs better growth than groove with Avelile Nontanda

11/13/24 • 55 min

My friend, what should be happening to resolve the problems South Africans face with spaza shops?
Want to find the right niche?

Today, we delve deep into the multifaceted world of entrepreneurship, exploring the challenges and opportunities that shape the landscape for modern business owners and reflecting on South Africa's potentially limiting identity crisis.

Join us as we sit down with Avelile Nontanda, the founder and CEO of Mayhem Digital with more than 10 years of experience helping businesses and brands live their best digital lives from Google to social media and father. Avelile gets candid about shared realities such as dealing with Black Tax, not-so-friendly spaza shops and the importance of a self-reliant economy.

We discuss the challenges and opportunities facing entrepreneurs today, the importance of a strong brand identity, and the power of digital marketing.

In this conversation, we'll cover:

00:00 - Finding Your Niche: Being a Jack of All Trades, Master of Niche

06:25 - The Google Dilemma and Exploring Ownership

15:51 - Dealing with “Pull Him/Her Down” Syndrome and The Discount Mentality

21:29 - Finding a Balance After Groove and Equal Focus

26:10 - First World and Third World Fallacies

29:15 - Black Tax is Good and Bad at the Same Time

40:54 - Digital Nomads, Why start in Cape Town, and Can Looks Be Deceiving?

Resources:

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11/13/24 • 55 min

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