How Often Should You Scrub Your Email List | Ep. #991

04/18/19 • 8 min

Marketing School - Digital Marketing and Online Marketing Tips

In episode #991, we discuss how often you should scrub your email list. Tune in to hear how often you need to purge the rolls!

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Often Should You Scrub Your Email List
[00:40] Everyone believes you need a huge email list.
[00:45] If people don’t open your emails, there is no point to having them on the list.
[01:05] Opens and clicks are the best way to gauge who is interested in your content, products, or services.
[01:33] Eric purges his email list about once per month.
[01:45] His team has a workflow that sends people through a re-engagement campaign. If they don’t open that email, they will be purged.
[01:58] Mailchimp doesn’t like you scrub your rolls.
[02:10] ConvertKit offers scrubbing automation.
[02:30] Neil’s list gets scrubbed daily.
[02:40] Make sure you send emails at least once per week.
[03:34] If Neil has a 31% open rate, he’s in good shape.
[03:55] If you have 15% or less, you may be losing revenue.
[04:35] If you keep sending emails to those who don’t want them, eventually you will lose everyone.
[04:55] This is because your emails will get marked as spam.
[05:05] That’s it for today!
[05:32] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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In episode #991, we discuss how often you should scrub your email list. Tune in to hear how often you need to purge the rolls!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Often Should You Scrub Your Email List
[00:40] Everyone believes you need a huge email list.
[00:45] If people don’t open your emails, there is no point to having them on the list.
[01:05] Opens and clicks are the best way to gauge who is interested in your content, products, or services.
[01:33] Eric purges his email list about once per month.
[01:45] His team has a workflow that sends people through a re-engagement campaign. If they don’t open that email, they will be purged.
[01:58] Mailchimp doesn’t like you scrub your rolls.
[02:10] ConvertKit offers scrubbing automation.
[02:30] Neil’s list gets scrubbed daily.
[02:40] Make sure you send emails at least once per week.
[03:34] If Neil has a 31% open rate, he’s in good shape.
[03:55] If you have 15% or less, you may be losing revenue.
[04:35] If you keep sending emails to those who don’t want them, eventually you will lose everyone.
[04:55] This is because your emails will get marked as spam.
[05:05] That’s it for today!
[05:32] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Previous Episode

The Best Podcast Analytics Tool for 2019 | Ep. #990

In episode #990, we discuss the best podcast analytics tool for 2019. Tune in to hear which tool we think is best.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Best Podcast Analytics Tool for 2019
[00:38] Analytics are pretty sucky right now.
[00:45] Libsyn gives you episode stats, but it’s not that accurate.
[01:10] It can give you a sense of what kind of content people like.
[01:28] Chartable is a podcast analytics tool that works.
[01:50] It creates charts for you to understand where you’re popular and with whom.
[02:55] The Apple analytics tool isn’t that in-depth.
[03:10] It’s better than nothing.
[03:25] Chartable will help you compare yourself to your competition.
[03:45] It’s the best tool for 2019.
[03:55] That’s it for today!
[04:01] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Next Episode

Does AMP Still Help With SEO? | Ep. #992

In episode #992 , we discuss whether AMP still helps with SEO. Tune in to hear what we think about this Google service.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Does AMP Still Help With SEO?
[00:42] AMP stands for Accelerated Mobile Pages.
[00:55] AMP helps speed up your page loads on mobile devices.
[01:25] Google is caching, which is why it loads so quickly.
[01:45] It strips a lot of stuff away to increase speed, so you lose out on a lot of conversions.
[02:12] AMP helps somewhat in SEO.
[02:22] In the United States, AMP doesn’t help with traffic.
[02:45] In places like Brazil, the traffic increases.
[03:05] If you are targeting less developed regions, AMP will still help you with SEO.
[03:28] However, we can’t give a definitive answer.
[04:05] By building on top of Google products, you risk losing control of your site.
[04:36] That’s it for today!
[05:15] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Marketing School - Digital Marketing and Online Marketing Tips - How Often Should You Scrub Your Email List | Ep. #991

Transcript

Speaker 100:00:03.160

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors, Neil Patel and Eric Sue.

Speaker 100:00:22.199

All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page