
UX + Design Teams with Nick Finck — DT101 E117
07/25/23 • 54 min
Nick Fink is a design and research leader with over two decades of experience in the industry. Nick currently consults and advises businesses on design and research in Seattle through his company, Craft & Rigor.
Listen to learn about:
>> Core disciplines of UX design >> What is interaction design? >> What does it mean to be a UX designer today? >> The challenges UX and design face in today’s business environment
Our Guest
Nick Finck is a design and research leader with over two decades of experience in the industry. He strives to improve people’s lives through crafting well-designed experiences that matter. Nick currently consults and advises businesses on design and research through Craft & Rigor in Seattle. Before this, he was in design and research leadership roles at Amazon Web Services, Facebook, Ubermind, Deloitte Digital, projekt202, and his own agency Blue Flavor.
Nick's contributions to the UX community go far and wide. He is an experienced public speaker and has given over 102 talks in 10 countries. He has helped countless industry professionals and career transitioners as a design coach and mentor. Earlier in his career, he was the publisher of Digital Web Magazine, an online magazine for web professionals
Show Highlights
[02:44] Nick takes us in the wayback machine, back to dialup days and his start in web development. [03:53] Moving from web development into web design, and following that thread into interaction design and UX. [05:53] Nick talks about creating his model highlighting the core disciplines of UX. [07:27] Starting off with user research and understanding your users. [07:53] Communicating through content. [08:12] Adding structure and organization. [08:41] Designing user interactions based on user behavior. [09:38] Evaluating the work. [11:29] Changes Nick would make to his model today. [13:41] What’s happening in UX design today. [15:39] What does it mean to be a UX designer today? [16:02] People are often confused as to what UX design actually is. [16:50] How the confusion has fractured the UX community. [20:45] UX and design teams. [21:12] The concept of design maturity. [23:04] There is a lack of resources and transitional roles for a designer’s career path into management. [24:56] Nick’s “Big Wheel” analogy for design in organizations. [26:00] You probably don’t have enough designers. [27:02] There is more to UX than UI design. [27:46] The disappointment of companies not giving UX design the time and space it needs to really shine. [28:34] You cannot do effective UX design without user research. [30:41] Form ever follows function. [31:55] UX is about helping users solve problems. [32:40] Dawan talks about how Indi Young approaches user research. [33:07] Understanding someone’s purpose as the starting point for design. [34:10] Nick shares an example from his work on the importance of understanding someone’s story and journey. [38:23] A Miro Moment. [40:51] Things Nick wishes companies knew about UX. [41:08] UX is not just about the product. [42:54] Rethinking how your company operates and taking the time to examine legacy tech and processes. [44:45] Bill Buxton’s talk about technology and innovation in technology. [47:06] Nick’s advice for company executives when it comes to design. [48:49] Where to learn more about Nick and his work. [49:31] What Nick does in his business advisory consulting work. [52:34] Sharing what a “yes” would look like to plant the seed for future change.
Links
Nick on Twitter Nick on LinkedIn Nick’s website Craft and Rigor on Twitter Design Career Network, How to build a well-rounded, effective design team User Defenders Podcast: 036: No Designer Left Behind with Nick Finck Bill Buxton at TechFest 2013: Designing for Ubiquitous Computing
Other Design Thinking 101 Episodes You Might Like
UX + Into, Through, and (Almost) Out of Design with Kara DeFrias — DT101 E103 UX + Navigating Rough Design Waters + Design Leadership with Dennis Lenard — DT101 E82 UX Research + Research Teams + UX Camp DC with Glennette Clark — DT101 E80
Nick Fink is a design and research leader with over two decades of experience in the industry. Nick currently consults and advises businesses on design and research in Seattle through his company, Craft & Rigor.
Listen to learn about:
>> Core disciplines of UX design >> What is interaction design? >> What does it mean to be a UX designer today? >> The challenges UX and design face in today’s business environment
Our Guest
Nick Finck is a design and research leader with over two decades of experience in the industry. He strives to improve people’s lives through crafting well-designed experiences that matter. Nick currently consults and advises businesses on design and research through Craft & Rigor in Seattle. Before this, he was in design and research leadership roles at Amazon Web Services, Facebook, Ubermind, Deloitte Digital, projekt202, and his own agency Blue Flavor.
Nick's contributions to the UX community go far and wide. He is an experienced public speaker and has given over 102 talks in 10 countries. He has helped countless industry professionals and career transitioners as a design coach and mentor. Earlier in his career, he was the publisher of Digital Web Magazine, an online magazine for web professionals
Show Highlights
[02:44] Nick takes us in the wayback machine, back to dialup days and his start in web development. [03:53] Moving from web development into web design, and following that thread into interaction design and UX. [05:53] Nick talks about creating his model highlighting the core disciplines of UX. [07:27] Starting off with user research and understanding your users. [07:53] Communicating through content. [08:12] Adding structure and organization. [08:41] Designing user interactions based on user behavior. [09:38] Evaluating the work. [11:29] Changes Nick would make to his model today. [13:41] What’s happening in UX design today. [15:39] What does it mean to be a UX designer today? [16:02] People are often confused as to what UX design actually is. [16:50] How the confusion has fractured the UX community. [20:45] UX and design teams. [21:12] The concept of design maturity. [23:04] There is a lack of resources and transitional roles for a designer’s career path into management. [24:56] Nick’s “Big Wheel” analogy for design in organizations. [26:00] You probably don’t have enough designers. [27:02] There is more to UX than UI design. [27:46] The disappointment of companies not giving UX design the time and space it needs to really shine. [28:34] You cannot do effective UX design without user research. [30:41] Form ever follows function. [31:55] UX is about helping users solve problems. [32:40] Dawan talks about how Indi Young approaches user research. [33:07] Understanding someone’s purpose as the starting point for design. [34:10] Nick shares an example from his work on the importance of understanding someone’s story and journey. [38:23] A Miro Moment. [40:51] Things Nick wishes companies knew about UX. [41:08] UX is not just about the product. [42:54] Rethinking how your company operates and taking the time to examine legacy tech and processes. [44:45] Bill Buxton’s talk about technology and innovation in technology. [47:06] Nick’s advice for company executives when it comes to design. [48:49] Where to learn more about Nick and his work. [49:31] What Nick does in his business advisory consulting work. [52:34] Sharing what a “yes” would look like to plant the seed for future change.
Links
Nick on Twitter Nick on LinkedIn Nick’s website Craft and Rigor on Twitter Design Career Network, How to build a well-rounded, effective design team User Defenders Podcast: 036: No Designer Left Behind with Nick Finck Bill Buxton at TechFest 2013: Designing for Ubiquitous Computing
Other Design Thinking 101 Episodes You Might Like
UX + Into, Through, and (Almost) Out of Design with Kara DeFrias — DT101 E103 UX + Navigating Rough Design Waters + Design Leadership with Dennis Lenard — DT101 E82 UX Research + Research Teams + UX Camp DC with Glennette Clark — DT101 E80
Previous Episode

Operations + Human Centered Design + Art with Alvin Schexnider — DT101 E116
Alvin Schexnider is an emancipatory designer and a business operations strategist who helps institutions become more effective, just, citizen-centered, and innovative. He has 15 years of experience in leadership across design, strategy, equity, and business operations in the government, nonprofit and for-profit spaces. Currently he is a part of Capital One's Equity and Design team as a senior equity design strategist. Outside his day-to-day work, he runs GraffitiVersal, an organization that makes resources to inspire, elevate, and catalyze change. GraffitiVersal’s latest release is called A Continuum of Freeing Design and Vigorous Futures, a card deck detailing an approach for designing for both equitable and just outcomes in the present, and for thriving worlds in the future. We talk about bringing human-centered design to operations and human resources.
Listen to learn about:
>> Alvin’s roundabout road into design >> Alvin’s experiences at the Greater Good Studio >> Using design at the Illinois Department of Health during the COVID-19 pandemic >> Alvin’s role as Senior Equity Design Strategist at Capital One
Our Guest
Alvin (he/him) is a designer, futurist, strategist, and illustrator. He's a right brain / left brained DesignOps leader, with 10 + years of tri-sector people management, who uses foresight and equity to build and vitalize impactful organizations. He leverages his 15 years of experience and leadership across strategy & business operations, multidisciplinary design (service design, human-centered design, equity design), and org change to drive concepting, adoption, and implementation of major initiatives.
At present, he is a Manager, Design Practice & Equity Design on Capital One's Experience Strategy & Operations Team; previously, he was Sr. Equity Design Strategist in its Equity by Design Program. Before this role, he was Chief People Officer of the Illinois Department of Human Services (IDHS - agency budget of $9 Billion), focused on improving the experience of 14,000 staff while leading a department of 130 people, and before that, he was also Senior Operations Lead for IDHS focusing on strategy, bizops, and service design projects. Alvin began to build capacity in human-centered design as the first Director of Design Operations at Greater Good Studio, a human-centered design firm that works with global foundations, government agencies, and national NGOs.
Outside of his day job, Alvin is also Founder & Organizer of GraffitiVersal — an emancipatory lab using design, art, foresight, & Afrofuturism for change. GraffitiVersal's Racial DeckEquity Cardset & Continuum of Freeing Design & Vigorous Futures CardDeck have been used at organizations such as: Meta, LAB at OPM, Univ. of Chicago, and Slalom Consulting. He's also the author of A Kids Book About Radical Dreaming (via A Kids Co.) and is currently writing & illustrating his first Afrofuturist graphic novel for middle schoolers through the Sequential Artists Workshop's Graphic Novel Intensive.
Besides hanging with his partner and 2 kids, you’ll find him reading N.K. Jemisin or a Black Panther comic book.
Show Highlights
[00:39] Alvin’s love of art and storytelling started early, as a kid creating his own comics. [05:06] Starting college as a PolySci major with plans to be a lawyer. [07:18] The moment Alvin realized he didn’t want to pursue law as a career. [07:56] Moving on to business management studies, and his time in Beijing. [09:02] Starting his business career at Abbott Laboratories and returning to China. [13:21] Sidestepping away from for-profit into mission-driven and non-profit spaces. [15:14] Realizing he had a knack for business operations and systems thinking. [16:47] How his time as Director of Operations at Greater Good Studio transformed his thinking and started him on his own path into design. [21:07] Immersing himself in design spaces and in learning design. [21:57] Taking all he’d learned about human-centered design into his next job — COO of Erie Neighborhood House Services. [23:52] Getting recruited to work for the Illinois Department of Human Services. [27:10] During the COVID-19 pandemic, Alvin used design to help shape the department’s response. [29:19] Redesigning policies and spaces to keep staff healthy as essential workers. [35:27] Taking over as the head of HR for the department, and working on improving employee experience. [38:33] Alvin’s current role as the Senior Equity Design Strategist for Capital One’s Equity by Design team. [43:06] You don’t have to be an official designer to use design in your work.
Links
Alvin Schexnider on LinkedIn Alvin Schexnider on Medium GraffitiVersal GraffitiVersal on Insta...
Next Episode

Designing Feedback + Design Research and Workshops with Nahal Tavangar — DT101 E118
Nahal Tavangar is a self-professed generalist who has worked in the public, private, and nonprofit sectors across two continents. These roles and experiences have given her valuable insights into design thinking in various industries, work environments, business models, and workplace cultures. Today, we talk about research workshops, metaphors, and designing feedback.
Listen to learn about:
>> Designing feedback systems >> The three categories of feedback methods >> How Nahal uses LEGO Serious Play in her work >> Ways of working with visualizations and metaphor in design work
Our Guest
Nahal is passionate about creating ways to improve existing systems and processes to fit human needs, for the people they serve or may serve. Even before she learned about human-centered design, she was expressing and cultivating this passion in her work.
After diving head-first into the Design Thinking community in Washington, D.C. and meeting her German boyfriend-now-husband, she decided to uproot her life in the U.S. in 2014 and move to Germany to pursue her M.A. in Integrated Design, with a focus on Service Design. Her thesis was on the topic of how we might capture more ‘holistic feedback’ in the design process.
Nahal is a self-professed ‘generalist’ and has worked in the public, private and non-profit sectors across two continents. These roles seem unrelated at a glance, but the experiences have given her valuable insights into design thinking in various industries, work environments, business models, and workplace cultures.
Show Highlights
[03:02] Nahal’s journey into design thinking is thanks to a friend’s suggestion. [04:30] Getting involved with the Design Thinking DC community, and starting to apply design thinking to her work in PR. [05:00] Using a “question of the day” to get people in her office to think creatively. [06:23] Moving to Germany to get her master’s degree in service design. [09:00] Nahal’s struggle to call herself a designer. [10:23] Adapting terminology to fit the audience. [11:26] Dawan offers a story about asking workshop participants to sketch. [13:14] Nahal also likes getting people to work with visualizations instead of just talking. [13:37] Nahal talks about creating a customer journey map in her work for a German energy company. [19:09] Another initiative for the company involved diving into customer feedback channels [20:31] Discovering a passion for learning from customer feedback in order to create a learning culture at an organization. [21:46] The need to build connections between research and feedback systems. [22:12] The problem with only using surveys as a feedback mechanism. [22:53] The need for a better feedback system that ensures its insights are used by the organization. [24:47] Dawan talks about the limitations of surveys. [27:15] Nahal’s three categories of feedback methods. [28:23] Nahal gives an example of creating a robust feedback system. [29:33] Feedback systems need to be designed. [30:33] Getting trained in LEGO Serious Play, and how Nahal uses it in her work. [31:41] Nahal talks about the first time she used LEGO Serious Play in a workshop. [33:18] Dawan mentions the power of asking questions. [35:07] Using Image Cards to help people tap into metaphors. [36:09] The power of metaphor. [38:36] A Miro Moment. [40:22] Dealing with imposter syndrome. [41:38] Trust the process – and trust the people. [44:14] Nahal has words of encouragement for those trying to bring design thinking tools into their day-to-day. [46:36] Find ways to discover the needs of your customers.
Links
Nahal on Twitter Nahal on LinkedIn Nahal on Creative Mornings Nahal’s MA Thesis: Designing Holistic Feedback: A Typology of Methods and Proposed Framework for Soliciting More Comprehensive, Qualitative User Input Pega
Book Recommendations
How Customers Think: Essential Insights into the Mind of the Market, by Gerald Zaltman Creative Confidence: Unleashing the Creative Potential Within Us All, by Tom Kelley and David Kelley The Power of Moments: Why Certain Experiences Have Extraordinary Impact, by Chip Heath and Dan Heath Trust the Process: An Artist's Guide to Letting Go, by Shaun McNiff The M...
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