Episode 8: Affordable Crochet and Knitting Fonts with Adriana Hernandez

This Week’s Episode

This week, I’m interviewing Adriana Hernandez from AdriPrints. Adriana is a creative entrepreneur whose business includes knitting design and font design. Adriana can be found online on the AdriPrints blog, Adri Makes a Thing or Two, Ravelry, Twitter as @adriprints, and Facebook. Her font collections, including StitchinCrochet, Stitchin Crochet Pro, and three variations of StitchinKnit, can be found on her MyFonts page.

We talk about her multi-faceted business, her crochet and knitting fonts, and Adriana’s tips for using her crochet fonts.

About AdriPrints

When Adriana relocated to Germany in 2008, she couldn’t bring her printing press. She started diversifying her business away from printed illustrations and began focusing on textiles. Her business currently includes many income streams, including knitting design and font design. (I interviewed Adriana about her knitting design earlier this month as part of my Hispanic Heritage Month series on the Underground Crafter blog here.) She began designing fonts because of her love of typography and lettering.

StitchinCrochet and Stitchin Crochet Pro

Adriana developed two crochet symbol fonts, StitchinCrochet and Stitchin Crochet Pro. When she designed StitchinCrochet, she assumed most designers/crocheters would use it with a vector drawing program like Adobe Illustrator. She even developed a series of YouTube tutorials demonstrating how to use StitchinCrochet with Illustrator to create a circular crochet motif pattern. (Watch the videos here: Step 1, Step 2, Step 3, Step 4, and Step 5.)

She later learned that most people were using the font with non-vector programs, and as a result, the symbols didn’t always scale properly. She made some updates to the font in Stitchin Crochet Pro to enhance scalability when used in non-vector programs, and also included symbols requested by users. Both fonts are available with five licensing options, with a price range from $3 – $40, based on your choice of license. (Most designers and authors would spend $8 or less for their licensing option.)

Although Adriana has developed several other fonts, she has only received feedback about her crochet fonts. She hears back from users about once a month. She wanted crochet chart design to be as accessible as knitting chart design, and she priced her fonts accordingly. Adriana receives only a percentage of each sale.

Adriana’s creative process requires that she understand how to create the stitch before designing a font glyph. For this reason, she hasn’t yet expanded her crochet font library to include symbols for Tunisian crochet or broomstick lace. However, she did love reading Renate Kirkpatrick’s Freeform Crochet and Beyond, which encouraged her to include bullion stitch and other symbols common in freeform crochet into StitchinCrochet.

StitchinKnit

When Adriana designed StitchinKnit, knitting pattern/chart software like StitchMastery and EnvisioKnit weren’t yet available. While there were other knitting fonts, she decided to create her own series – StitchinKnit Regular, StitchinKnit Chunky, and StitchinKnit Hand Condensed Thin – that appealed to her own aesthetic. All three versions are available with the same five licensing options as StitchinCrochet and Stitchin Crochet Pro, and the price for each ranges from $6 – $60, based on your choice of license. (Most designers or authors would spend $12 or less for their licensing option.)

Because there are many other knitting fonts on the market, Adriana feels her StitchinKnit series is really targeted at font connoisseurs or designers wh...