Investigate: Diving Into the First Phase of the Strategic Growth Flywheel
02/15/24 • 19 min
When people look at your business and think about where it’ll take them in the future, what do they see?
If they invest in it, they want to see the strategy. They want to know that the company has momentum, processes, and systems designed to create value.
This is what the strategic growth flywheel helps you do. And it all starts with the first step: investigate.
In this episode of the Contractor’s Daughter podcast, you’ll learn how to dive deep into the investigation phase. I’ll teach you how taking this first step to an overarching informed strategy will help you coordinate and eliminate boundaries between marketing and sales to increase your revenue.
4:06 - The statistic that shows why you should start with investigation
7:16 - A sign that your business doesn’t spend enough time on investigation
10:45 - Primary and secondary data, how to get it, and the gold you can mine from it
14:32 - The consequences of being too generic with your strategy
Mentioned In Investigate: Diving Into the First Phase of the Strategic Growth Flywheel
National Asphalt Pavement Association
Conference Success Series: Part 1, Part 2, Part 3
Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network
You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.
When people look at your business and think about where it’ll take them in the future, what do they see?
If they invest in it, they want to see the strategy. They want to know that the company has momentum, processes, and systems designed to create value.
This is what the strategic growth flywheel helps you do. And it all starts with the first step: investigate.
In this episode of the Contractor’s Daughter podcast, you’ll learn how to dive deep into the investigation phase. I’ll teach you how taking this first step to an overarching informed strategy will help you coordinate and eliminate boundaries between marketing and sales to increase your revenue.
4:06 - The statistic that shows why you should start with investigation
7:16 - A sign that your business doesn’t spend enough time on investigation
10:45 - Primary and secondary data, how to get it, and the gold you can mine from it
14:32 - The consequences of being too generic with your strategy
Mentioned In Investigate: Diving Into the First Phase of the Strategic Growth Flywheel
National Asphalt Pavement Association
Conference Success Series: Part 1, Part 2, Part 3
Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network
You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.
Previous Episode
Strategic Growth Flywheel: A Gateway to an Informed Business Strategy
Almost half of business leaders have strategic planning failure because they can’t adequately track the execution of their strategy. But you need an effective strategy, though--an informed one.
Does your business have a flexible framework with a top-end strategy in mind? A strategic growth flywheel provides a simple tool to generate great output that can be repeatedly used in your business.
In this episode of the Contractor’s Daughter podcast, you’ll get an introduction to the flywheel. I’ll give you a high-level view of it and teach you the three-step process to use it so you can ensure your strategy dictates the business tactics you employ, not the other way around.
4:47 - What a heuristic is and an analogy that demonstrates how it works
8:31 - The three phases of the strategic growth flywheel
16:02 - What happens in businesses when something like the flywheel isn’t used
Mentioned In Strategic Growth Flywheel: A Gateway to an Informed Business Strategy
Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network
You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.
Next Episode
How to Identify and Prioritize the Right Opportunities for Your Business
When you investigate your construction business, you often find multiple things you either don’t like or that excite you as an opportunity. But not all problems and bottlenecks that you see as opportunities are created equal.
Identifying the right opportunities to prioritize is where you can screw everything up. You might need to address something first because it has a more significant impact on your business right now. Or you might need to fix a specific problem first because of its domino effect on other areas down the line.
In part two of this Strategic Growth Flywheel series on the Contractor’s Daughter podcast, you’ll learn how to figure out which problem or bottleneck to concentrate on first and which has the most effect on your business. I’ll dive into the second phase of the flywheel with a couple of strategies to help you zone in on where to put your focus next.
3:32 - The impact of critical decision-making on 85% of business owners
5:22 - One model that can help you filter out where you should focus
7:37 - A tactic to try if you have a bias that keeps you in your comfort zone
10:10 - A red flag that signals you’re slipping into your comfort zone
How to Identify and Prioritize the Right Opportunities for Your Business
Find Your Vital Need Assessment
“How to Be a Better Decision Maker (& Why It Matters)”
Fix This Next by Michael Michalowicz
Conference Success Series: Part 1, Part 2, Part 3
Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network
You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.
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