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WTF Gym Talk

WTF Gym Talk

Stuart Brauer

WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment. If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
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Top 10 WTF Gym Talk Episodes

Goodpods has curated a list of the 10 best WTF Gym Talk episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to WTF Gym Talk for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite WTF Gym Talk episode by adding your comments to the episode page.

WTF Gym Talk - Primal Branding | #1 Creation Story
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10/22/21 • 15 min

In this 7 part series, I'll be reviewing the elements of every successful brand as laid out by Patrick Hanlon in his book, Primal Branding.

For an visual, deep dive as to how to leverage this information for your microgym - check out https://microgymuniversity.thinkific.com/ and get enrolled!

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WTF Gym Talk - Primal Branding | #2 Creed
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11/01/21 • 13 min

Continuing this series were I review the 7 elements of Primal Branding (an awesome book by Patrick Hanlon). Today we'll review creed, why you need two different types and some examples to get your creative juices flowing.

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WTF Gym Talk - Primal Branding | #4 Icons
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11/29/21 • 13 min

Continuing on with Primal Branding, we are now looking at the fourth element of primal code - Icons.

Icons are more than logos and marks, they manifest in many different ways and can be one of the strongest ties to your brand.

Enjoy.

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WTF Gym Talk - Primal Branding | #6 Pagans
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12/31/21 • 11 min

Pagans, haters, and all those who don't agree with what your brand stands for are on deck in this 6th installment as I unpack the book Primal Branding by Patrick Hanlon.

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WTF Gym Talk - Primal Branding | #5 Lexicon
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12/27/21 • 12 min

As we move into the fifth element of Primal Branding, we are touching on the sacred words that our brands use to create a connection to our tribe members - a term called lexicon.

I'll walk you through various lexicons in the fitness industry (and others) and hopefully you can start to really push forward your own brand lexicon to continue to set you apart from the competitors in your marketplace.

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WTF Gym Talk - Primal Branding | #3 Rituals
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11/08/21 • 13 min

Continuing with the 7 elements of Primal Branding, we are now onto rituals - the elements of client experience that are consistent and ultimately expected by seasoned customers.

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This is the full length presentation I gave on behalf of The Gym Real Estate Company in Kansas City for a business summit that was hosted by PushPress.

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money. Guaranteed.

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.

Invest in your business and let me solve your problems and optimize your business fast and efficiently.

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50?

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month.

⁠www.microgymuniversity.com⁠

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -head over to www.gymrealestate.co and book a Discovery Call.

—--------------------------------------------------------------------------------------------------------------

14-Day Trial of GymsSudio — the last member management software you’ll ever need.

GymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience.

Our intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and pilates studios around the world.

We offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

https://www.gymstudio.com/

—--------------------------------------------------------------------------------------------------------------

Macrostax is the #1 nutrition management software that helps gym owners, personal trainers, and other fitness professionals offer customized nutrition plans to their clients without lifting a finger.

This scalable, hands-off approach to nutrition saves time, generates additional revenue, and allows them to add an extremely valuable offering to their fitness businesses. With over 1,500 gym clients across the US, Macrostax Team solves a missing yet essential puzzle piece for many gym owners that want to help their members reach their goals.

Try Macrostax Team, FREE for 30-days with this link.

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WTF Gym Talk - HR Issues? You May Need To Cut Off Some Heads.
play

10/04/24 • 11 min

The lack of action on your part, as head of Human Resources, is likely one of the biggest reasons you haven't cultivated a team like you dreamt of when you started the business.

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money. Guaranteed.

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.

Invest in your business and let me solve your problems and optimize your business fast and efficiently.

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50?

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month.

⁠www.microgymuniversity.com⁠

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -head over to www.gymrealestate.co and book a Discovery Call.

—--------------------------------------------------------------------------------------------------------------

14-Day Trial of GymsSudio — the last member management software you’ll ever need.

GymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience.

Our intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and pilates studios around the world.

We offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

https://www.gymstudio.com/

—--------------------------------------------------------------------------------------------------------------

Macrostax is the #1 nutrition management software that helps gym owners, personal trainers, and other fitness professionals offer customized nutrition plans to their clients without lifting a finger.

This scalable, hands-off approach to nutrition saves time, generates additional revenue, and allows them to add an extremely valuable offering to their fitness businesses. With over 1,500 gym clients across the US, Macrostax Team solves a missing yet essential puzzle piece for many gym owners that want to help their members reach their goals.

Try Macrostax Team, FREE for 30-days with this link.

bookmark
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Brendan Rice, the CEO of Wodify, came out to Charlotte, NC to hang for the day, talk shop and check out some gym brands he had not seen in person yet.

We recorded a full length podcast that you should definitely listen to here. Additionally, we chopt it up at several other times throughout the day that I recorded. I think you'll enjoy these candid conversations.

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Most gym owners are experienced enough to check for zoning compliance before signing a lease. However, zoning isn't always the issue.

www.gymrealestate.co

—-------------------------------------------------------------------------------------------------------------------------------

The only two group fitness franchises I would invest in...

Industrious

If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious. Click here and I’ll personally connect you with the Industrious franchise team to learn more.

MADabolic

If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here.

—-------------------------------------------------------------------------------------------------------------

I solve problems in your business and make you more money. Guaranteed.

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.

Invest in your business and let me solve your problems and optimize your business fast and efficiently.

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

—-------------------------------------------------------------------------------------------------------------

Want to increase your business IQ by 100x for only $50?

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month.

⁠www.microgymuniversity.com⁠

—-------------------------------------------------------------------------------------------------------------

Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -head over to www.gymrealestate.co and book a Discovery Call.

bookmark
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share episode

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FAQ

How many episodes does WTF Gym Talk have?

WTF Gym Talk currently has 1011 episodes available.

What topics does WTF Gym Talk cover?

The podcast is about Podcasts and Business.

What is the most popular episode on WTF Gym Talk?

The episode title 'Primal Branding | #6 Pagans' is the most popular.

What is the average episode length on WTF Gym Talk?

The average episode length on WTF Gym Talk is 31 minutes.

How often are episodes of WTF Gym Talk released?

Episodes of WTF Gym Talk are typically released every 2 days.

When was the first episode of WTF Gym Talk?

The first episode of WTF Gym Talk was released on Aug 1, 2017.

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