"Harness those cross-functional skills" with Weston Baker of Morphic

11/21/23 • 22 min

Today I am thrilled to welcome to the show Weston Baker, Founder & CEO of Morphic and an overall force in the startup ecosystem. At Morphic, Weston has created a no-code SaaS platform that empowers businesses to create their own high-quality websites. The solution uses an advanced design logic with integrated best practices and instant brand application to create pages that can be easily edited and managed using the integrated CMS, Site Editor and Asset Library.
Along with being a founder in his own right, however, Weston has extensive experience partnering and mentoring startups, tech giants, VCs, PE firms, real estate companies, fashion houses and brands throughout his career.
His startup studio, 15 Finches, has worked with dozens of successful founders in various industries and with different business models to help find product market fit, consult and design product, rebrand and propel growth at various stages.
He’s got a wealth of experience in the field, and I’m excited to pick his brain on what’s next for Morphic, his journey within the startup space to date, and his take on what the future has in store for the startup community.

Without further ado, welcome to the show, Weston!

Boast AI accelerates the success of innovative businesses globally with software that integrates financial, payroll, and engineering data into a single platform of R&D intelligence.
Visit Boast.ai, sign up for our Blog newsletter and follow us on LinkedIn for weekly #InnovatorsLive sessions and the latest news to fuel your growth.
Intro and Outro music provided by Dennis Ma whose mixes you can find on Soundcloud at DJ DennyDex.

Without further ado, welcome to the show, Weston!

Previous Episode

"It's that personality alignment" with Brett Colvin from Goodlawyer

Hello and welcome to What The Tech from Boast AI, where we talk with some of the brilliant minds behind new and exciting [tech] initiatives to learn what it takes to tackle “technological uncertainty” and, eventually, change the world.
Today I’m thrilled to welcome to the show Brett Colvin, CEO and Co-founder of Goodlawyer. His is a platform designed to give high-growth scaleups and mid-market companies an alternative to the traditional corporate law firm with a smarter, faster and more cost-effective way to address their operational legal needs.
Goodlawyer’s Fractional General Counsel is the only outsourced general counsel service that gives executive teams a dedicated legal partner to proactively manage legal tasks and risks before issues arise, while also providing on-demand, limited-scope and project-specific legal services.
Goodlawyer is also a fantastic Boast partner, as we leverage the expertise of their team, while sharing a passion for the startup and scaleup communities across Calgary—where Brett is based—and the entire Canadian ecosystem.
I can’t wait to hear how Brett got into the startup space, the genesis of Goodlawyer, and what’s on his roadmap for the rest of 2023!

Next Episode

Success Through Validation with Lloyd Bureau and Mina Mekhail

Today I’m thrilled to be chatting with Lloyd Bureau, who is a Venture Associate and Validation Program Lead at District 3 Innovation. There, Lloyd helps nurture and develop multidisciplinary teams that harness emerging technologies to create businesses with a global impact.
As of today, Lloyd has run 4 cohorts of the D3’s Validation program, an early-stage startup program designed to help founders validate their business models through hands-on market research. He has also worked with a portfolio of 35 growth-stage High Tech startups and their coaches to prioritize activities through OKRs, all while providing coaching on sales processes, value-selling, customer success, and improving pitch decks.
Lloyd is also a founder in his own right, joining D3’s program in 2016 to build TRYNYTY, a Montreal-based freestyle scooter brand leveraging 3D-printing for product development, with a mission to support the growth of the freestyle scooter community.
Needless to say, Lloyd knows the startup and innovation community better than most, and his insights into what it takes to succeed and achieve growth are invaluable.
But that’s not all!
Joining Lloyd and I for today’s conversation is Mina Mekhail, the award-winning CEO and Founder of Freshr Technologies. Mina participated in D3’s Validation and Launch & Grow programs at Concordia University’s District 3 Innovation Center when he was starting his company back in 2018.
Based out of Nova Scotia, Freshr Technologies is a biomaterials innovation Startup that’s focused on developing sustainable active packaging to prolong the shelf life of fresh proteins, with a focus on fresh fish. Mina and his team at Freshr are developing solutions that increase the return on investment for the entire value chain, while reducing food waste and reliance on traditional plastics.
I can’t wait to pick Lloyd and Mina’s brains on past projects, exciting initiatives they're both currently involved in, and what’s on each of their roadmap for the next year-plus.

What The Tech? - "Harness those cross-functional skills" with Weston Baker of Morphic

Transcript

Paul Davenport:

Hello and welcome to What The Tech from Boast AI, where we talk with some of the brilliant minds behind new and exciting tech initiatives to learn what it takes to tackle technological uncertainty and eventually change the world.

Today, I am thrilled to welcome to the show, Weston Baker, founder and CEO of Morphic, and an overall force in the startup ecosystem. At Morphic, Weston has created a no-code SaaS platform that empowers businesses to create their own high q