Ep. 8: On making an iconic doll relevant again with Mattel's Lisa McKnight
WFA's Better Marketing Pod with David Wheldon06/07/21 • 34 min
In this episode of WFA's Better Marketing Pod, David speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc., on the strategy fueling Barbie's reinvention and growth and the company's new toy line challenging stereotypes.
06/07/21 • 34 min
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