The Short Leash: 3 Emails You Can Send in 20 Minutes Or Less!

06/27/24 • 10 min

Wear Wag Repeat: From Passion to Profit in the Pet Industry

A lot of pet indsutry business owners, pet influencers and content creators tell me they have an email list but they don't know what to send. Or maybe they haven't emailed their list of pet lovers in a long time and it's feeling a little awkward now.

In this short episode, I share 3 email ideas that you can write and send in less than 20 minutes. Promise me you'll do this before June is over!

3 emails you can send your pet industry list:

1) Sorry I've been MIA, here's what's new. Ask subscribers to reply and tell you whats new with them.

2) Re-use an email from your welcome sequence! I recently sent email #3 from mine and it performed really well. Don't have a welcome email sequence set up? I can do it for you with my new service, Leash Up Your Email Marketing.

3) Use voice to text to answer a question like, "What is something you recently saw someone doing with their pet that you couldn't believe they didn't know better?" I'm sure you have a response to that! Speak it into your phone and voila... email newsletter! Thank you to Sara Gillis for sharing this great copywriting hack on Episode 320.

For more support, accountability and personalized advice on how to grow your pet business online, join Wear Wag Repeat Society. That's the most affordable way to work with me and membership is open right now for Q3. Join us: wearwagrepeat.com/society

In this short episode, I share 3 email ideas that you can write and send in less than 20 minutes. Promise me you'll do this before June is over!

3 emails you can send your pet industry list:

1) Sorry I've been MIA, here's what's new. Ask subscribers to reply and tell you whats new with them.

Previous Episode

From Blank Page to Engaging Email Sequences for Petpreneurs

Email marketing is a game-changer for petpreneurs! But when it comes to automated emails, many of us are stuck thinking that only means a welcome email sequence.

In this episode with copywriter Sara Gillis, we’re taking a look at two powerful types of email sequences that you don’t want to neglect: nurture sequences and launch sequences. These strategic messages can transform your email marketing, keeping your audience engaged at different stages of your pet business.

One common roadblock Sara and I talk about in this episode is the fear of annoying your list with too many emails. But let’s flip that script! If you don't reach out regularly, you’re essentially ghosting your subscribers. Consistent communication is key! And that’s where email sequences come in handy.

If you get stuck when it comes to actually writing emails for your business, Sara shares some great hacks to beat writer’s block and give your messaging a personal touch.

Speaking of personal touch, Sara has a fun Brand Voice Quiz on her website that can help you identify your unique brand voice and provide prompts for your email and social media content. I took the quiz myself and discovered my brand voice is Charming and Joyful. What’s yours?

Next Episode

July: A Month of Online Growth for Your Pet Business

July is a big month for online growth in your pet business! Here’s what you can expect from me and Wear Wag Repeat this July:

WWR Society: Last chance to join my membership for pet pros until October! It's an unbeatable value at $69/month. Join at wearwagrepeat.com/society
Q3 Theme: Blogging and SEO is our focus for the next 3 months. Look forward to expert insights on the podcast from Pamela Keniston, Caitlin Brown, and Jessica Shipman.
Looking ahead to a September Challenge: I'll host an exclusive blogging challenge for WWR Society members at the end of Q3. Let's see how many useful blog posts we can write as a pack!
Personal Update: I’m now a boxing coach. WHAT?!?
B-School Summer: Accelerated 4-week program opens July 16th! I'm excited to once again provide support as the only pet industry partner. Stay tuned for the link!

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