ValuClarity
Mark Boundy
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Top 10 ValuClarity Episodes
Goodpods has curated a list of the 10 best ValuClarity episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to ValuClarity for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite ValuClarity episode by adding your comments to the episode page.
11/22/21 • 30 min
Barry Neal owns and runs the House of Flavors Restaurant/Ice Cream Parlor in Ludington, Michigan, a beautiful town on the shores of Lake Michigan. House of Flavors isn't just a local ice cream parlor. It's a multi-generational family relationship with a loving community of friends/customers. You can't fake the love that people have for HOF, and the relationships built over generations. Barry believes in selling an authentic relationship disguised as an ice cream cone. Listen to Barry's approach to being the chief happiness officer for his company.
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10/25/21 • 27 min
Ian Bower leads Graphic Rhythm (https://www.graphicrhythm.com), a graphic design agency that serves as a resource for companies without sophisticated graphic departments of their own. He has built a company on the premise, that "The way your company appears visually -- in website, social media, content, etc. -- is like dressing for a job interview."
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09/06/21 • 33 min
Kara Goldin is the founder of Hint Inc...as in Hint Waters. Now, the company has expanded into sunscreens, lip balms, deodorants. Through the founding of her company until now, she's learned lessons on entrepreneurship that she shares in her book, "Undaunted". As I read it, her focus on improving peoples' health was the purpose at every stage, and the principle that guided her decisions. We talked about how combining her curiosity, drive, creativity, and outsider's perspective with that focus on Hint's value was proved to win in an unlikely product category.
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VC 3-022 Scott Jordan, Pocket Science, and Keeping an Eagle Eye on Your Customer Experience
ValuClarity
10/04/21 • 29 min
Scott Jordan started SCOTTeVEST for the purpose of simplifying a traveler's life through more and better pockets. This sounds almost amusingly simple, but like any simple-at-first idea, true expertise is a hard-won prize that takes a long time. SCOTTeVEST is the pre-eminent travel convenience garment company, and Scott has become a pocket scientist. But it isn't about pocket features: Scott personally reviews his customer interactions to take more lessons and continuously improve. It's simple, but remarkable at the same time. Thanks for sharing some powerful insights, Scott!
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09/27/21 • 35 min
Dr. Amy Czyz (pronounced "Chez") is an eye doctor turned consumer product entrepreneur. We discussed how she operated her medical practice with patients at the core...and how that became a great foundation for her newest venture: Intent, a vehicle for helping people be their best throughout the day...that looks like a set of beverages engineered for balancing the wake/sleep cycle. Amy doesn't call her business a circadian rhythm beverage -- she knows it's about that customer outcome. It's brilliant, and I predict that focus is going to serve her and her company well.
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09/20/21 • 34 min
Tyler Hayzlett is the Chief Marketing Officer of the C Suite Network (www.c-suitenetwork.com), where he is in charge of marketing strategy and execution for a the world's largest B2B media network, and for a membership organization devoted to growing members' businesses. We talked about making sure that marketing focuses on customer outcomes, and on building a tribe of followers to close loops in customer feedback, innovation, service and more. He also teased his organization's new e-book (https://click.c-suitenetwork.com/the-insider)!
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10/18/21 • 35 min
Eric Miller Is a Managing Partner at PADT, who serves mechanical engineers with sophisticated tools and service to help them build THEIR businesses. We talked about how engineers hate to be sold to, and trust fairly slowly. Those characteristics of his primary customers forced PADT into a business model of becoming a trusted resource and co-creation partner for his customers. It's something many organizations aspire to do, and I was excited to have him share those exceptional value-focused behaviors that PADT thinks are table stakes. Thanks, Eric!
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08/30/21 • 32 min
Fares Ksebati (pronounced "se BAH tea") and MySwimPro came on my radar when they were pre-revenue and I was a mentor at the accelerator whose wing they were under. I've had a seat to their growing and maturing through some tumultuous years, and I've watched as the value focus has become more robust through the years. Now, MySwimPro isn't just a training app for adult swimmers (the #1 such app in the world), it's a community of dedicated members, all trying to co-create a better experience that improves performance, physical health, mental health, and enjoyment of a group of like-minded people. That community has become a strategic advantage.
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VC 3-016 Michelle Cirocco: Brand Marketing and Providing Valuable Careers Improving Your Value
ValuClarity
08/23/21 • 28 min
Michelle Cirocco has been a key executive at Televerde for many years. Currently, she's the chief social responsibility officer. At Televerde, that's not a fluff title. Televerde's mission is social responsibility, in the form of providing great customer value by employing highly committed, dedicated, motivated people as outsourced lead gen, sales, and marketing experts. When you hire a superior class of BDR or SDR, you deliver better business results...and oh, yeah: you build careers for people who really appreciate them. What a virtuous cycle! Thanks, Michelle.
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11/08/21 • 29 min
Garry Ridge is the CEO of WD-40, and has turned "oil in a can" into "Creating positive customer memories". That's not a marketing tagline, it's a visionary mantra. Thus, it creates a lot of virtuous cycles. Everyone in the company understands how their role creates those memories. Every decision is filtered through that standard, and if an idea doesn't create those memories, it gets jettisoned. The company is one tribe, one purpose, not a collection of departments/silos/sub-tribes engaged in internal range wars. Oh, and this culture keeps its happy workers when all around them are suffering from "the great resignation". THere's a lot to learn here, and a lot to emulate. Thanks Garry!
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FAQ
How many episodes does ValuClarity have?
ValuClarity currently has 160 episodes available.
What topics does ValuClarity cover?
The podcast is about Marketing, Entrepreneurship, Podcasts and Business.
What is the most popular episode on ValuClarity?
The episode title 'VC 3-029 Barry Neal and Selling Fun at House of Flavors' is the most popular.
What is the average episode length on ValuClarity?
The average episode length on ValuClarity is 32 minutes.
How often are episodes of ValuClarity released?
Episodes of ValuClarity are typically released every 7 days.
When was the first episode of ValuClarity?
The first episode of ValuClarity was released on Jan 20, 2020.
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