Series 5 Episode 7 - Attracting and retaining Millennials and Gen Z is getting harder - E.S.G and D.E.I can help.

06/24/24 • 34 min

We are in an era of heightened awareness around social and environmental responsibility, says Bud Johnston, this month's guest on #thebiglift podcast. Bud is the Founder and Strategic Consultant of Boxless, an organisation dedicated to helping businesses make positive changes and achieve success around their social and environmental responsibilities.
Bud explores why organisations are changing their habits, how the impacts of the Covid-19 Pandemic has influenced this, and how the pillars of ESG and DEI can provide a clear framework for businesses to follow. By businesses demonstrating their social and environmental efforts, you are not only having a positive contribution to society, you are also continuing to attract the current workforce.

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Series 5 Episode 6 - Learn how the Goodwood Group is meeting the challenge of migrating their complex multifaceted website

On this month's podcast, we are joined by Simon Gardiner, Head of Digital at the Goodwood Group. Simon takes us on an interesting journey around the migration of their website and the different tools and methods they are utilising to make this as seamless as possible. Website migration is a challenge for any business, but particularly when you have a multifaceted website like The Goodwood Group do. Simon describes how his team, even though quite small, have a combination of skills that help combat any complications that come with a big project like website migration and ensure they are successful in all projects they do.

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Series 5 Episode 8 - Cracking the Code to Digital Media Subscription Success - Acquisition

On this month's podcast, we are joined by Kit Heighway, Director of Optimisation at Daydot. Kit has recently undertaken extensive research for his white paper on Subscriptions, and this episode focuses on acquisition when Cracking the Code to Digital Media Subscription Success. Kit explores the different type of subscriptions there are, why people subscribe in the first place and the value it can add for someone. Kit suggests that 'personalisation is always appropriate' as this shows you know what the user is looking for and are utilising this to provide a better user experience.