Series 3 - Episode 3 -It's time for Experimentation to be recognised

04/05/22 • 26 min

Recognition for individuals happens in many industries. In recent weeks we have celebrated the achievements of those in the film and TV Industry. However, there is little or no recognition for those individuals that work tirelessly inside of companies, large and small who make significant impact on the way that that those company websites deliver increased conversions.

Join Joe Doveton, organiser of the Experimentation Elite Day and the Experimentation Elite Awards who explains why it’s now time to highlight testing and to recognise those who quietly make an impact.

In this full version of the podcast, Joe also talks about how he believes that testing is still to reach maturity across all industries and why it’s still a long way off being a commoditised solution.

Previous Episode

Series 3 Episode 2 - Has the CRO market matured as a 'must have' solution?

"Crafting a hypothesis and knowing what data points would confirm or deny it" lies at the core of optimisation says AJ Davis, founder of Experiment Zone, our guest on #theBigLift podcast today. AJ was part Google Optimize product launch team and has a real passion for data, optimisation and user experience. Her track record, coupled with a background in research and economics puts her in a unique position to talk about understanding data, coming up with hypotheses and setting up experiments that can give stakeholders the confidence to make informed decisions.

Next Episode

Series 3 Episode 4 - Why Experimentation is not all about short-term success

"You cannot grow the brand without hitting short-term targets", says James Addlestone, Chief Strategy Officer at Journey Further, the guest of #theBigLift podcast today.