Series 2 Episode 5 - Meet the team: Chris Kennedy - seeking the truth

07/07/21 • 31 min

Chris Kennedy, Services Director here at Webtrends Optimize has a passion for the truth. Since studying Mathematics for Decision Making at university, Chris has always used analytical analysis to determine what he believes is an accurate representation of the truth which stands up to close scrutiny.
The well known saying there are “lies, damned lies, and statistics” is often quoted as many see different versions of the truth, but during this podcast we discuss how using web statistics and CRO results can facilitate a single version of the truth that can be recognised across the company.

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Series 2 Episode 4 - A tale of two marketers, from colleagues to life-long friends

A complex digital marketing landscape gave rise to the concept of "T-shaped marketer" and has changed collaboration between teams, client and agencies. This is the theme we discuss today on #theBigLift podcast with Kerry O'Brien (who now runs her own marketing consultancy, KOKO) and Nicki Moody (Project Management Director @Fresh Egg Digital Marketing Agency). Our guests met each other when they worked for the Thomas Cook Group a few years ago and then both took a turn in their careers to focus on digital marketing from the agency side. Tune in to listen to their intriguing discussion about real life challenges marketers face today.

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Series 2 Episode 6 - Profitability and research should drive CRO, not just winning experiments

"The value of experimentation is that it fuels innovations." says Jonny Longden, the head of of CRO at @Journey Further, who has joined us at #theBigLift podcast today.Jonny shares his vision about what conversion rate optimisation can bring to businesses, and it's not just about the focus on ROI and successful tests. Jonny is confident that using the real customer data you get during experimentation will allow you to transform your business and ultimately make it more profitable in the long run.