WARC x IPA EffWorks: 10 years of Long & Short, plus Unilever on retail media
10/11/23 • 34 min
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The second of three daily episodes of the WARC Podcast from EffWorks 2023. Anna Hamill, WARC’s senior editor for brands, is joined by marketing effectiveness legends Les Binet and Peter Field to discuss the state of the industry 10 years on from their groundbreaking research study, ‘The Long and the Short of it’.
Fiona Blades, President and Chief Experience Officer at MESH Experience explains the importance of owned media channels in the marketing mix.
Finally, Pawan Marella, Strategy Director at Unilever and Nilam Atodaria, Global Product Director at The GOAT Agency, talk about all things retail media, social commerce and influencers.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
The second of three daily episodes of the WARC Podcast from EffWorks 2023. Anna Hamill, WARC’s senior editor for brands, is joined by marketing effectiveness legends Les Binet and Peter Field to discuss the state of the industry 10 years on from their groundbreaking research study, ‘The Long and the Short of it’.
Fiona Blades, President and Chief Experience Officer at MESH Experience explains the importance of owned media channels in the marketing mix.
Finally, Pawan Marella, Strategy Director at Unilever and Nilam Atodaria, Global Product Director at The GOAT Agency, talk about all things retail media, social commerce and influencers.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Previous Episode
WARC x IPA EffWorks: Brands & pricing power, plus digital creative excellence
The first of three daily episodes of the WARC Podcast from EffWorks 2023.
Catherine Driscoll, WARC's Commissioning Editor EMEA, is joined by Laurence Green, Director of Effectiveness at the IPA to introduce the day alongside three effectiveness experts.
Dr Grace Kite from Magic Numbers shares what brands need to know managing price rises and planning for inflationary times, and Tom Roach, VP Brand Strategy at Jellyfish, shares insights from his masterclass on excellence in digital creative. The final guest, Orlando Wood, Chief Innovation Officer at System 1, looks back to enduring creative principles and discusses what they mean for attention and digital channels today.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Next Episode
WARC x IPA EffWorks: Why relevance rules and the case for marketing as an investment
The final episode of the WARC Podcast from EffWorks 2023. Lena Roland, Head of Content for WARC Strategy, is joined by EssenceMediacomX’s Chief Transformation Officer Sue Unerman and Jake Webster, Senior Associate Strategy Director, to discuss new research on the new communications economy.
Ian Whittaker, Managing Director and owner of Liberty Sky Advisors shares research that makes the case for marketing as a long-term investment; James Hurman, founder of Previously Unavailable, and WARC’s Amin Mrini advise marketers on how to scale-up profitably on digital marketplaces.
The final guest, Hannah Gillett, Senior Communications Strategist at LEGO tells us about the importance of owned channels and an owned-first strategy.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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