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The Startup Chat with Steli and Hiten - 508: How to Ruin Your Reputation During a Crisis

508: How to Ruin Your Reputation During a Crisis

The Startup Chat with Steli and Hiten

Today on The Startup Chat, Steli and Hiten talk about how to ruin your reputation during a crisis.

In times of crisis, like the current COVID 19 situation, a lot of people will panic and act in a way that would ruin the reputation of themselves or that of their brand. So you want to be very careful how you treat people in times like these so as not to cause bigger problems for yourself when the crisis is over.

In today’s episode of the show, Steli and Hiten talk about Steli’s recent experience with a desperate salesman, Hiten’s thoughts on this particular experience, how treating people desperately and sleazy can ruin your reputation and much more.

Time Stamped Show Notes:

00:00 About today’s topic

00:42 Why this topic was chosen.

03:15 Steli’s recent experience with a desperate salesman.

07:12 Hiten’s thoughts on this particular experience.

08:22 How this is an unusual experience.

09:10 Why the devil is in the detail.

09:44 What was wrong about this person’s approach.

10:32 The second thing that was wrong with this person’s approach.

12:16 The importance of communicating your value.

12:34 How treating people desperately and sleazy can ruin your reputation.

3 Key Points:

  • During a crisis, people will sometimes show their true colours.
  • Some people have been consistent over the years that anything they do is not surprising.
  • The devil is in the detail.

[0:00:01]

Steli Efti: Hey everybody, this is Steli Efti.

[0:00:03]

Hiten Shah: And this is Hiten Shah.

[0:00:05]

Steli Efti: And today with The Startup Chat, we’re going to talk about how to ruin your reputation during a crisis, or what not to do, so that you build a strong and positive reputation in the marketplace during a crisis. So let me set the scene real quick. The reason why I wanted to talk about this is twofold. One, a common acquaintance of both Hiten and mine, did something a couple of days ago that has ruined his reputation with me, and we were just chatting about that. But that also sparked this thought, that during a crisis I think people will sometimes show their true colors and true face, but maybe sometime impulsively just act weird. And underestimate the damage that you can do to yourself and your brand, during this difficult time, when you act selfishly, or out of order, or do shitty stuff, right? Because you’re in a panic, or because you feel pressure, or because you’re stressed. So I felt like it might be a good idea to talk about that a little bit. I’ll summarize my story, and then maybe we dissect it, and try to highlight some learnings for our listeners, that they can take away from this. So the thing that happened with this common acquaintance between Hiten and I, is that this is somebody that has been friendly with me, and I’ve been friendly with him online for many, many years. Once in a while he needed help with something, I try to help when I could. Once in a while I asked for help, he tried to help when he could. Just very casual, very like twice a year email exchange, everything’s cool. And then recently this guy has a podcast, and I have been meaning to be booked on a bunch more podcasts, to promote a new book that we’re going to have coming up. And so we had somebody on the marketing team reach out to a couple of these podcasts that I’ve been on, and a few that I hadn’t been on yet, but that I’m kind of friendly with the hosts. And so my team reaches out to him to book me on his podcast, if he’d be interested in that. And in response, he sends me a message and basically goes, “LOL. Do these cold emails work to be a podcast guest?” Now to give some context on this, Hiten and then I know a lot about this. We have a podcast, there’s not a week where we don’t get cold emails from people that want to be guests on it. And for us it’s special LOL, because we are one of the rare podcasts that doesn’t do guests, right?

[0:02:46]

Hiten Shah: It was very silly, yes.

[0:02:48]

Steli Efti: We always laugh at this. So I do get it, right. I do get that he was like “LOL. Do these emails work?” And then I responded and said, “Hey, we only do this with people I’ve been on before with people I know.” And so far they’ve worked pretty well. And then we exchanged some pleasantries, and I asked him if he’s fine. He was like, “Everything’s fine.” And then he asked me, and I was like, “Everything is good.” And that’s that. And in my mind that was that. He made a little bit of fun of me, that’s cool. I have no problem with that, I get it. And then since he didn’t offer, and didn’t say, “Yes, I’m interested, let’s do it.” I just assumed he’s not....

04/28/20 • -1 min

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