The Start Marketing Podcast

Need videos for your social media pages? Thinking of hiring a videographer? Joe talks with professional videographer Erik Enberg about the ins and outs of working with videographers - from amateurs to professionals. They break down how to plan, budget, and execute video marketing campaigns that will drive more revenue to your business!

Ever wonder what the difference is between posts and ads? Want to know how to use each to create successful social media marketing campaigns? Joe and Jillian dissect this topic, as well as discuss how these play into generating organic and paid traffic/engagement, and how they affect social media algorithms.

How do companies use digital marketing effectively? The Start Marketing team present and discuss the Five Major Goals most businesses and organizations choose for digital marketing success. Jillian and Joe present how platforms like Facebook, Google, YouTube, etc. can benefit a business's bottom line in various ways ranging from driving revenue to creating awareness, developing leads, and keeping up with your competition. Not sure what your digital marketing goals are - then start here!

When it comes to digital marketing, sometimes consumers will seek out and find you, while other times you'll seek out and find them. Johnny and Joe discuss how understanding these two approaches to digital marketing can be critical to running affect marketing campaigns on Facebook, Google, Instagram, and Twitter.

Learn how to analyze your digital marketing campaigns to ensure they are positively affecting your business. Joe welcomes back digital marketing expert Jillian Kernats to discuss the importance of using Reach, Engagement, and Growth, as well as following the "20/20" rule of digital marketing.